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Digital Pr Manager Jobs (NOW HIRING)

Optimal

Digital PR Manager

Austin, TX · On-site

As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, and will be responsible for securing high-quality press coverage for clients that also result in ...

Market My Market

Digital PR Contractor

Charlotte, NC · On-site

$34 - $36/hr

Run PR campaigns from brief through outreach, follow-up, and results, managing daily tasks ... PR, digital PR, media relations, or journalism, with hands-on outreach experience. Proven ...

New

Optimal

Digital Public Relations Strategist

Austin, TX · On-site

$81K - $93K/yr

Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.). * Assist with monthly SEO reporting ...

Optimal

Digital Public Relations Strategist

Austin, TX · On-site

$81K - $93K/yr

Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.). * Assist with monthly SEO reporting ...

SeneGence

Public Relations Manager

Sapulpa, OK · On-site

The PR Manager serves as a key storyteller for the brand, ensuring that SeneGence's values, mission, and product innovations are consistently highlighted across print, digital, and broadcast media.

Fujitsu

Public Relations Manager

New York, NY · On-site

We believe that digital transformation is essential to creating a more sustainable future. That ... The PR Manager, Americas region, is a key member of the global Fujitsu PR team which reports into ...

DAZN

PR Manager

Manhattan, NY · On-site

$120K - $180K/yr

Expertise in consumer and digital media storytelling. * Excellent writing, editing, and media pitching skills. * Experience of managing PR agencies to goals and budget. * Calm under pressure ...

VML

Public Relations Manager

Kansas City, MO

The Public Relations Manager serves as an important day-to-day driver of a key global animal health ... digital and broadcast media in both the consumer pet and global veterinary/veterinary trade spaces.

DAZN

PR Manager

New York, NY · On-site

$120K - $180K/yr

Expertise in consumer and digital media storytelling. * Excellent writing, editing, and media pitching skills. * Experience of managing PR agencies to goals and budget. * Calm under pressure ...

ALICE + OLIVIA

Public Relations Manager

Manhattan, NY

$70K - $80K/yr

The Public Relations Manager will report to the PR Director and will develop and maintain ... Track and monitor editorial placements across print, digital, television, podcasts, and newsletters ...

eMed LLC

Public Relations Manager

Miami, FL · On-site

Public Relations Manager Location: Miami, FL Reports to: Head of Communications Department ... Communications About eMed eMed is a pioneering digital-health leader built on its Empathetic AI™ ...

VML

Public Relations Manager

Kansas City, MO · On-site

$40K - $100K/yr

... Global Digital Experience Services, Global Marketing Services and, most recently, Marketing ... The Public Relations Manager serves as an important day-to-day driver of a key global animal health ...

ALICE + OLIVIA

Public Relations Manager

Manhattan, NY · On-site

$70K - $80K/yr

The Public Relations Manager will report to the PR Director and will develop and maintain ... digital, television, podcasts, and newsletters. • Assist in writing press releases, media alerts ...

Moog, Inc.

Public Relations Manager

Buffalo, NY · On-site

$150K - $180K/yr

Job Title : Public Relations Manager Reporting To: Director, Internal Communications Work Schedule: Hybrid - Buffalo, NY Moog's Corporate Group is seeking an experienced and proactive Public ...

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Digital Pr Manager information

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$11K

$72.4K

$116.5K

How much do digital pr manager jobs pay per year?

As of Aug 1, 2026, the average yearly pay for digital pr manager in the United States is $72,357.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,000.00 per year, depending on experience, location, and employer.

Do PR managers make a lot of money?

Public Relations (PR) managers, including Digital PR Managers, typically earn a median salary that varies by experience, location, and industry, with many earning between $60,000 and $120,000 annually. Higher salaries are common for those with advanced skills, certifications, and leadership responsibilities, especially in larger organizations or competitive markets.

What is a Digital PR Manager?

A Digital PR Manager is a professional responsible for managing a brand’s reputation and visibility online through digital channels. They create and implement strategies to gain high-quality backlinks, increase online coverage, and build relationships with journalists, bloggers, and influencers. Their work often includes crafting press releases, pitching stories, monitoring media coverage, and analyzing campaign results to improve future outreach. Digital PR Managers play a key role in boosting a company's online presence, credibility, and search engine rankings.

What does a digital PR manager do?

A digital PR manager develops and maintains a company's online presence by building relationships with media outlets, influencers, and bloggers to secure positive coverage. They create digital content, manage outreach campaigns, and monitor online reputation using tools like media databases and analytics platforms to enhance brand visibility.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital PR Managers, senior media strategists, and media directors often earn $150,000 or more annually, especially with extensive experience, strong industry networks, and proficiency in digital marketing tools. These positions typically require advanced skills in communication, analytics, and project management, and may involve leadership responsibilities or working in large organizations or agencies.

