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Wine Educator Jobs (NOW HIRING)

The Wonderful Company

Senior Wine Educator

Napa, CA · On-site

$27 - $30/hr

The ideal candidate must have wine education, hospitality, and sales expertise and successfully foster engagement and brand loyalty to drive wine sales. This full-time role requires a flexible ...

Lewis Cellars

Senior Wine Educator

Napa, CA · On-site

The ideal candidate must have wine education, hospitality, and sales expertise and successfully foster engagement and brand loyalty to drive wine sales. This full-time role requires a flexible ...

Treasury Wine Estates

Wine Educator-DAOU

Paso Robles, CA · On-site

$17/hr

About the Role The Wine Educator is responsible for creating a memorable wine and customer service experience while promoting the sale of wines and wine club memberships. Additionally, this role is ...

The Wonderful Company

Senior Wine Educator

Napa, CA · On-site

$27 - $30/hr

The ideal candidate must have wine education, hospitality, and sales expertise and successfully foster engagement and brand loyalty to drive wine sales. This full-time role requires a flexible ...

Gallo

Lead Wine Educator

Saint Helena, CA · On-site

$29.23 - $39.42/hr

A Taste of What You'll Do As a Lead Wine Educator at Rombauer Vineyards, you'll help create memorable tasting room experiences by sharing in-depth knowledge of the wines, vineyards, brand, and winery ...

Gallo

Lead Wine Educator

Saint Helena, CA

$29.23 - $39.42/hr

A Taste of What You'll Do As a Lead Wine Educator at Rombauer Vineyards, you'll help create memorable tasting room experiences by sharing in-depth knowledge of the wines, vineyards, brand, and winery ...

E. & J. Gallo

Lead Wine Educator

Saint Helena, CA · On-site

$29.23 - $39.42/hr

A Taste of What You'll Do As a Lead Wine Educator at Rombauer Vineyards, you'll help create memorable tasting room experiences by sharing in-depth knowledge of the wines, vineyards, brand, and winery ...

TWE Global

Wine Educator-DAOU

Paso Robles, CA · On-site

$17/hr

About the Role The Wine Educator is responsible for creating a memorable wine and customer service experience while promoting the sale of wines and wine club memberships. Additionally, this role is ...

Winery Division

Wine Educator @ 13th Vineyard

Angwin, CA · On-site

$25/hr

The Tasting Room Wine Educator position focuses on presentation and sales of wine through daily tastings and tours. This is a multi-faceted position that requires initiative, vision, a high energy ...

Top Shelf Collective Inc

Wine Taster

Jackson, WY · On-site

$50/hr

Spend your Saturday afternoons sharing a handpicked lineup of wines with locals and visitors alike--think good vibes, great conversation, and a little wine education along the way. You'll be pouring ...

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Wine Educator information

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How much do wine educator jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for wine educator in the United States is $22.42, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $24.52 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a wine educator, and why are they important?

To thrive as a Wine Educator, you need in-depth knowledge of viticulture, wine tasting, and wine regions, often supported by certifications like WSET or Court of Master Sommeliers. Familiarity with wine inventory systems, POS software, and audiovisual tools for presentations is typically required. Exceptional communication, public speaking, and customer engagement skills help you connect with diverse audiences and create memorable learning experiences. These competencies are crucial for effectively educating guests, promoting wine brands, and fostering customer loyalty in hospitality or retail environments.

What does a wine educator do?

A Wine Educator is a professional who teaches individuals or groups about wine, including its history, production methods, tasting techniques, and food pairings. They often work in wineries, restaurants, wine shops, or educational institutions, and may lead tastings, classes, or tours. Their role is to make wine approachable and accessible, helping both beginners and enthusiasts deepen their appreciation and understanding of wine. Additionally, they may assist with staff training or develop educational materials for various audiences.

What is the difference between Wine Educator vs Sommelier?

AspectWine EducatorSommelier
CertificationsWSET, Court of Master Sommeliers (CMS) Level 1 or 2WSET, CMS Level 1 or 2, often higher levels
Work EnvironmentEducational settings, wine events, tasting roomsUpscale restaurants, hotels, wine bars
Primary FocusTeaching wine knowledge, conducting tastingsWine service, pairing, customer recommendations
Employer & Industry UsageWine education companies, wineries, retailHospitality industry, fine dining

While both Wine Educators and Sommeliers require similar certifications and work in wine-related environments, Wine Educators focus on teaching and conducting tastings, whereas Sommeliers specialize in wine service and pairing in restaurants. The roles often overlap but serve different primary functions within the wine industry.

What are some common challenges wine educators face when engaging with diverse audiences?

