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Wine Educator Jobs (NOW HIRING)

Boardwalk IG Management LLC

Wine Educator

Yountville, CA · On-site

$25 - $30/hr

WINE EDUCATOR Yountville, CA Laying in the heart of Napa Valley, The Estate Yountville features two magnificent hotels that embody the perfect getaway and retreat. Surrounded by vineyards, Michelin ...

Treasury Wine Estates

Wine Educator-DAOU

Paso Robles, CA · On-site

$17/hr

About the Role The Wine Educator is responsible for creating a memorable wine and customer service experience while promoting the sale of wines and wine club memberships. Additionally, this role is ...

Hess Wine Company

Senior Wine Educator

Napa, CA · On-site

$25 - $30/hr

Stay current on industry trends, competitive wineries, luxury hospitality, and wine education. Support the overall operation of the Visitor Center, including merchandising, inventory support ...

First Batch

Wine Educator

Washington, DC · On-site

$20/hr

Wine Educator - District Winery District Winery is a people-first organization. We are a boutique urban winery that prides ourselves in providing high touch hospitality experiences both for our ...

TWE Global

Wine Educator-DAOU

Paso Robles, CA · On-site

$17/hr

About the Role The Wine Educator is responsible for creating a memorable wine and customer service experience while promoting the sale of wines and wine club memberships. Additionally, this role is ...

Hess Persson Estates

Senior Wine Educator

Napa, CA · On-site

$25 - $30/hr

... wine education. • Support the overall operation of the Visitor Center, including merchandising, inventory support, presentation standards, and other hospitality responsibilities. QUALIFICATIONS The ...

Winery Division

Wine Educator @ 13th Vineyard

Angwin, CA · On-site

$25/hr

The Tasting Room Wine Educator position focuses on presentation and sales of wine through daily tastings and tours. This is a multi-faceted position that requires initiative, vision, a high energy ...

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Wine Educator information

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How much do wine educator jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for wine educator in the United States is $22.42, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $24.52 per hour, depending on experience, location, and employer.

What does a wine educator do?

A Wine Educator is a professional who teaches individuals or groups about wine, including its history, production methods, tasting techniques, and food pairings. They often work in wineries, restaurants, wine shops, or educational institutions, and may lead tastings, classes, or tours. Their role is to make wine approachable and accessible, helping both beginners and enthusiasts deepen their appreciation and understanding of wine. Additionally, they may assist with staff training or develop educational materials for various audiences.

What are some common challenges wine educators face when engaging with diverse audiences?

Wine Educators often encounter audiences with varying levels of wine knowledge, from complete beginners to enthusiasts. Tailoring presentations to suit different experience levels while maintaining engagement can be challenging. Additionally, balancing technical information with storytelling and ensuring a welcoming, inclusive environment for all participants is key. Strong communication skills and adaptability are essential for overcoming these challenges and creating memorable learning experiences.

What are the key skills and qualifications needed to thrive as a wine educator, and why are they important?

To thrive as a Wine Educator, you need in-depth knowledge of viticulture, wine tasting, and wine regions, often supported by certifications like WSET or Court of Master Sommeliers. Familiarity with wine inventory systems, POS software, and audiovisual tools for presentations is typically required. Exceptional communication, public speaking, and customer engagement skills help you connect with diverse audiences and create memorable learning experiences. These competencies are crucial for effectively educating guests, promoting wine brands, and fostering customer loyalty in hospitality or retail environments.

What is the difference between Wine Educator vs Sommelier?

AspectWine EducatorSommelier
CertificationsWSET, Court of Master Sommeliers (CMS) Level 1 or 2WSET, CMS Level 1 or 2, often higher levels
Work EnvironmentEducational settings, wine events, tasting roomsUpscale restaurants, hotels, wine bars
Primary FocusTeaching wine knowledge, conducting tastingsWine service, pairing, customer recommendations
Employer & Industry UsageWine education companies, wineries, retailHospitality industry, fine dining

While both Wine Educators and Sommeliers require similar certifications and work in wine-related environments, Wine Educators focus on teaching and conducting tastings, whereas Sommeliers specialize in wine service and pairing in restaurants. The roles often overlap but serve different primary functions within the wine industry.

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Wine Educator jobs near you
Infographic showing various Wine Educator job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 17% Part Time, 1% Temporary, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $46,628 per year, or $22.4 per hour.

Wine Educator

Hotel Villagio & Vintage House

Yountville, CA • On-site

Other

Posted 2 days ago

New

Job description

Wine Educator

Laying in the heart of Napa Valley, The Estate Yountville features two magnificent hotels that embody the perfect getaway and retreat. Surrounded by vineyards, Michelin-star restaurants and exquisite views in Yountville, our 22-acre haven sits among one the most coveted viticulture regions in the world. We invite our guests to immerse themselves in a redesigned Wine Country experience in a delightfully vino-cultured manner: two luxury hotels with decidedly different personalities the vibrant Hotel Villagio and its sophisticated counterpart, Vintage House, a chic and tranquil sanctuary. A combined room-count of nearly 200 rooms and suites allows us to create a memorable experience for any occasion!

We are seeking a passionate and knowledgeable Wine Educator to deliver exceptional wine education experiences to our guests. The Wine Educator is a key ambassador of The Estate Yountville, creating memorable wine experiences that build relationships, drive direct-to-consumer sales, and grow wine club membership. The ideal candidate is polished, engaging, sales-minded, and passionate about wine and luxury hospitality.

Essential Job Responsibilities
  • Convert qualified guests into wine club members and achieve individual sales goals.
  • Build relationships that generate repeat purchases, referrals, and long-term loyalty.
  • Conduct personalized follow-up, outbound outreach, release campaigns, and retention efforts.
  • Contribute directly to estate revenue and sustained membership growth.
Guest Experience & Wine Education
  • Host private tastings with warmth, confidence, and professionalism.
  • Deliver personalized service and share The Estate Yountville story through engaging wine education.
  • Coordinate with culinary and events teams on elevated food-and-wine experiences.
  • Maintain tasting spaces, materials, inventory, and presentation to luxury standards.
Operations
  • Execute opening, closing, reservations, guest communications, and daily tasting-room procedures.
  • Support inventory control, member events, and cross-department coordination.
  • Maintain exceptional organization, accuracy, and attention to detail.

Required qualifications:

  • Wine, luxury hospitality, fine-dining, or related experience preferred.
  • Strong communication, presentation, sales, and relationship-building skills.
  • Polished professional presence and confidence presenting membership opportunities.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • POS and CRM experience preferred; weekend, holiday, and occasional evening availability required.

Estate Yountville offers an attractive compensation and benefits package and the opportunity to be part of a dynamic team.

Apply