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Digital Pr Jobs (NOW HIRING)

Rankings.io

$100/hr

Description Rankings is hiring a Digital PR Specialist to support earned media and brand growth for law firms in competitive markets. We are looking for someone with 2 to 4 years of experience in ...

Optimal

Digital Public Relations Strategist

Austin, TX · On-site

$81K - $93K/yr

As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites. Who Are We?

Optimal

Digital Public Relations Strategist

Austin, TX · On-site

$81K - $93K/yr

As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites. Who Are We?

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How much do digital pr jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for digital pr in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are the highest paying PR jobs?

Senior-level public relations roles such as PR Directors, Vice Presidents, and Chief Communications Officers tend to have the highest salaries in the PR field, often exceeding six figures annually. These positions require extensive experience, strategic skills, and often involve managing large teams or corporate reputation campaigns.

How does a Digital PR professional typically collaborate with other teams within an organization?

Digital PR professionals work closely with marketing, content, and social media teams to ensure cohesive messaging and maximize online visibility. They often coordinate with SEO specialists to optimize press releases and digital content for search engines, and may also partner with product or sales teams to align PR campaigns with business goals. Regular communication and collaboration across departments are essential to amplify brand reputation, respond to online trends, and manage crisis communications effectively.

Are PR jobs well paid?

Public relations (PR) jobs can offer competitive salaries, especially for experienced professionals or those in senior roles. Entry-level positions tend to have lower pay, but salaries generally increase with experience, industry reputation, and location. Skills in media relations, strategic communication, and familiarity with PR tools can also influence earning potential.

What are the key skills and qualifications needed to thrive as a Digital Project Manager, and why are they important?

To excel as a Digital Project Manager, you need strong project management skills, a background in digital marketing or IT, and typically a bachelor’s degree in a related field. Familiarity with project management software (like Asana, Trello, or Jira), Agile methodologies, and relevant certifications such as PMP or Scrum Master are highly valued. Exceptional communication, leadership, and problem-solving abilities help you manage teams and stakeholder expectations effectively. These competencies are vital for delivering projects on time, within scope, and aligned with business objectives in today's fast-paced digital landscape.

What is a Digital PR?

A Digital PR (Digital Public Relations) professional is responsible for building and maintaining a brand's online presence and reputation through digital channels. This role involves strategies such as creating press releases, collaborating with influencers, securing online media coverage, and earning high-quality backlinks to improve search engine rankings. Digital PR professionals use online platforms to connect with journalists and bloggers, promote content, and enhance brand visibility. Their work helps drive website traffic, improve SEO, and increase brand authority in the digital space.

What is the difference between Digital Pr and Social Media Manager?

AspectDigital PrSocial Media Manager
Primary FocusManaging online reputation, media outreach, press releasesCreating and managing social media content, engagement, campaigns
Required SkillsMedia relations, communication, content writingContent creation, analytics, community management
Work EnvironmentPR agencies, corporate communications teamsMarketing departments, digital agencies
Common CertificationsPR certifications, communication degreesSocial media certifications, digital marketing courses

Digital Pr and Social Media Manager roles overlap in digital communication but differ mainly in focus. Digital Pr emphasizes media relations and reputation management, while Social Media Managers focus on content and engagement on social platforms. Both roles require strong communication skills and digital literacy, but their day-to-day tasks and strategic goals vary.

What are the best digital PR agencies?

Digital PR agencies specialize in building online brand reputation through media outreach, influencer collaborations, and content strategies. When evaluating agencies, consider their industry experience, client portfolio, and proficiency with tools like media databases and analytics platforms. Successful digital PR roles often require strong communication skills and knowledge of digital marketing trends.

What does a digital PR do?

A digital PR professional manages online reputation and brand awareness by building relationships with digital media, bloggers, and influencers. They create and distribute content, secure backlinks, and monitor online coverage using tools like media databases and analytics platforms. Strong communication skills and knowledge of SEO are essential for success in this role.
More about Digital Pr jobs
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Digital Pr jobs near you
Digital PR Specialist

Digital PR Specialist

Rankings.io

On-site, Remote

$100/hr

Full-time

Medical, Retirement, PTO

Posted 11 days ago

Job description

Description
Rankings is hiring a Digital PR Specialist to support earned media and brand growth for law firms in competitive markets.
We are looking for someone with 2 to 4 years of experience in digital PR or media relations who understands how to position attorneys as credible industry voices. This role focuses on securing meaningful media coverage that strengthens brand credibility, builds high-quality backlinks, and supports both SEO and AIO initiatives.
Digital PR in the legal space requires sound judgment, strong writing skills, and an understanding of how to balance compelling storytelling with professional standards (not giving legal advice). You should be comfortable working within fast-moving news cycles while also building proactive campaigns that generate consistent coverage.
Responsibilities
  • Build and maintain targeted media lists across legal, business, news, and industry publications
  • Develop relationships with journalists, editors, and contributors who cover legal and news topics
  • Write clear, tailored pitches that position attorneys as trusted sources
  • Execute proactive outreach campaigns to secure earned media placements
  • Identify relevant news opportunities and respond quickly with commentary
  • Create and distribute press releases covering firm announcements, verdicts, settlements, and partnerships
  • Claim, optimize, and maintain attorney and firm profiles across legal directories, and identify and submit clients for relevant legal awards and recognitions
  • Work closely with SEO and content teams to align PR efforts with brand goals
  • Draft and update press materials, expert commentary, and media messaging
  • Track outreach activity, placements, backlinks, and overall performance
  • Review campaign results and adjust strategy based on placement quality and impact
  • Help build scalable processes that strengthen long-term brand visibility for clients
  • Build Reddit karma for clients and publish/manage Wikipedia pages on their behalf
Requirements
  • 2 to 4 years of experience in Digital PR or Media Relations
  • Proven ability to secure placements in reputable publications
  • Experience earning backlinks through media coverage
  • Strong understanding of how to position clients as subject matter experts
  • Ability to work within tight deadlines when responding to timely news opportunities
  • Existing journalist relationships or a clear track record of building them
  • Experience working with law firms or other professional services firms preferred
  • Strong writing and editing skills
  • Highly organized and capable of managing multiple campaigns at once
  • Working knowledge of Qwoted, HARO, MuckRack, Pitchbox (or Buzzstream)
  • Working knowledge of how earned media supports SEO/GEO growth
  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred
  • Background in journalism is a plus
What Sets You Apart
  • You have a proven track record of securing placements in reputable news publications
  • You have experience in Wikipedia page publishing or have made edits in the past.
  • You have experience contributing to and growing a presence on Reddit communities.
  • You can point to specific articles you have landed in recognized outlets
  • You maintain active relationships with journalists and editors, not just media lists
  • You understand what makes a pitch relevant, timely, and publishable
  • You consistently secure coverage that includes meaningful brand mentions or backlinks
  • You know how to tailor commentary so it meets newsroom standards and gets quoted
  • You have experience turning expert insights into published stories, not just sent pitches
  • You are confident in your ability to place stories in competitive media environments
  • You understand how to leverage digital PR and user-generated platforms to build brand credibility through cohesive strategy.
Benefits
  • Salary Range of $70k - $80k
  • Fully Remote
  • Unlimited PTO
  • $100 Wellness Reimbursement Program
  • Quarterly training stipend for Professional Development
  • 401(k) with 3% Employer match (Safe Harbor)
  • 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process
  1. Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
  2. One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
  3. Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.

Locations St Louis, Remote Remote status Fully Remote Yearly salary 70,000 - 80,000

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