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Wine Manager Jobs in Santa Rosa, CA (NOW HIRING)

Cline

Wine Club Program Manager

Sonoma, CA · On-site

Wine Club Program Manager SUMMARY In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine ...

Cline

Wine Club Program Manager

Sonoma, CA

Wine Club Program Manager SUMMARY In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine ...

RH

Wine Specialist

Yountville, CA · On-site

$19 - $22/hr

RH is seeking an experienced Wine Specialist to provide elevated hospitality to our guests and ... Ability to multitask, prioritize and manage multiple projects, workload and business partners in a ...

RH

Wine Specialist

Yountville, CA · On-site

RH is seeking an experienced Wine Specialist to provide elevated hospitality to our guests and ... Ability to multitask, prioritize and manage multiple projects, workload and business partners in a ...

Restoration Hardware

Wine Specialist

Yountville, CA

RH is seeking an experienced Wine Specialist to provide elevated hospitality to our guests and ... Ability to multitask, prioritize and manage multiple projects, workload and business partners in a ...

Dry Farm Wines

Custom Wine Concierge

Napa, CA · Remote

Every wine meets a set of strict criteria, including organic farming practices, lower alcohol ... We like coaching, not managing. We view business like a team sport. We choose to play because we ...

UOVO Wine

Warehouse Manager, UOVO Wine Napa

Napa, CA · On-site

$75K/yr

UOVO Wine Warehouse Manager, Napa Position Summary: The Warehouse Manager is responsible for leading all aspects of the local UOVO Wine location's continuous growth, including: the maintenance and ...

Dry Farm Wines

Custom Wine Concierge

Napa, CA

Every wine meets a set of strict criteria, including organic farming practices, lower alcohol ... We like coaching, not managing. We view business like a team sport. We choose to play because we ...

Uovo Wine

Warehouse Manager, UOVO Wine Napa

Napa, CA · On-site

$75K - $85K/yr

UOVO Wine Warehouse Manager, Napa Position Summary: The Warehouse Manager is responsible for leading all aspects of the local UOVO Wine location's continuous growth, including: the maintenance and ...

Uovo Wine

Warehouse Manager, UOVO Wine Napa

Napa, CA · On-site

UOVO Wine Warehouse Manager, Napa Position Summary: The Warehouse Manager is responsible for leading all aspects of the local UOVO Wine location's continuous growth, including: the maintenance and ...

UOVO Wine

Warehouse Manager, UOVO Wine Napa

Napa, CA · On-site

The Warehouse Manager is responsible for leading all aspects of the local UOVO Wine locations continuous growth, including: the maintenance and security of the facility, equipment and property ...

Last Bottle Wines

Junior Wine Buyer

Napa, CA · On-site

$26 - $31/hr

Junior Wine Buyer Last Bottle Inc. (First Bottle, Last Bottle, Last Bubbles, Invino, Wine Scout ... Efficient management of tasting calendars * Accurate logging of incoming samples and proactive ...

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Wine Manager information

See Santa Rosa, CA salary details

$28.4K

$69.5K

$119.2K

How much do wine manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for wine manager in Santa Rosa, CA is $69,530.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $85,300.00 per year, depending on experience, location, and employer.

What is a wine manager?

A wine manager usually works in the hospitality industry. In this career, your duties include acquiring wine and spirits to serve in a wine bar, winery, restaurant, hotel, or another venue. You are responsible for managing the wine stock and overseeing wine service to the customer. Wine marketing managers, on the other hand, work on the sales side of the industry. In this position, your responsibilities include introducing your employer’s product to a potential buyer and, sometimes, consulting on items such as label and bottle design.

What is the difference between Wine Manager vs Sommelier?

AspectWine ManagerSommelier
CertificationsWSET, CMS, Court of Master Sommeliers certificationsWSET, CMS, Court of Master Sommeliers certifications
Work EnvironmentHotels, restaurants, wine retail, distributionUpscale restaurants, wine bars, hotels
Primary FocusManaging wine inventory, staff training, purchasingWine service, customer education, wine pairing
Employer & Industry UsageHospitality, retail, distribution sectorsFine dining, hospitality, wine service

While both roles require wine knowledge and certifications like WSET or CMS, a Wine Manager primarily oversees wine inventory, staff training, and purchasing in hospitality or retail settings. A Sommelier focuses on wine service, customer education, and pairing in fine dining environments. The roles often overlap but differ in daily responsibilities and focus areas.

What skills and qualifications are needed to thrive as a wine manager?

