ZipRecruiter

Log In

1

Digital Pr Manager Jobs in Washington (NOW HIRING)

Baker Botts

Public Relations Manager

Washington, DC · On-site

ABOUT THE ROLE The Public Relations Manager is responsible for developing and executing strategic media relations initiatives that enhance the visibility and reputation of Baker Botts across key ...

Artemis Arc

Public Relations Specialist

North Bethesda, MD · On-site

$70 - $95/hr

The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ... Proficiency with project management tools and software, as well as digital communication and social ...

New

Artemis Arc

Public Relations Specialist

Bethesda, MD

The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ... Proficiency with project management tools and software, as well as digital communication and social ...

Artemis Arc

Public Relations Specialist

Bethesda, MD · On-site

The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ... Proficiency with project management tools and software, as well as digital communication and social ...

Artemis Arc

Public Relations Specialist

Bethesda, MD

The Public Relations Specialist works closely with the Public Affairs Office (PAO) to synchronize ... Proficiency with project management tools and software, as well as digital communication and social ...

next page

Showing results 1-20

All JobsDigital Pr JobsDigital Pr Manager JobsDigital Pr Manager Jobs in Washington

Digital Pr Manager information

See Washington salary details

$12.5K

$82K

$131.9K

How much do digital pr manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital pr manager in Washington is $81,951.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,600.00 and $131,400.00 per year, depending on experience, location, and employer.

What is a Digital PR Manager?

A Digital PR Manager is a professional responsible for managing a brand’s reputation and visibility online through digital channels. They create and implement strategies to gain high-quality backlinks, increase online coverage, and build relationships with journalists, bloggers, and influencers. Their work often includes crafting press releases, pitching stories, monitoring media coverage, and analyzing campaign results to improve future outreach. Digital PR Managers play a key role in boosting a company's online presence, credibility, and search engine rankings.

What are the key skills and qualifications needed to thrive as a Digital PR Manager?

To thrive as a Digital PR Manager, you need expertise in public relations strategy, content creation, media outreach, and a background in communications or marketing. Familiarity with PR tools like Cision, media monitoring platforms, and analytics software is typically required. Strong interpersonal skills, creativity, and adaptability help you build relationships and craft compelling campaigns. These skills are vital for effectively managing a brand's online reputation and driving impactful digital publicity.

How does a Digital PR Manager typically collaborate with content and SEO teams to achieve campaign goals?

A Digital PR Manager works closely with content and SEO teams to develop campaigns that not only generate media coverage but also drive website traffic and boost search engine rankings. This collaboration often involves brainstorming content ideas, identifying target publications, and ensuring that press materials include SEO-friendly keywords and backlinks. Regular meetings and shared project management tools help align strategies, measure outcomes, and quickly adapt to changing digital trends. This teamwork ensures that PR efforts amplify the brand's online presence and support broader marketing objectives.

What is the difference between Digital Pr Manager vs Public Relations Specialist?

AspectDigital Pr ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related fields; experience in digital mediaBachelor's in Communications, Public Relations, or related fields; media relations experience
Work EnvironmentDigital agencies, corporate marketing teams, media firmsPR firms, corporate communications departments, media outlets
Employer & Industry UsageUsed in digital marketing, online reputation management, social media campaignsUsed in traditional media relations, crisis communication, community engagement

The Digital Pr Manager focuses on managing online reputation, digital media outreach, and social media campaigns, often requiring digital marketing skills. The Public Relations Specialist handles media relations, press releases, and community engagement, typically in traditional media settings. While both roles involve communication and media skills, the Digital Pr Manager emphasizes digital platforms, making it distinct in scope and tools used.

What are popular job titles related to Digital Pr Manager jobs in Washington?

For Digital Pr Manager jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Digital Pr Manager jobs in Washington look for?

The top searched job categories for Digital Pr Manager jobs in Washington are:

Digital Pr Manager jobs near you
Infographic showing various Digital Pr Manager job openings in Washington as of August 2026, with employment types broken down into 84% Full Time, 9% Part Time, 2% Temporary, and 5% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $81,951 per year, or $39.4 per hour.

