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General Manager Wine Jobs in Santa Rosa, CA (NOW HIRING)

General Manager

Rutherford, CA · On-site

$300K - $325K/yr

... du Soleil features wine country's most luxurious accommodations, spectacular valley views, a ... The General Manager will be responsible for leading a team to drive extraordinary performance in ...

... du Soleil features wine country's most luxurious accommodations, spectacular valley views, a ... The General Manager will be responsible for leading a team to drive extraordinary performance in ...

... du Soleil features wine country's most luxurious accommodations, spectacular valley views, a ... The General Manager will be responsible for leading a team to drive extraordinary performance in ...

Wine Educator

Yountville, CA · On-site

$25 - $30/hr

POS and CRM experience preferred; weekend, holiday, and occasional evening availability required ... The above is intended to describe the general content of and requirements for the performance of ...

Solbar General Manager

Calistoga, CA · On-site

$110K - $120K/yr

This vibrant, design-forward retreat offers a fresh take on wine country luxury with spacious ... Manage and inspire a talented team of culinary and service professionals. * Manages FOH schedule ...

This vibrant, design-forward retreat offers a fresh take on wine country luxury with spacious ... Manage and inspire a talented team of culinary and service professionals. * Manages FOH schedule ...

This vibrant, design-forward retreat offers a fresh take on wine country luxury with spacious ... Manage and inspire a talented team of culinary and service professionals. * Manages FOH schedule ...

Cellar Technician I

Santa Rosa, CA · On-site

$20 - $25/hr

This position is under the general direction of the Cellar Manager, Winemaker, and Cellar Foreperson. ESSENTIAL FUNCTIONS/DUTIES: * Following and observing all safe cellar practices. * Perform ...

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General Manager Wine information

See Santa Rosa, CA salary details

$32.8K

$71.1K

$120.3K

How much do general manager wine jobs pay per year?

As of Sep 2, 2026, the average yearly pay for general manager wine in Santa Rosa, CA is $71,095.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,100.00 and $80,900.00 per year, depending on experience, location, and employer.

What does a general manager in the wine industry do?

A General Manager in the wine industry oversees the overall operations of a winery, wine distribution company, or wine retail business. They are responsible for managing staff, developing business strategies, budgeting, and ensuring regulatory compliance. Additionally, General Managers work to improve sales, maintain quality control, and build relationships with suppliers, distributors, and customers. Their role is crucial in driving the success and reputation of the wine business.

What are the main challenges a general manager in the wine industry typically faces when overseeing daily operations?

As a General Manager in the wine industry, you can expect to balance multiple responsibilities such as managing staff, ensuring high-quality customer experiences, and maintaining inventory. One common challenge is forecasting demand and managing stock levels to reduce waste while meeting sales targets. Additionally, you will need to stay updated on industry trends and local regulations while fostering positive relationships with suppliers and distributors. Collaboration with marketing, sales, and hospitality teams is essential to create cohesive strategies that drive business growth.

What are the key skills and qualifications needed to thrive as a general manager in the wine industry, and why are they important?

To thrive as a General Manager in the wine industry, you need expertise in business operations, sales strategy, and a solid understanding of viticulture and wine products, often supported by a degree in business or hospitality and relevant industry experience. Familiarity with inventory management systems, point-of-sale (POS) platforms, and wine certification programs such as WSET or Court of Master Sommeliers is highly valuable. Exceptional leadership, communication, and customer service skills distinguish top performers in this role. These abilities ensure efficient operations, strong team performance, and an outstanding customer experience essential for business growth.

What is the difference between General Manager Wine vs Restaurant Manager?

AspectGeneral Manager WineRestaurant Manager
CredentialsBusiness management, hospitality, or wine industry certificationsHospitality management, customer service, and food service certifications
Work EnvironmentWine estates, wineries, or wine retail storesRestaurants, cafes, or food service establishments
Industry UsagePrimarily in wine-related businessesIn the broader food and beverage industry
ResponsibilitiesOverseeing wine production, sales, and winery operationsManaging restaurant staff, customer experience, and daily operations

The main difference between a General Manager Wine and a Restaurant Manager lies in their focus areas. The General Manager Wine oversees winery operations, wine sales, and production, often within wine estates or retail settings. In contrast, the Restaurant Manager concentrates on daily restaurant operations, staff management, and customer service. Both roles require hospitality skills, but their industry focus and responsibilities differ significantly.

What are popular job titles related to General Manager Wine jobs in Santa Rosa, CA?

For General Manager Wine jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching General Manager Wine jobs in Santa Rosa, CA look for?

