Digital PR Manager
Austin, TX · On-site
As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, and will be responsible for securing high-quality press coverage for clients that also result in ...
Digital PR Manager
Austin, TX · On-site
As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, and will be responsible for securing high-quality press coverage for clients that also result in ...
Digital PR Lead (USA)
New York, NY · Remote
Lead on all Digital PR conversations for a key luxury client in the business across the US market, including participating in upsell opportunities * Contribute to the development of Greenpark ...
Digital PR Lead (USA)
New York, NY · Remote
Lead on all Digital PR conversations for a key luxury client in the business across the US market, including participating in upsell opportunities * Contribute to the development of Greenpark ...
Digital PR Lead (USA)
New York, NY · On-site
Lead on all Digital PR conversations for a key luxury client in the business across the US market, including participating in upsell opportunities * Contribute to the development of Greenpark ...
Digital PR Lead (USA)
New York, NY · On-site
Lead on all Digital PR conversations for a key luxury client in the business across the US market, including participating in upsell opportunities * Contribute to the development of Greenpark ...
Digital PR Contractor
Charlotte, NC · On-site
$34 - $36/hr
About the Role As a Digital PR Contractor at Market My Market, you'll own media outreach end to end for a portfolio of legal, specialty medical, and dental clients -- finding the story, building the ...
Quick apply
Digital PR Contractor
Charlotte, NC · On-site
$34 - $36/hr
About the Role As a Digital PR Contractor at Market My Market, you'll own media outreach end to end for a portfolio of legal, specialty medical, and dental clients -- finding the story, building the ...
Digital PR Contractor
Charlotte, NC · On-site
$34 - $36/hr
About the Role As a Digital PR Contractor at Market My Market, you'll own media outreach end to end for a portfolio of legal, specialty medical, and dental clients - finding the story, building the ...
Digital PR Contractor
Charlotte, NC · On-site
$34 - $36/hr
About the Role As a Digital PR Contractor at Market My Market, you'll own media outreach end to end for a portfolio of legal, specialty medical, and dental clients - finding the story, building the ...
Digital Public Relations Strategist
Austin, TX · On-site
$81K - $93K/yr
As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites. Who Are We?
Digital Public Relations Strategist
Austin, TX · On-site
$81K - $93K/yr
As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites. Who Are We?
Job Summary This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and ...
Job Summary This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and ...
Our partner is looking for a Outreach Coordinator (Digital PR & Link Building) based in Netherlands. This role offers the opportunity to drive digital visibility and authority through impactful ...
Our partner is looking for a Outreach Coordinator (Digital PR & Link Building) based in Netherlands. This role offers the opportunity to drive digital visibility and authority through impactful ...
Supports the transformation of the PR group's digital newsroom, driving a more agile, digital first approach to news creation, distribution, and amplification. * Collaborates with internal content ...
Supports the transformation of the PR group's digital newsroom, driving a more agile, digital first approach to news creation, distribution, and amplification. * Collaborates with internal content ...
Supports the transformation of the PR group's digital newsroom, driving a more agile, digital first approach to news creation, distribution, and amplification. * Collaborates with internal content ...
Supports the transformation of the PR group's digital newsroom, driving a more agile, digital first approach to news creation, distribution, and amplification. * Collaborates with internal content ...
Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media ...
Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media ...
Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media ...
Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media ...
Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media ...
Quick apply
Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media ...
Senior Director, Public Relations
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
New York, NY · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
New York, NY · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
Jacksonville, FL · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
Jacksonville, FL · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
New York, NY · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
Senior Director, Public Relations
New York, NY · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact Conceive and deliver creative PR campaigns and activations that generate sustained attention Partner closely with marketing, legal, investor relations ...
PR and Communications Manager
New York, NY · On-site
$80K - $100K/yr
This will involve developing narratives, securing consistent coverage, and leveraging digital PR to strengthen brand authority and search impact. Key Responsibilities: * Create and execute media ...
PR and Communications Manager
New York, NY · On-site
$80K - $100K/yr
This will involve developing narratives, securing consistent coverage, and leveraging digital PR to strengthen brand authority and search impact. Key Responsibilities: * Create and execute media ...
Senior Director, Public Relations
Manhattan, NY · On-site
$225 - $382/hr
Integrate earned media with social and digital channels to amplify reach and impact * Conceive and deliver creative PR campaigns and activations that generate sustained attention * Partner closely ...
New
Senior Director, Public Relations
Manhattan, NY · On-site
$225 - $382/hr
Integrate earned media with social and digital channels to amplify reach and impact * Conceive and deliver creative PR campaigns and activations that generate sustained attention * Partner closely ...
New
Senior Director, Public Relations
New York, NY · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact • Conceive and deliver creative PR campaigns and activations that generate sustained attention • Partner closely with marketing, legal, investor ...
Senior Director, Public Relations
New York, NY · On-site
$224K - $382K/yr
... digital channels to amplify reach and impact • Conceive and deliver creative PR campaigns and activations that generate sustained attention • Partner closely with marketing, legal, investor ...
Digital Pr information
See salary details
$16.35 - $22.88
20% of jobs
$24.98 is the 25th percentile. Wages below this are outliers.
$22.88 - $29.41
15% of jobs
$29.41 - $35.95
5% of jobs
$35.95 - $42.48
5% of jobs
The median wage is $46.84 / hr.
$42.48 - $49.02
6% of jobs
$49.02 - $55.55
14% of jobs
$59.25 is the 75th percentile. Wages above this are outliers.
$55.55 - $62.08
16% of jobs
$62.08 - $68.62
3% of jobs
$68.62 - $75.15
10% of jobs
$75.15 - $81.69
3% of jobs
$81.69 - $88.22
2% of jobs
$16
$47
$88
How much do digital pr jobs pay per hour?
