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Consumer Public Relations Jobs (NOW HIRING)

Apothékary

PR Consultant

New York, NY · Remote

$3.0K/mo

... years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements * Active, current relationships with tier-1/tier-2 wellness ...

Apothekary

PR Consultant

New York, NY · On-site +1

$3.0K/mo

... years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements * Active, current relationships with tier-1/tier-2 wellness ...

Celsius

Sr. Director, Brand PR

Boca Raton, FL · On-site

This leader will operate as a center of excellence for consumer-focused PR, partnering closely with Brand Marketing leadership while owning Brand PR strategy, standards, ethics, governance, and ...

Celsius

Sr. Director, Brand PR

Boca Raton, FL · On-site

This leader will operate as a center of excellence for consumer-focused PR, partnering closely with Brand Marketing leadership while owning Brand PR strategy, standards, ethics, governance, and ...

Celsius

Sr. Director, Brand PR

Boca Raton, FL

This leader will operate as a center of excellence for consumer-focused PR, partnering closely with Brand Marketing leadership while owning Brand PR strategy, standards, ethics, governance, and ...

Signal Theory

Public Relations Director

Kansas City, MO · On-site

$120 - $180/hr

Great relationships, strong leadership and an inspiring communication style are the pathways to success for the Public Relations Director who leads consumer PR accounts and works alongside all firm ...

Interdependence

Account Executive, Consumer

Chicago, IL · Remote

WHO WE ARE The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and ... Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healt ...

Rubenstein Public Relations

Fall PR Internship

Manhattan, NY · On-site

$16.50 - $22/hr

... consumer products, sustainability, entertainment, health and wellness, social impact, and the ... Previous PR internship experience a plus * Strong written and verbal communication skills * Time ...

Forone

Public Relations Specialist

San Jose, CA · On-site

$70 - $100/hr

Paid time off Part-Time PR Specialist / Consultant (Tech + Consumer Media) Company: FORONE Location: Remote (U.S.-based preferred, Bay Area candidates a plus) Type: Part-time (15-25 hrs/week) About ...

Sony Corporation

PR Manager

San Diego, CA · On-site

$96K - $128K/yr

Experience in consumer technology, lifestyle, major league sports, or brand PR * Experience managing external PR agencies and agency relationships * Strong understanding of the evolving media ...

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consumer public relations information

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$34.5K

$83.6K

$134K

How much do consumer public relations jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is consumer public relations?

Consumer public relations (PR) refers to the strategic management of communication between organizations and the public, specifically targeting consumers. The goal is to build and maintain a positive brand image, foster trust, and encourage customer loyalty through various media channels and events. Consumer PR professionals create press releases, organize promotional campaigns, handle media inquiries, and respond to public concerns to ensure the brand is represented favorably. This field is essential for businesses aiming to connect with their audience and differentiate themselves in a competitive market.

What are the key skills and qualifications needed to thrive as a consumer public relations professional?

To thrive as a Consumer Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, press release distribution services, and social media management platforms is crucial. Creativity, adaptability, and relationship-building abilities help professionals stand out in developing compelling campaigns and engaging diverse audiences. These skills are vital for building brand reputation, effectively managing public perceptions, and generating positive media coverage.

What are typical challenges faced by professionals in consumer public relations, and how can they be managed?

Professionals in Consumer Public Relations often encounter challenges such as managing multiple client expectations, responding to rapid shifts in public sentiment, and maintaining consistent messaging across various media channels. These challenges can be managed by developing strong organizational skills, staying proactive with media monitoring, and fostering close collaboration with marketing and social media teams. Building strong relationships with journalists and influencers also helps ensure positive media coverage and effective crisis management.

What is the difference between Consumer Public Relations vs Public Relations Specialist?

AspectConsumer Public RelationsPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or PRBachelor's in Communications, Marketing, or PR
Work EnvironmentCorporate, agency, or in-house teams focusing on consumer brandsVarious industries, including corporate, nonprofit, or agency settings
Employer & IndustryConsumer brands, retail, FMCG companiesWide range of industries, including corporate, nonprofit, and agency
Search & Comparison IntentUnderstanding roles related to consumer brand reputationGeneral PR roles across industries

Consumer Public Relations focuses on managing the reputation and communication strategies of consumer brands, often within corporate or agency settings. Public Relations Specialists have broader roles across various industries, handling media relations, press releases, and communication strategies. While both roles require similar credentials and work environments, Consumer Public Relations is specifically tailored to consumer-focused branding and reputation management.

Do people in consumer public relations get paid well?

Consumer public relations professionals typically earn a median salary that varies by experience and location, with entry-level roles starting around $40,000 to $50,000 annually and experienced specialists earning over $70,000. Salaries can increase with skills in media relations, strategic communication, and certifications such as APR. Overall, the role offers competitive pay within the communications field.
More about consumer public relations jobs

What cities are hiring for Consumer Public Relations jobs?

Cities with the most Consumer Public Relations job openings:

What are the most commonly searched types of Consumer Public Relations jobs?

The most popular types of Consumer Public Relations jobs are:

What states have the most Consumer Public Relations jobs?

States with the most job openings for Consumer Public Relations jobs include:

What job categories do people searching Consumer Public Relations jobs look for?

The top searched job categories for Consumer Public Relations jobs are:

consumer public relations jobs near you
Infographic showing various Consumer Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

PR Consultant

Apothékary

New York, NY • Remote

$3.0K/mo

Part-time

Posted 18 days ago

Job description

Apothékary is looking for a part time PR consultant to help with earned media placements related to hero products, new launches, thought leadership, and preparation for holiday gift guides and "best of " lists.

  • Objectives: Deliver one major placement per month tied to brand story, founder (Shizu), or a hero product (Blue Burn, Wine Down, Take the Edge Off)
  • Weekly pitching cadence - target 5 personalized pitches to a curated media list each week (not mass blasts)
  • Manage weekly product sampling/mailers to press, podcast hosts, and media-adjacent tastemakers
  • Build and maintain an editorial calendar around seasonal wellness moments (Dry January, New Year resets, summer wellness, holiday gifting)
  • Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press
  • Source founder byline opportunities, award submissions, and "best of" roundup placements
  • Monthly reporting: placements secured, impressions/UVM, sentiment, share of voice vs. competitors
  • Flag any coverage or quotes that risk disease-claim language before it runs
  • Reporting on misses, not just wins. Pitches sent, response rate, reasons for passes.
  • Package every placement for reuse: pull quote, logo asset, and link delivered to the content team within 48 hours for site press bar, paid whitelisting, and creator briefs

Requirements

  • 3–5+ years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements
  • Active, current relationships with tier-1/tier-2 wellness/lifestyle/beauty press, podcast hosts, and "best of"/gift guide/awards cycles
  • Strong personalized pitch writing, editorial calendar planning, and founder byline development
  • Working knowledge of FDA/DSHEA structure-function claim rules, with ability to flag disease-claim risk in coverage before it runs
  • Remote work opportunity, but LA or NYC based (or strong LA/NYC media relationships) preferred

Benefits

  • Monthly retainer $3,000
  • Monthly product stipend