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Nascar Public Relations Jobs (NOW HIRING)

Naviga

Marketing Communications Manager

Atlanta, GA · On-site

... PR). Manage monthly, quarterly, and annual budgets (comprising roughly 25% of your role). * Event Management: Oversee major regional events, partner activations (Porsche/NASCAR), and high-profile ...

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Nascar Public Relations information

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$34.5K

$83.6K

$134K

How much do nascar public relations jobs pay per year?

As of Aug 15, 2026, the average yearly pay for nascar public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Nascar Public Relations professionals?

NASCAR Public Relations professionals often navigate fast-paced environments where quick responses to media inquiries and crisis situations are critical. Balancing the interests of teams, sponsors, drivers, and fans can be challenging, especially during high-profile events or controversies. They also need to coordinate across various departments and external partners to ensure consistent messaging and brand integrity. Adapting to the evolving media landscape and effectively leveraging digital platforms are ongoing aspects of the role that require continuous learning and innovation.

What are the key skills and qualifications needed to thrive in Nascar Public Relations?

To thrive as a NASCAR Public Relations professional, you need a strong background in communications, journalism, or public relations, typically supported by a relevant degree and industry experience. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is often required. Excellent relationship-building, crisis management, and storytelling abilities are important soft skills for excelling in this field. These skills and qualities are essential for effectively promoting the NASCAR brand, managing media relations, and maintaining a positive public image for drivers and teams.

What is a Nascar Public Relations?

A NASCAR Public Relations (PR) job involves managing communication between a racing team, drivers, sponsors, and the media. PR professionals promote the team's brand, coordinate interviews, write press releases, and handle crisis communication. They also help build relationships with fans and ensure a positive public image for the team and organization. Strong communication skills, media knowledge, and an understanding of the sport are essential for success in this role.

Is public relations a high paying career?

Public relations careers, including roles like NASCAR public relations specialists, typically offer moderate to high salaries depending on experience, location, and the size of the organization. Entry-level positions tend to pay less, while experienced professionals with strong media and communication skills can earn higher compensation, especially in high-profile industries like motorsports.
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Nascar Public Relations jobs near you
Infographic showing various Nascar Public Relations job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, and 22% Part Time. Highlights an 100% In-person job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

PR Representative

Penske Racing South

Mooresville, NC • On-site

Full-time

Re-posted yesterday

Job description

Team Penske is one of the most successful teams in the history of professional motorsports. Founded in 1966 by Roger Penske, the organization competes across the highest levels of auto racing including NASCAR, INDYCAR and IMSA. Cars owned and prepared by Team Penske have produced more than 660 major race wins, over 700 pole positions and 48 championships in its 60-year history.

The Team Penske Communications Department is responsible for protecting, elevating and advancing the organization’s brand, drivers, teams and partners through strategic storytelling, proactive media engagement, and consistent messaging across all earned platforms including the team’s owned social and digital channels.

The PR Representative is an experienced communications role designed to support Team Penske across all series in which it competes. This position serves as a key coverage resource capable of driving proactive outreach efforts, maintaining consistent team messaging, executing comprehensive communications plans, and traveling to provide on-site support at race, partner and promotional events.

The role will work closely with all other Team Penske departments, including but not limited to, Communications, Partnership Marketing, Branding and Licensing. This job does require travel.

Responsibilities:

  • Provide communications and PR coverage across NASCAR, INDYCAR and IMSA events, as well as other Team Penske programs as needed.
  • Serve as a point of contact for media inquiries, interview coordination, and driver/team scheduling.
  • Support at-track PR operations, including media coordination, interview setup, post-race support, and schedule management.
  • Maintain consistent Team Penske messaging, particularly in response to current events or sensitive situations.
  • Draft press releases, talking points, Q&As, and messaging documents in alignment with organizational priorities.
  • Develop and execute comprehensive communications plans for announcements, milestones, and initiatives.
  • Drive proactive media and partner outreach efforts to elevate the Team Penske brand.
  • Support tracking and management of driver, team and organizational appearances, ensuring schedules, commitment and deliverables are accurately documented and aligned across internal stakeholders.
  • Monitor coverage, placements, narratives, and participation across Team Penske series to report on past initiatives and refine future communication strategies.
  • Contribute to reporting efforts of ongoing PR activity, producing regular coverage recaps, appearance summaries, and performance insights for internal distribution and leadership review.
  • Engage key stakeholders including sanctioning bodies, series race tracks and other industry personnel to maximize opportunities and raise awareness for team programming and initiatives.
  • Collaborate across Team Penske departments including marketing, creative services, partnerships, competition, and leadership to align schedules and strategic direction.
  • Serve as an onsite point of contact during event weekends by providing assistance, executing tours, special access points and other partner-related activities.
  • Travel as required, including race weekends and related weekday commitments.
  • Perform additional duties as assigned in support of the Communications department.

Requirements:

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field; or equivalent experience.
  • Minimum of three (3) years of professional PR or communications experience.
  • Motorsports, sports, or highly visible corporate communications experience preferred.
  • Exceptional written, verbal, and interpersonal communication skills.
  • Strong organizational skills and attention to detail; ability to manage multiple priorities under deadline.
  • Experience working proactively and professionally to build relationships with media journalists and outlets in all formats.
  • Sound judgment, discretion, and ability to perform in high-pressure environments.
  • Experience with crisis communication.
  • Working knowledge of digital and social media strategies and copywriting is preferred.
  • Self-starter who thrives both independently and within a cross-functional team.
  • Ability to work weekends and travel as required.