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Digital Pr Manager Jobs in California (NOW HIRING)

ABOUT THE ROLE The Public Relations Manager is responsible for developing and executing strategic media relations initiatives that enhance the visibility and reputation of Baker Botts across key ...

Description The PR Manager will help drive global communications for the Mac. Working with PR teams ... digital creator relationships across business, technology and lifestyle. Develop PR strategy and ...

Description The PR Manager will help drive global communications for the Mac. Working with PR teams in the US and internationally, you will develop and implement strategic media and social-first PR ...

We are currently seeking a Senior PR Manager for Accessibility- a core value at Apple. For more than 40 years, Apple has set the standard for Accessibility innovation, and we're just getting started.

We are currently seeking a Senior PR Manager for Accessibility- a core value at Apple. For more than 40 years, Apple has set the standard for Accessibility innovation, and we're just getting started.

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Digital Pr Manager information

See California salary details

$10.9K

$71.4K

$115K

How much do digital pr manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital pr manager in California is $71,409.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $114,500.00 per year, depending on experience, location, and employer.

What is a Digital PR Manager?

A Digital PR Manager is a professional responsible for managing a brand’s reputation and visibility online through digital channels. They create and implement strategies to gain high-quality backlinks, increase online coverage, and build relationships with journalists, bloggers, and influencers. Their work often includes crafting press releases, pitching stories, monitoring media coverage, and analyzing campaign results to improve future outreach. Digital PR Managers play a key role in boosting a company's online presence, credibility, and search engine rankings.

What are the key skills and qualifications needed to thrive as a Digital PR Manager?

To thrive as a Digital PR Manager, you need expertise in public relations strategy, content creation, media outreach, and a background in communications or marketing. Familiarity with PR tools like Cision, media monitoring platforms, and analytics software is typically required. Strong interpersonal skills, creativity, and adaptability help you build relationships and craft compelling campaigns. These skills are vital for effectively managing a brand's online reputation and driving impactful digital publicity.

How does a Digital PR Manager typically collaborate with content and SEO teams to achieve campaign goals?

A Digital PR Manager works closely with content and SEO teams to develop campaigns that not only generate media coverage but also drive website traffic and boost search engine rankings. This collaboration often involves brainstorming content ideas, identifying target publications, and ensuring that press materials include SEO-friendly keywords and backlinks. Regular meetings and shared project management tools help align strategies, measure outcomes, and quickly adapt to changing digital trends. This teamwork ensures that PR efforts amplify the brand's online presence and support broader marketing objectives.

What is the difference between Digital Pr Manager vs Public Relations Specialist?

AspectDigital Pr ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related fields; experience in digital mediaBachelor's in Communications, Public Relations, or related fields; media relations experience
Work EnvironmentDigital agencies, corporate marketing teams, media firmsPR firms, corporate communications departments, media outlets
Employer & Industry UsageUsed in digital marketing, online reputation management, social media campaignsUsed in traditional media relations, crisis communication, community engagement

The Digital Pr Manager focuses on managing online reputation, digital media outreach, and social media campaigns, often requiring digital marketing skills. The Public Relations Specialist handles media relations, press releases, and community engagement, typically in traditional media settings. While both roles involve communication and media skills, the Digital Pr Manager emphasizes digital platforms, making it distinct in scope and tools used.

What job categories do people searching Digital Pr Manager jobs in California look for?

The top searched job categories for Digital Pr Manager jobs in California are:

What cities in California are hiring for Digital Pr Manager jobs?

Cities in California with the most Digital Pr Manager job openings:

Infographic showing various Digital Pr Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $71,409 per year, or $34.3 per hour.

Public Relations Manager

Manhattan Beach, CA

$80K - $95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 29 days ago


Job description

Pearl Abyss America, Inc. - the team behind Black Desert and Crimson Desert as well as the upcoming titles DokeV and Plan8- is seeking a high-performing, creative, results-oriented and quality-obsessed Public Relations Manager to help accelerate our gaming reach to millions of customers across all platforms (PC, Mobile, Console, etc.) in North America.

