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$21.5K

$45.7K

$63K

How much do wine program jobs pay per year?

As of Jun 6, 2026, the average yearly pay for wine program in the United States is $45,721.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $47,500.00 per year, depending on experience, location, and employer.

What is the difference between Wine Program vs Sommelier?

AspectWine ProgramSommelier
CredentialsKnowledge of wine selection, service, and program managementFormal certification (e.g., Court of Master Sommeliers), extensive wine knowledge
Work EnvironmentRestaurant, hotel, or hospitality setting overseeing wine offeringsLuxury restaurants, wine bars, or hotels, often directly serving guests
Employer & Industry UsageUsed by establishments to develop wine lists and programsUsed by restaurants to provide expert wine service and recommendations

The main difference is that a Wine Program involves managing and developing a restaurant or hotel's entire wine offerings, while a Sommelier focuses on wine service, guest interaction, and expert recommendations. Both roles require wine knowledge, but the Sommelier typically has formal certifications and direct guest engagement, whereas the Wine Program role is broader, encompassing program development and management.

What is a wine program in a restaurant or hospitality setting?

A wine program refers to the curated selection, management, and service of wines within a restaurant, hotel, or other hospitality business. It encompasses the creation of a wine list that complements the menu, sourcing and purchasing wines, staff training, storage management, and ensuring proper wine service for guests. A well-developed wine program enhances the dining experience, increases revenue through wine sales, and often involves input from sommeliers or wine directors. The size and complexity of a wine program can vary greatly depending on the type and scale of the establishment.

What are the key skills and qualifications needed to thrive as a Wine Program Manager, and why are they important?

To thrive as a Wine Program Manager, you need deep knowledge of wine varietals, regions, and food pairings, often supported by certifications like WSET or Court of Master Sommeliers. Familiarity with inventory management systems, point-of-sale software, and wine list design tools is crucial. Strong interpersonal skills, attention to detail, and customer service excellence help create memorable guest experiences and foster vendor relationships. These competencies ensure the wine program drives profitability, enhances the dining experience, and maintains a competitive edge.

What are some common challenges faced when managing a wine program, and how can they be addressed?

Managing a wine program often involves balancing inventory control, staying current with industry trends, and ensuring staff are knowledgeable about the offerings. One common challenge is maintaining a diverse and appealing selection while minimizing waste from unsold bottles. This can be addressed through regular inventory audits, close relationships with suppliers, and ongoing staff training to boost sales and customer engagement. Additionally, collaboration with the culinary team is essential to create thoughtful pairings that enhance the dining experience.
More about Wine Program jobs
What job categories do people searching Wine Program jobs look for? The top searched job categories for Wine Program jobs are:
Wine Program jobs near you
Infographic showing various Wine Program job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 5% As Needed, 4% Full Time, 87% Part Time, 2% Temporary, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $45,721 per year, or $22 per hour.
Wine Consultant

Wine Consultant

PRP Wine International, Inc.

Indianapolis, IN • On-site

Part-time

Medical, Dental, Vision, Retirement

Posted 17 days ago

Job description

Job Summary
Join our seasoned, dynamic, and fun team of Wine Consultants! PRP Wine International shares our high-quality products from all over the world with private clients through in-home and virtual wine samplings and events.
We are looking to add a full-time member to our team. The ideal candidate should have a passion for wine and loves to meet new people while creating lasting relationships. Our wine consultants are expected to schedule three to five in-home wine samplings per week as well as attend meetings at our office and work weekly events. These events and wine samplings tend to be on evenings and weekends so if you enjoy a flexible and nontraditional work schedule, this may be a great fit for you!
Responsibilities and Duties
Attending weekly sales meeting
Using our computer system to enter orders and sample orders
Researching charities and events in the area that we can work with
Reporting weekly sales figures
Calling clients to confirm and book appointments
Keeping a database of clients to invite to events
Staying on top of industry news and trends
Requirements
How do you know if this is the right opportunity for you?
  • Do you want to work for a well-established, growing, and national organization?
  • Would you like to represent high-quality, unique products to stand behind and sell with 100% confidence?
  • Are you seeking a fun and exciting career?
  • Do you excel working in a performance-driven environment where you can exceed sales goals and be rewarded for your results?
  • Are you seeking a career-oriented culture where nearly 100% of sales management opportunities are filled internally?
  • Do you like flexibility and self-accountability?
  • Do you want to work within a recession-proof industry?
  • Do you want professional sales training and ongoing support to ensure your success?

What you need to do to succeed:
  • Interest/Knowledge of wine
  • Willingness to participate in community functions and events
  • Self-Starter
  • Organized
  • Coachable
  • Enjoy meeting and interacting with your clients
  • Comfortable calling existing and prospective clients to set wine tastings
  • Ability to build long-term relationships through personal interaction

Job Requirements:
  • Must be 21 years or older
  • Must have a college degree or equivalent experience
  • 1-2 years of B2B or B2C sales experience preferred
  • Must have reliable transportation

Compensation:
  • Uncapped commission
  • Lead Generating opportunities furnished
  • Car allowance
  • Bonuses
  • Contests and trips
  • Employee Discount on wine purchases
  • Health, Vision, and Dental Insurance
  • 401K program
  • Compensation for this position is commission based with bonuses, great perks, and a generous wine discount!

Company Overview
PRP Wine International is the pioneer of in-home wine samplings. We have been delivering the taste and feel of the vineyards to our client's doorsteps for over 30 years. Our goal is to entertain and educate our clients on the world of fine wines. We firmly believe in building close relationships with all of our clients by offering a personal service that other wine companies simply cannot match. The acronym in our name represents our three main suppliers Pieroth, Romanet, and Piccolomini.
PRP Wine International has been sharing fine wines exclusively with our clients through fun and educational wine tastings held in their homes and offices since 1972 in the USA. PRP's approach to creating the best in-home experience is based on "enjoyment without risk". PRP is dedicated to providing our exclusive wines at competitive prices while ensuring our customers are always happy with their selections.
The way we introduce our wines to our clients is through wine tastings in private and intimate environments where the wines being poured and the information shared is based 100% on the needs of the particular group or individual wine drinkers.
We have also implemented virtual tastings into our wine program! This new addition allows clients to choose their comfort level, whether it be in-home or virtual.
PRP Wine International is a market innovator of wine gifts for businesses through personalized labels and etched wine accessories. We are also involved in sharing our concept through Charity Fund Raisers and Networking events giving back to the communities that support us around the country.
Visit our Website for additional company information at www.prpwine.com

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