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Consumer Public Relations Jobs (NOW HIRING)

The Baddish Group

Public Relations Intern

New York, NY · On-site

$16.50 - $22/hr

You must have solid communication skills and be looking to shape your written and verbal skills for consumer PR. *You must be able to commute to midtown Manhattan 2-3 days a week. * You must be able ...

The Baddish Group

Public Relations Intern

New York, NY · On-site

$16.50 - $22/hr

You must have solid communication skills and be looking to shape your written and verbal skills for consumer PR. *You must be able to commute to midtown Manhattan 2-3 days a week. * You must be able ...

The Baddish Group

Summer Public Relations Intern

New York, NY · On-site

$16.50 - $22/hr

You must have solid communication skills and be looking to shape your written and verbal skills for consumer PR. *You must be able to commute to midtown Manhattan. *You must have basic computer ...

Rock Connections

Public Relations Associate

Detroit, MI · On-site

$57K - $121K/yr

You bring strong writing and communication skills, paired with genuine passion for consumer PR and earned media strategy. You'll develop and execute public relations programs that amplify our mission ...

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Consumer Public Relations information

See salary details

$34.5K

$83.6K

$134K

How much do consumer public relations jobs pay per year?

As of Aug 12, 2026, the average yearly pay for consumer public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is consumer public relations?

Consumer public relations (PR) refers to the strategic management of communication between organizations and the public, specifically targeting consumers. The goal is to build and maintain a positive brand image, foster trust, and encourage customer loyalty through various media channels and events. Consumer PR professionals create press releases, organize promotional campaigns, handle media inquiries, and respond to public concerns to ensure the brand is represented favorably. This field is essential for businesses aiming to connect with their audience and differentiate themselves in a competitive market.

What are typical challenges faced by professionals in consumer public relations, and how can they be managed?

Professionals in Consumer Public Relations often encounter challenges such as managing multiple client expectations, responding to rapid shifts in public sentiment, and maintaining consistent messaging across various media channels. These challenges can be managed by developing strong organizational skills, staying proactive with media monitoring, and fostering close collaboration with marketing and social media teams. Building strong relationships with journalists and influencers also helps ensure positive media coverage and effective crisis management.

What are the key skills and qualifications needed to thrive as a consumer public relations professional?

To thrive as a Consumer Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, press release distribution services, and social media management platforms is crucial. Creativity, adaptability, and relationship-building abilities help professionals stand out in developing compelling campaigns and engaging diverse audiences. These skills are vital for building brand reputation, effectively managing public perceptions, and generating positive media coverage.

What is the difference between Consumer Public Relations vs Public Relations Specialist?

AspectConsumer Public RelationsPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or PRBachelor's in Communications, Marketing, or PR
Work EnvironmentCorporate, agency, or in-house teams focusing on consumer brandsVarious industries, including corporate, nonprofit, or agency settings
Employer & IndustryConsumer brands, retail, FMCG companiesWide range of industries, including corporate, nonprofit, and agency
Search & Comparison IntentUnderstanding roles related to consumer brand reputationGeneral PR roles across industries

Consumer Public Relations focuses on managing the reputation and communication strategies of consumer brands, often within corporate or agency settings. Public Relations Specialists have broader roles across various industries, handling media relations, press releases, and communication strategies. While both roles require similar credentials and work environments, Consumer Public Relations is specifically tailored to consumer-focused branding and reputation management.

Do people in consumer public relations get paid well?

Consumer public relations professionals typically earn a median salary that varies by experience and location, with entry-level roles starting around $40,000 to $50,000 annually and experienced specialists earning over $70,000. Salaries can increase with skills in media relations, strategic communication, and certifications such as APR. Overall, the role offers competitive pay within the communications field.
More about Consumer Public Relations jobs
What cities are hiring for Consumer Public Relations jobs? Cities with the most Consumer Public Relations job openings:
What are the most commonly searched types of Consumer Public Relations jobs? The most popular types of Consumer Public Relations jobs are:
What states have the most Consumer Public Relations jobs? States with the most job openings for Consumer Public Relations jobs include:
What job categories do people searching Consumer Public Relations jobs look for? The top searched job categories for Consumer Public Relations jobs are:
Consumer Public Relations jobs near you
Infographic showing various Consumer Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Sr. Manager, Consumer PR & Brand Communications

Virgin Galactic, Inc.