To thrive as a Wine Manager, you need in-depth knowledge of wines, inventory management, and purchasing, often supported by certifications like WSET or Court of Master Sommeliers. Familiarity with point-of-sale (POS) systems, inventory tracking software, and supplier ordering platforms is typically required. Excellent customer service, communication, and leadership skills help you build rapport with clients and lead staff effectively. These skills ensure optimal wine selection, efficient operations, and an exceptional guest experience, directly impacting business success.

What does a wine manager do?

A wine manager oversees the selection, purchasing, and inventory of wines in a retail store, restaurant, or winery. They often organize wine tastings, maintain relationships with suppliers, and ensure proper storage and presentation of wine collections. Strong knowledge of wine varieties, tasting skills, and inventory management are essential for this role.

How does a wine manager typically collaborate with chefs and event staff to curate wine selections?

A Wine Manager works closely with chefs to design wine lists that complement the restaurant's cuisine and enhance the overall dining experience. They often participate in menu tastings to ensure the wine pairings are harmonious and may train the waitstaff on how to present and serve selected wines. For special events or private functions, the Wine Manager collaborates with event coordinators to create customized wine offerings, taking into account guest preferences and event themes. This teamwork ensures a cohesive and memorable experience for guests while supporting the restaurant's brand and profitability.
More about Wine Manager jobs
What are the most commonly searched types of Wine jobs in Santa Rosa, CA? The most popular types of Wine jobs in Santa Rosa, CA are:
What are popular job titles related to Wine Manager jobs in Santa Rosa, CA? For Wine Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Wine Manager jobs in Santa Rosa, CA look for? The top searched job categories for Wine Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Wine Manager jobs? Cities near Santa Rosa, CA with the most Wine Manager job openings:
Wine Manager jobs near you
Infographic showing various Wine Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 100% In-person job distribution, with an average salary of $69,530 per year, or $33.4 per hour.

Wine Club Program Manager

Cline

Sonoma, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

Wine Club Program Manager
SUMMARY
In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine club programs at Cline Family Cellars and Jacuzzi Family Vineyards.  This role leads a dedicated team of two team members and is responsible for driving membership growth, retention, innovation, and operational excellence while delivering exceptional member experiences across both brands.  Through strategic planning, competitive benchmarking, and continuous program innovation, this position identifies opportunities to strengthen market position, enhance member loyalty, improve operational efficiency, and maximize revenue.
The Wine Club Program Manager leads the development, execution, and continuous improvement of all aspects of the wine club program, including membership acquisition and retention strategies, fulfillment, communications, events, reporting, customer service, and program analytics.  Working collaboratively with Hospitality, Marketing Events, Operations, Shipping, and Finance, this position ensures the wine club programs support company objectives while fostering long-term member loyalty and maximizing revenue.
Through data driven decision making, cross functional collaboration, and ongoing evaluation of key performance metrics, the Wine Club Program Manager identifies, opportunities to enhance the member experience, improve operating efficiencies, and strengthen the long-term success of both wine club programs.  In collaboration with the Tasting Room Managers, this role also develops and supports hospitality team training to ensure staff are knowledgeable about wine club benefits, confidently promote membership, and consistently deliver exceptional guest experiences.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Leadership and Program Strategy
  • Provide strategic leadership and daily oversight of the wine club programs for both Cline Family Cellars and Jacuzzi Family Vineyards.
  • Assist the DTC Director in developing and managing the wine club budget, including forecasting revenue, monitoring expenses, and evaluating the financial performance of promotions, events, and member programs.
  • Partner with DTC Director to establish annual goals, key performance indicators, and long-term growth strategies for membership acquisition, retention, revenue, and profitability.
  • Continuously evaluate club performance, benchmark against industry competitors and best practices, and identify opportunities to improve the member experience, operational efficiencies, financial performance, and overall program competitiveness.
  • Research, develop, and implement innovative wine club initiatives, member benefits, promotions, and loyalty strategies that create a competitive advantage, strengthen brand differentiation, and drive member acquisition, engagement, and retention.
  • Develop and implement innovative club offerings, member benefits, promotions, and loyalty initiatives that support both brands, enhance the member experience, and create a competitive advantage in the direct-to-consumer marketplace.
  • Lead and develop the Wine Club team, including the direct supervision of two team members by providing coaching, training, mentorship, and performance feedback.
  • Partner with Tasting Room Managers to train hospitality staff on club benefits, sales techniques, member engagement, and service standards.
  • Collaborate with the DTC Director and Tasting Room Managers to develop and administer team incentive programs that support membership growth and retention.
  • Partner with the DTC Director and events Director to create engaging club-exclusive events and experiences.
  • Maintain comprehensive understanding of DTC systems, reporting tools, and industry best practices to identify opportunities for continuous improvement. Perform additional duties as assigned.
  • Travel regularly between Cline Family Cellars, Jacuzzi Family Vineyards, and off-site events to support operations, member experiences, and cross-functional collaboration.
Member Experience & Hospitality Management
  • Champion an exceptional member experience across every touchpoint – from initial enrollment through long-term membership.
  • Maintain expert knowledge of wines, club benefits, promotions, and hospitality offerings.
  • Build strong relationships with members while delivering personalized service and creating memorable experiences.
  • Resolve member concerns promptly and professionally, including shipping issues, damaged products, billing concerns, and service recovery situations.
  • Assist Tasting Room Managers in supporting club hospitality operations as business needs require.
  • Ensure Club Lounge spaces are well maintained, welcoming, and appropriately stocked.
Club Operations Oversight
  • Oversee all operational aspects of the wine club program, including quarterly club creation, fulfillment, shipping, pickup programs, and special orders.
  • Maintain accurate customer records and ensure data integrity within Commerce7 and other DTC systems.
  • Manage shipment exceptions, returned packages, address corrections, credit card updates, and member account maintenance.
  • Coordinate inventory allocations with Hospitality and Operations to ensure successful club fulfillment.
  • Process website, phone, and custom club orders as needed.
  • Develop and maintain regular reporting dashboards that measure club performance, including membership growth, retention, renewal rates, shipment success, revenue, average order value, event participation, and member engagement.  Present findings and recommendation to the DTC Director to support strategic decision-making.
  • Maintain wine label registrations and compliance documentation as needed.
  • Continuously evaluate workflows and implement process improvements that increase efficiency and service quality.
Marketing & Member Communications
  • Partner with the Marketing team to develop engaging member communications that are timely, on-brand, and aligned with company objectives.
  • Oversee club newsletters, shipment announcements, promotional campaigns, event communications, and automated member messaging.
  • Develop initiatives that increase member engagement, referrals, retention, and lifetime value.
  • Monitor campaign performance and recommend adjustments based on data and member feedback.
Events
  • Collaborate with Hospitality and Events teams to develop and execute exceptional wine club events for both winery brands.
  • Support pickup parties, member-exclusive events, virtual tastings, educational experiences, and other loyalty-building initiatives.
  • Evaluate event success through attendance, member satisfaction, revenue, generation, and overall engagement.