The top searched job categories for General Manager Wine jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for General Manager Wine jobs?

Cities near Santa Rosa, CA with the most General Manager Wine job openings:

Infographic showing various General Manager Wine job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 66% Full Time, 28% Part Time, and 6% Temporary. Highlights an 100% In-person job distribution, with an average salary of $71,095 per year, or $34.2 per hour.

Wine Club Administrator - Francis Ford Coppola Winery

Delicato Family Wines

Geyserville, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 26 days ago


Job description

Work LocationGeyserville

Position Purpose

Join our DTC membership team at the iconic Francis Ford Coppola Winery as our next Wine Club Administrator! Under minimal supervision, the Wine Club Administrator is responsible for preparing and processing Wine Club shipments including account maintenance, managing custom shipments, Wine Club newsletter, all communications to members and protecting the integrity of all customer information. With direction from the Consumer Direct Sales Manager, the Wine Club Administrator oversees all shipping operations for the winery. This position works with Consumer Direct Sales Manager on webstore updates, member outreach and communications. 

Essential Duties
  • Manages Wine Club sales activities including preparing clubs for quarterly shipments, creating and sending email blasts to members about each shipment. 
  • Responds to member replies received from the club email within the allotted time and makes changes as requested including credit card updates, custom shipment requests, additional wine purchases, change of addresses, cancellations, club holds, etc.
  • Creates sales orders in system and manually adjusts custom orders. Ensures all pricing is correct and charges consumer credit cards to generate transactions. Determines shipping methods and oversees the assembly of club orders quarterly.  Monitors shipments and determines actions to be taken for returns.
  • Interacts with customers to update and maintain correct consumer records including addresses, credit cards and special requests. Resolves any issues with club members and provides exceptional customer service.. Sells wines to club members and corporate accounts throughout the year. Assists club members on wine selections and maintains documentation of all customer interactions.
  • Ensures all outgoing orders are being processed and shipped in a timely manner. Interacts with shipping vendors to improve or enhance services. Utilizes system to monitor shipments and interacts with Business Services on any shipping compliance
  • Assists in the development of Consumer Direct promotions and monitors online orders. Works with Consumer Direct Manager to generate sales and achieve Consumer Direct sales goals. Runs reports and checks all sales orders through the system to ascertain all orders have processed. Corrects pending, and incomplete orders and reprocesses.
  • Participates in the planning, preparation and execution of all Wine Club events including pickup parties, dinners, lunches, etc.
  • Enters all new wine club member into wine club database, checks accuracy of data, updates information as needed and ensure wine club members are meeting wine club requirements and reaches to resolve any exceptions to memberships.
  • Puts processes in place to ensure integrity, privacy, and security of all personal relevant data.
  • Develops inserts for wine club shipments (ie. tasting notes, recipes, newsletters, gifts).
  • Assists in the Tasting Room as needed.
  • Represents winery at outside events as assigned.

Supplemental Administrative Support (as needed, Manteca only)

  • Provides general phone coverage as needed, including answering guest inquiries, screening calls, and routing them to appropriate departments
  • Assists with scheduling internal meeting room calendars on an as-needed basis
  • Opens, dates, and distributes incoming mail; ensures sensitive mail and checks are stored securely

*Other duties may be assigned

Non-Essential Duties

*Other duties may be assigned

Minimum Requirements

Education and Experience

  • Highschool diploma or GED equivalent 
  • Associate degree preferred
  • 3+ years wine club experience required
  • Must be 21 years of age in order to serve and taste wine

Knowledge, Skills, and Abilities

  • Must be available to work occasional evenings and weekends
  • Ability to provide exceptional customer service to wine club members and tasting room guests
  • Possesses strong interpersonal skills to build rapport and inspire trust
  • Experience being an effective communicator, both verbal and written, with a diverse client group
  • Solution-oriented and resourceful to ensure a high quality club member experience
  • Deals with conflict and stressful situations in a professional manner
  • Basic knowledge of wines and wine production required
  • Business math skills, strong computer proficiency and data entry experience required
  • Professional appearance and demeanor
  • Intermediate skills in wine club and tasting room software;  Microsoft Office, including Word & Excel, ShipCompliant, RMS, Vinsuite and Ewinery

Certificates and Licenses

  • N/A
Working Conditions
  • General office environment
  • Occasionally may be required to lift and carry cases of wine
  • May need to determine color, taste and smell of wine using eyes, tongue, and nose
     
Work Standards
  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures
Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

California Pay Transparency Disclaimer: This is a Non-Exempt position. The pay range for this position is $23.35 to $36.55. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.

Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Delicato Family Wines is an Equal Opportunity Employer.

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