Public Relations Manager

Baker Botts

Washington, DC • On-site

Full-time

Medical, Retirement, PTO

Re-posted 4 days ago

Job description

ABOUT BAKER BOTTS
Baker Botts is a leading international law firm recognized for its deep understanding of the industries it serves. With offices across major global markets, the firm delivers sophisticated legal services while cultivating a collaborative, inclusive culture where both attorneys and professional staff contribute to client success and organizational excellence.
ABOUT THE ROLE
The Public Relations Manager is responsible for developing and executing strategic media relations initiatives that enhance the visibility and reputation of Baker Botts across key practice areas and geographies. This role is primarily focused on the firm's U.S. offices and will also collaborate closely with lawyers and communications professionals in international offices to ensure consistent, cross-border messaging.
This individual will lead media relations for the firm's Litigation and Tax departments, each of which includes highly ranked, market-leading practices in sectors such as energy, technology and renewables.
The ideal candidate will bring law firm experience and a strong network of media contacts in legal, business, energy, technology, and trade publications. They should be a strategic thinker and tactical executor who can navigate complex legal topics, quickly identify opportunities, and position firm lawyers and matters with high-value media.
WHAT YOU'LL DO
Primary Responsibilities
  • Create, schedule, and publish content for LinkedIn, Instagram, and X; maintain the firmwide social media calendar.
  • Design branded graphics and collaborate with Marketing & Brand to ensure visual consistency.
  • Promote earned media, press coverage, and firm achievements across social channels and the online newsroom.
  • Support attorneys with LinkedIn content and provide profile-development guidance.
  • Draft and Develop and implement proactive PR strategies in partnership with the Chief Marketing Officer and Senior Manager, Communications to elevate the firm's profile.
  • Manage national and trade media relations campaigns for Litigation and Tax practices.
  • Maintain strong, existing relationships with journalists at top-tier national, legal, energy and technology media outlets.
  • Identify, shape, and pitch compelling storylines and media opportunities related to client work, industry trends, legal matters, and firm developments.
  • Support and prepare lawyers for media interviews and public speaking opportunities.
  • Draft press releases, deal announcements, and media talking points; oversee distribution and reporting.
  • Monitor industry news and coverage for media opportunities and risks; respond quickly to breaking news with relevant firm insights.
  • Develop and maintain media lists and editorial calendars that align with the firm's strategic priorities.
  • Collaborate across departments and with international colleagues to support firmwide campaigns and initiatives.
  • Serve as a spokesperson when appropriate or assist firm leadership in responding to media inquiries.
  • Oversee relationships with external PR vendors and ensure quality deliverables and performance.
  • Evaluate media coverage and effectiveness of PR initiatives, and report metrics regularly.
  • Other duties as assigned.

WHAT YOU'LL BRING
Required
  • Bachelor's degree required.
  • Minimum of 7 years of experience in PR or media relations, with time at a law firm or professional services environment.
  • Must have strong media contacts in:
    • National business outlets
    • Legal publications
    • Energy and infrastructure press
    • Technology and IP trades
  • Excellent written, verbal, and interpersonal communication skills.
  • Deep understanding of law firm structure and the unique sensitivities of legal PR.
  • Proficiency in MS Office (Word, Outlook, Excel, PowerPoint).
  • Experience with media monitoring and PR platforms such as Meltwater, Roxhill, Cision, and Muck Rack strongly preferred.
  • Exceptional time management and organizational skills, with the ability to manage competing deadlines.
  • Ability to work independently, think critically, and handle sensitive or confidential information with discretion.
  • Willingness to work outside of standard business hours, including evenings or weekends, as needed.

SUCCESS IN THIS ROLE
Within the first 6-12 months, a high performer will have built trusted relationships with key lawyers, communications colleagues, and priority media contacts; developed and executed proactive media strategies for the Litigation and Tax departments; secured high-value coverage that elevates the firm's visibility in legal, business, energy, technology, and trade outlets; and established disciplined processes for tracking opportunities, measuring results, and responding quickly to time-sensitive media needs. Success in this role also requires sound judgment, discretion, strong writing, responsiveness, and the ability to translate complex legal and industry developments into compelling, reputation-enhancing stories.
HOW YOU'LL WORK
Extent of Contact
Internal:
  • Frequent interaction with Client Development team and firm leadership
  • High-touch collaboration with partners and attorneys across U.S. offices
  • Coordination with international lawyers and communications colleagues

External:
  • Extensive contact with journalists, editors, and PR industry contacts
  • Occasional coordination with vendors and consultants

Physical Requirements
  • Must be able to work at a computer and on the phone for extended periods.
  • Ability to lift up to 10 pounds.
  • Function effectively in a standard office environment.

Working Conditions and Environment
  • Standard office setting with a hybrid work schedule (minimum three days per week in the office).
  • Full-time role requiring a five-day workweek.
  • Occasional travel may be necessary.
  • Flexibility required to accommodate urgent media needs or time-sensitive opportunities.

COMPENSATION
Baker Botts L.L.P. offers a competitive total rewards package, including salary, health and welfare benefits, retirement savings, paid time off, and professional development support.
  • Washington DC Office: $170,000 - $200,000 annually
  • New York Office: $170,000 - $200,000 annually
  • California Offices: $170,000 - $200,000 annually

Actual compensation will be commensurate with experience, qualifications, and market conditions.
Baker Botts L.L.P. is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, gender, sex, age, religion, creed, national origin, citizenship, marital status, sexual orientation, disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other basis protected by federal, state, or local law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Apply