As of Aug 8, 2026, the average hourly pay for digital pr in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.
How does a digital PR professional typically collaborate with other teams within an organization?
Digital PR professionals work closely with marketing, content, and social media teams to ensure cohesive messaging and maximize online visibility. They often coordinate with SEO specialists to optimize press releases and digital content for search engines, and may also partner with product or sales teams to align PR campaigns with business goals. Regular communication and collaboration across departments are essential to amplify brand reputation, respond to online trends, and manage crisis communications effectively.
What are the key skills and qualifications needed to thrive as a digital project manager, and why are they important?
To excel as a Digital Project Manager, you need strong project management skills, a background in digital marketing or IT, and typically a bachelor’s degree in a related field. Familiarity with project management software (like Asana, Trello, or Jira), Agile methodologies, and relevant certifications such as PMP or Scrum Master are highly valued. Exceptional communication, leadership, and problem-solving abilities help you manage teams and stakeholder expectations effectively. These competencies are vital for delivering projects on time, within scope, and aligned with business objectives in today's fast-paced digital landscape.
What is a digital PR?
A Digital PR (Digital Public Relations) professional is responsible for building and maintaining a brand's online presence and reputation through digital channels. This role involves strategies such as creating press releases, collaborating with influencers, securing online media coverage, and earning high-quality backlinks to improve search engine rankings. Digital PR professionals use online platforms to connect with journalists and bloggers, promote content, and enhance brand visibility. Their work helps drive website traffic, improve SEO, and increase brand authority in the digital space.
What is the difference between Digital Pr and Social Media Manager?
| Aspect | Digital Pr | Social Media Manager |
|---|---|---|
| Primary Focus | Managing online reputation, media outreach, press releases | Creating and managing social media content, engagement, campaigns |
| Required Skills | Media relations, communication, content writing | Content creation, analytics, community management |
| Work Environment | PR agencies, corporate communications teams | Marketing departments, digital agencies |
| Common Certifications | PR certifications, communication degrees | Social media certifications, digital marketing courses |
Digital Pr and Social Media Manager roles overlap in digital communication but differ mainly in focus. Digital Pr emphasizes media relations and reputation management, while Social Media Managers focus on content and engagement on social platforms. Both roles require strong communication skills and digital literacy, but their day-to-day tasks and strategic goals vary.
What does a digital public relations professional do?
A digital public relations professional manages a company's online presence by creating and distributing content, engaging with audiences on social media, and building relationships with online influencers and media outlets. They use tools like social media platforms, analytics, and content management systems to enhance brand reputation and visibility in digital spaces.
More about Digital Pr jobs
What cities are hiring for Digital Pr jobs? Cities with the most Digital Pr job openings:
What are the most commonly searched types of Digital Pr jobs? The most popular types of Digital Pr jobs are:
What states have the most Digital Pr jobs? States with the most job openings for Digital Pr jobs include:
What job categories do people searching Digital Pr jobs look for? The top searched job categories for Digital Pr jobs are:
Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 21 days ago
Job description
About The Role
Optimal is looking for an experienced Public Relations Manager to join our innovative SEO + Digital PR team. We are looking for a PR expert with a proven track record of developing creative pitch campaigns and executing them to secure high-quality press coverage.
The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, and will be responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities:
Office Hours
This role is based out of our Austinoffice. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.
Optimal is looking for an experienced Public Relations Manager to join our innovative SEO + Digital PR team. We are looking for a PR expert with a proven track record of developing creative pitch campaigns and executing them to secure high-quality press coverage.
The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, and will be responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities:
- Own PR and link building strategies across accounts; from goal setting to strategy ideation to execution.
- Work closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for.
- Execute proactive pitching and tactical link building efforts for key accounts on a weekly basis.
- Create highly targeted media lists for pitching and link building outreach. This includes researching opportunities and contacts at leading digital publications, as well as other businesses, nonprofit organizations, universities, government agencies, etc.
- Establish meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.
- Write content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials (press releases, media alerts, etc.), writing guest articles, drafting keyword-driven blog posts, etc.
- Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.).
- Assist with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).
- Monitor and respond to journalist queries on platforms like HARO.
- Adheres to administrative deadlines (timesheet submittal, other general office duties) and is responsive to accounting and other administrative staff when called upon to provide information.
- Perform other duties as assigned.
- 3 or more years of full-time, professional PR experience.
- Experience and proven success in pitching and securing press placements with a variety of top and mid-tier publications.
- Excellent writing skills, applicable to both long and short-form content.
- Strong interpersonal skills - able to effectively build and manage relationships with clients, media, and colleagues.
- Excellent time management, organizational skills, and a high attention to detail.
- Familiar with Google Analytics or other website reporting tools and the ability to extract meaningful insights from data analysis.
- 4-year Bachelor's degree in Journalism, Public Relations, Writing or a related field is strongly preferred.
- Agency experience is strongly preferred.
- Proficient with common PR platforms (e.g. MuckRack, Cision, Meltwater, HARO).
- SEO experience is a plus, but not required.
- Familiarity with SEO platforms (e.g. MOZ, Ahrefs, SEM Rush), is a plus but not required.
- Open leave (paid time off)
- Paid Leave for new parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Tuition Reimbursement
- Professional development opportunities
- Rewards and recognition programs
- And so much more!
Office Hours
This role is based out of our Austinoffice. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.
About Optimal Health Care
Sourced by ZipRecruiter
Company size
51 - 200 Employees
Headquarters location
Hagerstown, MD, US
Year founded
2008