Tustin, CA • On-site

$121K - $185K/yr

Full-time

Re-posted yesterday

Virgin Galactic rating

6.5

Company rating: 6.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

69th of 72 rated aerospace companies

Job description

Less than 800 people have been to space. Virgin Galactic is changing that, and this role shapes how the world feels about that change. As Senior Manager, Consumer PR & Brand Communications, you'll sit at the intersection of PR and brand: building the narratives that generate desire, managing the press relationships that create reach with our consumer audiences, and ensuring our brand voice is distinctive and consistent wherever it shows up.
We're looking for someone with genuine creative conviction who sees a cultural moment before it passes, knows which journalists care about which angles, and can take a brief and return something better than what was asked for. Support the company strategy by holding ourselves and one another accountable for getting the work done.
You'll work closely with the Corporate Communications Manager, the brand team, the astronaut office, and operations to build a consumer presence that lives up to what we're doing.
Responsibilities
  • Lead consumer and lifestyle PR, managing relationships with the press who shape culture.
  • Own brand storytelling across external channels, ensuring consistency and creative quality in every piece of content that carries the Virgin Galactic name.
  • Write press releases, pitches, web content, and briefing documents.
  • Write and edit content for executive communications, including op-eds, remarks, talking points, and LinkedIn posts.
  • Plan and execute consumer PR campaigns, including program development for our astronaut ambassador program.
  • Develop communications that support, enhance and amplify our commercial partnerships.
  • Lead campaign ideation and execution with the broader marketing team, from concept through to delivery.
  • Manage relationships with a select portfolio of journalists and influencers across consumer and lifestyle.
  • Coordinate with external PR agencies on day-to-day deliverables and ensure alignment with internal priorities.
  • Contribute to editorial calendars, story pipelines, and announcement planning.

Required Skills and Experience
  • Minimum of 12 years of experience with a Bachelor's degree, 8 years and a Master's degree in related field.
  • 8-10 + years in consumer PR, brand communications, or a strong mix of both.
  • Proven experience with a portfolio of campaigns or brand moments that delivered results.
  • Exceptional writing ability across registers: you write well whether the brief is premium, playful, or technical.
  • Strong instincts for culture, timing, and what makes a story land with an audience rather than a client.
  • Experience working across agency and in-house environments.
  • Comfortable advising senior executives and operating with visibility at that level.
  • Ability to handle multiple workstreams simultaneously without losing quality.
  • Work collaboratively to achieve goals.
  • This role requires trust, discretion, and good judgment every day.
  • Ability to deliver under tight deadlines while maintaining the integrity of the message.
  • Demonstrate willingness to adjust thinking and behavior.
  • Ability to communicate in a manner that is timely, respectful, and open to other ideas.

#LI-ID1
The annual U.S. base salary range for this full-time position is $121,650.00-$185,625.00. The base pay actually offered will vary depending on job-related knowledge, skills, location, and experience and take into account internal equity. Other forms of pay (e.g., bonus or long term incentive) may be provided as part of the compensation package, in addition to a full range of medical, financial, and other benefits, dependent on the position offered. For more information regarding Virgin Galactic benefits, please visit https://vgcareers.virgingalactic.com/global/en/benefits
Who We Are
Virgin Galactic is an aerospace and space travel company, pioneering human spaceflight for private individuals and researchers with its advanced air and space vehicles. We are making the dream of space travel a reality, delivering spaceflight at an unprecedented frequency, with the development of next generation space vehicles .
Export Requirements
To conform to U.S. Government export regulations, applicant must be a U.S. Person (either a U.S. citizen, a lawful permanent resident or a protected individual as defined 8 U.S.C. 1324b(a)(3) or be able to obtain the required authorization from either the U.S. Department of State or the U.S. Department of Commerce. The applicant must also not be included in the list of Specifically Designated Nationals and Blocked Persons maintained by the Office of Foreign Assets Control. See list here .
EEO Statement
Virgin Galactic is an Equal Opportunity Employer; employment with Virgin Galactic is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, gender identity, national origin/ethnicity, veteran status, disability status, age, sexual orientation, marital status, mental or physical disability or any other legally protected status.
Drug Free Workplace
Virgin Galactic is committed to a Drug Free Workplace. All applicants post offer and active teammates are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies. This can include pre-employment, random, reasonable suspicion, and accident related drug and alcohol testing.
Phoenix Employment Requirements
For individuals seeking employment at our Phoenix Mesa Gateway Airport facility, employment is contingent upon you obtaining and maintaining a TSA authorized security badge. This includes initial and annual mandatory background checks that are governed by TSA, and conducted by the Phoenix Mesa Gateway Airport badging office.

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