Wine Educators often encounter audiences with varying levels of wine knowledge, from complete beginners to enthusiasts. Tailoring presentations to suit different experience levels while maintaining engagement can be challenging. Additionally, balancing technical information with storytelling and ensuring a welcoming, inclusive environment for all participants is key. Strong communication skills and adaptability are essential for overcoming these challenges and creating memorable learning experiences.
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Wine Educator jobs near you
Infographic showing various Wine Educator job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $46,628 per year, or $22.4 per hour.

Senior Wine Educator

The Wonderful Company

Napa, CA • On-site

$27 - $30/hr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 26 days ago

The Wonderful Company rating

6.5

Company rating: 6.5 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

285th of 435 rated food and drinks producers

Job description

Company Description
Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries - JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards - under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.
A new era of luxury hospitality is in Napa. Lewis Cellars is building on its legacy, now with a reimagined estate and a world-class culinary program led by our MICHELIN-Starred Executive Chef. This is more than just a new tasting room-it's an opportunity to shape something extraordinary at a destination where handcrafted wines meet exceptional service.
Under the direction of the Assistant Tasting Room Manager, the Senior Wine Educator will serve as a key ambassador for our brand, delivering exceptional wine education experiences to customers, staff, and industry professionals. The ideal candidate must have wine education, hospitality, and sales expertise and successfully foster engagement and brand loyalty to drive wine sales.
This full-time role requires a flexible schedule, including weekends and holidays, and the ability to work evening shifts as needed.
Job Description
Guest Experience & Wine Education
  • Deliver engaging, educational, and memorable guest experiences that deepen appreciation for the winery's wines, philosophy, and estate history.
  • Lead immersive private tours and wine tasting experiences.
  • Develop and present informative and interactive wine education sessions tailored to diverse audiences.
  • Provide personalized wine recommendations based on guest preferences to enhance the experience and connection to the brand.

Team Leadership & Staff Development
  • Serve as a key extension of the management team, providing leadership, expertise, and support in daily tasting room operations.
  • Design and implement internal training programs to enhance staff product knowledge, service quality, and wine sales acumen.
  • Mentor junior team members and foster a culture of continuous learning and excellence.
  • Support the tasting room team and hospitality managers as needed.

Brand Representation & Relationship Management
  • Represent the winery at trade shows, industry events, and customer engagement programs.
  • Cultivate strong relationships with wine club members, guests, and industry partners to enhance brand visibility.
  • Drive wine sales through education-focused presentations that communicate the value, heritage, and craftsmanship of each product.

Qualifications
  • 3+ years of proven experience in wine education, hospitality, or a related role within the wine industry
  • Experience in luxury hospitality or high-end wine brands
  • Advanced certification from a recognized wine education institution (e.g., WSET Level 3 or Diploma, CMS Certified Sommelier, or similar)
  • Strong public speaking and presentation skills with the ability to adapt to various audience types
  • In-depth knowledge of wine production, viticulture, varietals, and food pairings
  • Excellent interpersonal, communication, and organizational skills
  • Ability to work evenings, weekends, and travel as required for events and educational programs
  • A passion for wine, hospitality, and creating exceptional guest experiences
  • Familiarity with digital education tools, content creation platforms, or social media marketing for wine education
  • Ability to stand for extended periods and lift up to 50 pounds
  • Comfort working in varying environments, including vineyards, cellars, and event spaces
  • RBS Certification required

Pay Range: $27.00 - $30.00 an hour, and will be included in the tip pool. Final compensation will be dependent upon skills and experience.
Additional Information
  • Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
    • 24/7 online physician consultations
    • virtual mental health resources
    • life coaching
    • engaging employee community groups
    • cash rewards for healthy habits and fitness reimbursements
    • library of on-demand fitness videos
  • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
  • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
  • Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
  • Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
  • Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
  • Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

As part of The Wonderful Wines portfolio-alongside JUSTIN Vineyards & Winery and Landmark Vineyards-Lewis Cellars is a luxury Napa Valley winery specializing in bold, opulent reds and seductive Chardonnays. The winery emphasizes the importance of the journey from grape to glass, crafting world-class wines that are unmistakably Lewis. Offering more than 30 years of excellence, Lewis Cellars captures the attention of in-the-know wine connoisseurs, having been named Wine Spectator's Wine of the Year in 2016 for its Cabernet Sauvignon. Discover Lewis at its new Napa Valley estate, opening soon in the historic Stags Leap District on the Silverado Trail, offering sweeping views and a singular, lavish tasting experience. Lewis wines can also be found at LewisCellars.com or through select retailers, fine wine shops, and restaurants. Lewis Insiders are the first to receive access and updates about the latest releases and estate events. To learn more or become an Insider, visit LewisCellars.com, LewisInsiders.com or explore our Corporate Social Responsibility work at csr.wonderful.com/.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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