What is PR manager salary?

The salary for a PR manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior PR managers or those in large organizations may earn higher compensation, often supplemented with bonuses and benefits.

How does a Digital PR Manager typically collaborate with content and SEO teams to achieve campaign goals?

A Digital PR Manager works closely with content and SEO teams to develop campaigns that not only generate media coverage but also drive website traffic and boost search engine rankings. This collaboration often involves brainstorming content ideas, identifying target publications, and ensuring that press materials include SEO-friendly keywords and backlinks. Regular meetings and shared project management tools help align strategies, measure outcomes, and quickly adapt to changing digital trends. This teamwork ensures that PR efforts amplify the brand's online presence and support broader marketing objectives.

What is the difference between Digital Pr Manager vs Public Relations Specialist?

AspectDigital Pr ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related fields; experience in digital mediaBachelor's in Communications, Public Relations, or related fields; media relations experience
Work EnvironmentDigital agencies, corporate marketing teams, media firmsPR firms, corporate communications departments, media outlets
Employer & Industry UsageUsed in digital marketing, online reputation management, social media campaignsUsed in traditional media relations, crisis communication, community engagement

The Digital Pr Manager focuses on managing online reputation, digital media outreach, and social media campaigns, often requiring digital marketing skills. The Public Relations Specialist handles media relations, press releases, and community engagement, typically in traditional media settings. While both roles involve communication and media skills, the Digital Pr Manager emphasizes digital platforms, making it distinct in scope and tools used.

What are the key skills and qualifications needed to thrive as a Digital PR Manager, and why are they important?

To thrive as a Digital PR Manager, you need expertise in public relations strategy, content creation, media outreach, and a background in communications or marketing. Familiarity with PR tools like Cision, media monitoring platforms, and analytics software is typically required. Strong interpersonal skills, creativity, and adaptability help you build relationships and craft compelling campaigns. These skills are vital for effectively managing a brand's online reputation and driving impactful digital publicity.
More about Digital Pr Manager jobs
What cities are hiring for Digital Pr Manager jobs? Cities with the most Digital Pr Manager job openings:
What are the most commonly searched types of Digital Pr jobs? The most popular types of Digital Pr jobs are:
What states have the most Digital Pr Manager jobs? States with the most job openings for Digital Pr Manager jobs include:
What job categories do people searching Digital Pr Manager jobs look for? The top searched job categories for Digital Pr Manager jobs are:
Digital Pr Manager jobs near you
Infographic showing various Digital Pr Manager job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $72,357 per year, or $34.8 per hour.

Digital PR Manager

Optimal

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

About The Role
Optimal is looking for an experienced Public Relations Manager to join our innovative SEO + Digital PR team. We are looking for a PR expert with a proven track record of developing creative pitch campaigns and executing them to secure high-quality press coverage.
The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, and will be responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities:
  • Own PR and link building strategies across accounts; from goal setting to strategy ideation to execution.
  • Work closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for.
  • Execute proactive pitching and tactical link building efforts for key accounts on a weekly basis.
  • Create highly targeted media lists for pitching and link building outreach. This includes researching opportunities and contacts at leading digital publications, as well as other businesses, nonprofit organizations, universities, government agencies, etc.
  • Establish meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.
  • Write content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials (press releases, media alerts, etc.), writing guest articles, drafting keyword-driven blog posts, etc.
  • Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.).
  • Assist with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).
  • Monitor and respond to journalist queries on platforms like HARO.
  • Adheres to administrative deadlines (timesheet submittal, other general office duties) and is responsive to accounting and other administrative staff when called upon to provide information.
  • Perform other duties as assigned.
Minimum Qualifications & Skill Requirements:
  • 3 or more years of full-time, professional PR experience.
  • Experience and proven success in pitching and securing press placements with a variety of top and mid-tier publications.
  • Excellent writing skills, applicable to both long and short-form content.
  • Strong interpersonal skills - able to effectively build and manage relationships with clients, media, and colleagues.
  • Excellent time management, organizational skills, and a high attention to detail.
  • Familiar with Google Analytics or other website reporting tools and the ability to extract meaningful insights from data analysis.
  • 4-year Bachelor's degree in Journalism, Public Relations, Writing or a related field is strongly preferred.
  • Agency experience is strongly preferred.
  • Proficient with common PR platforms (e.g. MuckRack, Cision, Meltwater, HARO).
  • SEO experience is a plus, but not required.
  • Familiarity with SEO platforms (e.g. MOZ, Ahrefs, SEM Rush), is a plus but not required.
Optimal is proud to offer the following:
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Tuition Reimbursement
  • Professional development opportunities
  • Rewards and recognition programs
  • And so much more!

Office Hours
This role is based out of our Austinoffice. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
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