The video games industry is transforming how players are entertained, communicating with each other, and interacting online and on their digital devices. As an experienced, passionate, and vision-driven PR expert who loves videogames, you will be one of the main people responsible for the company's PR activities for all the products covering North and South America, from planning to execution. You will work closely with the Marketing, Content Production, and Live-Service Teams to ensure all the PR campaigns are well-aligned with the business goals. You will also be one of the primary points of contact for the PR agencies, partners and media outlets.

Location: Manhattan Beach, CA (Onsite)

Job Type: Full Time

Pay Range: $80,000 - $95,000 per year

RESPONSIBILITIES

  • Develop public relations strategies for current and upcoming titles, launches, and promotions in North America regions
  • Create strategically driven product marketing plans for launch titles and overseeing implementation of all tactical components.
  • Develop and produce high-quality, informative and engaging press releases, press kits, and related materials
  • Maintain exceptional relationships with media and earned creators
  • Organize promotional events, press conferences, tours, visits, and exhibitions
  • Analyze media coverage; develop responses when needed
  • Develop weekly, monthly, quarterly and annual media activity reports
  • Keep annual calendars of events, targets, and activities organized
  • Communicate strategies, risks and opportunities for assigned titles with other teams across the organization
  • Work closely with other regional teams to coordinate global PR initiatives
  • Manage relationships with 3rd party media planning agencies and marketing agencies
  • Collaborate with all relevant internal teams and external partners to ensure continuity in strategy and consistency in execution in order to ensure all the efforts are well-aligned to achieve the KPI objectives

MINIMUM QUALIFICATIONS

  • Minimum 3-5 years of experience in public relations in videogames or an industry adjacent field, agency or in-house
  • Bachelor's degree -- preferably in media, public relations or marketing or any related field experience is required
  • Extensive knowledge and interest in video gaming, interactive entertainment industry
  • Proven track record of successful PR activities and/or earned media planning
  • Background and basic knowledge of marketing fundamentals including positioning, strategic planning, market analysis, advertising and PR
  • Experience in working successfully with social media channels and editorial personnel in conjunction with executing PR and community plans
  • Excellent written and oral communication skills, strong analytical and presentation skills
  • Strong team player who works with internal and external partners effectively
  • Advanced Proficiency in the MS Office software (especially PowerPoint and Excel)
  • *International travels may be required for this position

ADDITIONAL CONSIDERATIONS

  • Experience in launching AAA PC or Console titles in the US/EU regions
  • Experience in working with online/digital marketplaces and developing digital content strategies and executing launches of supportive and standalone digital releases
  • Avid Black Desert Online player
  • Korean language proficiencies

PEARL ABYSS AMERICA BENEFITS

In addition to having a great culture, some of our benefits include:

  • Health Care Plan (Medical, Dental & Vision) 100% covered by the company for you and up to 3 of your dependents
  • Life Insurance (Basic, Voluntary & AD&D)
  • Retirement Plan (401K) - Company matching up to 5%
  • Pet Insurance covered by the company, for employee's pet animals (up to 3 pets)
  • Personal and Professional Development Wallet - up to $100/month
  • Life Style Wallet - $170/month Individual Allowance
  • Tiny Human Wallet - $500/month child subsidy
  • Paid Time Off - PTO (Vacation, Sick Days, Public Holidays & Winter Break)
  • Family Leave (Maternity, Paternity)
  • Company-sponsored Korean Classes
  • Free Gym Access (in the company office building)
  • Free Lunch in the Office
  • Stocked kitchen
  • Regular team outings and company events and more...

Pearl Abyss America is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
To all recruitment agencies: Pearl Abyss does not accept agency resumes. Please do not forward resumes to our jobs alias, Pearl Abyss employees, or any other organization location. Pearl Abyss is not responsible for any fees related to unsolicited resumes.

Employment Type: FULL_TIME