QUALIFICATIONS:
Experience, Knowledge, and Skills
  • Bachelor’s degree in Business, Marketing, Hospitality, Wine Business, or related field, or equivalent combination of education and experience.
  • Minimum of 3-5 years of wine club, DTC, hospitality, or customer loyalty program management experience.
  • Demonstrated leadership experience with ability to coach, mentor, and develop team members.
  • Strong understanding of wine club operations, membership retention strategies, customer lifecycle management, and hospitality.
  • Excellent communication, interpersonal, organizational, and problem-solving skills.
  • Strong analytical skills with the ability to interpret data and make informed business recommendations.
  • Advanced proficiency with Microsoft Office, particularly Excel.
  • Experience with Commerce7, ShipCompliant, UPS Quantum View, NAV and other DTC systems is preferred.
  • Marketing experience, including direct-to-consumer communications and promotional campaigns, is preferred.
  • Valid California driver’s license with clean driving record and the ability to maintain insurability under the company’s automobile insurance company
  • Ability to travel between winery locations and attend off-stie meetings or events as business needs require.

Physical Demands
  • Frequently sitting, standing, and walking over both level and uneven surfaces.
  • Occasional bending, twisting, kneeling, couching, crawling, and climbing.
  • Frequent use of computer, keyboard, and mouse.
  • Ability to occasionally reach above shoulder level.
  • Ability to lift and carry up to 50 pounds and occasionally push or pull up to 50 pounds.
  • Ability to occasionally move items exceeding 50 pounds with assistance.

BENEFITS & PERKS:
  • Medical, Dental, Vision
  • Life Insurance
  • FSA (Flexible Spending Accounts)
  • 401k Matching
  • PTO (Paid-Time-Off)
  • Paid holidays
  • Employee Company Discounts

PAY RANGE: $70,000 - $80,000 (Depending on Experience)
*Please note that actual pay may vary within the range based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
NOTICE TO THIRD PARTY AGENCIES
Please note: We are not accepting unsolicited phone calls, emails, or resumes from recruiters or employment agencies.

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