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Wine Ambassador Jobs (NOW HIRING)

SeaWorld

Wine Ambassador

Busch, AR

What you ger to do as a Part-Time Wine Ambassador at Busch Gardens Williamsburg The Wine Ambassador is responsible for educating guests and promoting wine to guests by conducting professional wine ...

Wente Vineyards

Wine Sales Ambassador

Livermore, CA · On-site

$18/hr

The Wine Sales Ambassador (WSA) will be responsible for direct-to-consumer (DTC) sales and wine club acquisition. This position is ideal for anyone who enjoys creating exceptional and approachable ...

Wente Family Estates

Wine Sales Ambassador

Livermore, CA · On-site

$16.85 - $25.27/hr

The Wine Sales Ambassador (WSA) will be responsible for direct-to-consumer (DTC) sales and wine club acquisition. This position is ideal for anyone who enjoys creating exceptional and approachable ...

Gelson's Markets

Wine Bar Ambassador

Irvine, CA · On-site

$18.43 - $26.85/hr

Wine Bar Ambassador Welcome to Gelson's! For over 70 years, Gelson's has served Southern California shoppers with an enthusiasm for food of the highest quality. Our commitment to quality, selection ...

Gelson's Markets

Wine Bar Ambassador

Dana Point, CA · On-site

$18.43 - $26.85/hr

Wine Bar Ambassador Welcome to Gelson's! For over 70 years, Gelson's has served Southern California shoppers with an enthusiasm for food of the highest quality. Our commitment to quality, selection ...

First Batch

Wine Associate

Washington, DC · On-site

$10/hr

In this role, you will guide guests through thoughtful tastings, curate food and wine pairings, and serve as a trusted ambassador of our wines, Wine Club, and experiences. The ideal candidate blends ...

Maryhill Winery

Tasting Room Ambassador

Woodinville, WA · On-site

$20/hr

Maryhill Winery, one of the Northwest's premier wineries, is excited to offer an opportunity to join our talented team of Ambassadors at our Woodinville Tasting Room & Bistro. We are looking for ...

Maryhill Winery

Tasting Room Ambassador

Woodinville, WA · On-site

$20/hr

Maryhill Winery, one of the Northwest's premier wineries, is excited to offer an opportunity to join our talented team of Ambassadors at our Woodinville Tasting Room & Bistro. We are looking for ...

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Wine Ambassador information

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How much do wine ambassador jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for wine ambassador in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What Does a Wine Ambassador Do?

Your responsibilities as a wine ambassador are to promote sales. You educate consumers, restaurants, bars, retailers, or the media about a wine company’s products to help increase sales. Your duties often include hosting wine tastings and other events so consumers and decision-makers can taste products. In some cases, you also provide materials to educate the media, public, and retailers; write press releases; and posting about the brand on social media. Some companies may offer full-time employment to a wine ambassador, while others offer incentive-based positions.

What does a wine ambassador do?

A wine ambassador promotes and educates others about wine, often representing wineries or brands at events, tastings, and trade shows. They may conduct wine tastings, provide product knowledge, and build relationships with customers and industry professionals, requiring good communication skills and wine knowledge. The role often involves travel and may require certifications like WSET or CMS.

What is the difference between Wine Ambassador vs Wine Sales Representative?

AspectWine AmbassadorWine Sales Representative
CredentialsWine certifications, knowledge of wine regionsSales experience, industry certifications beneficial
Work EnvironmentEvents, tastings, brand promotionClient meetings, retail or wholesale sales
Employer & Industry UsageWineries, wine brands, eventsDistributors, wine retailers, wholesalers
Search & Comparison IntentBrand promotion, education rolesSales roles, distribution positions

While both roles involve working with wine, a Wine Ambassador primarily focuses on brand promotion, education, and event hosting, often requiring wine knowledge and certifications. A Wine Sales Representative concentrates on selling wine products to clients, requiring sales skills and industry experience. Understanding these differences helps job seekers identify the right career path in the wine industry.

How does a Wine Ambassador typically collaborate with sales and marketing teams to enhance brand visibility?

Wine Ambassadors often work closely with sales and marketing teams to create and execute promotional events, tastings, and educational workshops that highlight their brand's wines. They provide valuable insights from direct customer interactions and market trends, helping shape marketing campaigns and product positioning. This collaboration ensures a cohesive brand message and improves outreach to target audiences, making the role both engaging and integral to overall business growth.

What are the key skills and qualifications needed to thrive as a Wine Ambassador, and why are they important?

To thrive as a Wine Ambassador, you need in-depth knowledge of wine varieties, production processes, and tasting techniques, often supported by certifications like WSET or CMS. Familiarity with point-of-sale systems, inventory management software, and customer relationship management (CRM) tools is typical in this role. Exceptional communication, interpersonal skills, and a passion for educating and engaging audiences help you stand out. These skills are essential for effectively representing wine brands, building customer loyalty, and driving sales in competitive markets.

What is the 75 rule for wine?

The 75 rule for wine is a guideline suggesting that a wine should be consumed within 75 minutes after opening to enjoy its optimal flavor and aroma. As a Wine Ambassador, understanding such guidelines helps in advising customers on proper wine storage and serving practices to ensure quality. Proper handling and knowledge of wine aging and serving are essential skills in this role.

What is a Wine Ambassador?

A Wine Ambassador is a professional who represents a winery, wine brand, or distributor, promoting wines to customers, retailers, and the hospitality industry. Their role often includes conducting tastings, educating clients about different wines, and helping to increase brand awareness and sales. Wine Ambassadors need a strong understanding of viticulture, wine tasting, and sales techniques. They often travel to events, restaurants, and stores to showcase their wines and build relationships with buyers. Excellent communication and a passion for wine are essential in this position.

Can you make good money with a wine ambassador?

A wine ambassador can earn a competitive income, often through a combination of base salary, commissions, and tips, especially when representing premium brands or working events. Earnings vary based on experience, location, and the scope of responsibilities, with some professionals supplementing income through sales and brand promotions. Strong communication skills and industry knowledge can enhance earning potential in this role.

How to become a brand ambassador for wine?

To become a wine brand ambassador, candidates typically need a strong knowledge of wine, often gained through certifications like WSET or CMS, and excellent communication skills. Relevant experience in sales, marketing, or the wine industry can improve chances, and networking within the industry helps in finding opportunities. Some roles may require a flexible schedule and the ability to attend events or tastings.
More about Wine Ambassador jobs
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Wine Ambassador jobs near you
Infographic showing various Wine Ambassador job openings in the United States as of July 2026, with employment types broken down into 35% Full Time, 63% Part Time, and 2% Temporary. Highlights an 100% In-person job distribution, with an average salary of $42,047 per year, or $20.2 per hour.

Wine Ambassador

Waters Edge Winery Midlothian

Midlothian, VA • On-site

$16/hr

Full-time

Medical

Posted 17 days ago

Job description

Job Summary
Waters Edge Winery & Bistro is seeking an experienced and organized Wine Ambassador to oversee all bar operations and ensure an exceptional beverage experience for our guests. This role is responsible for managing daily bar service, providing tastings and maintaining high quality standards.
The ideal candidate has strong knowledge of wine, cocktails, and beverage service, along with leadership experience in a hospitality setting. The Wine Ambassador will play an important role in creating a welcoming atmosphere while ensuring efficiency, consistency, and outstanding guest service.
Responsibilities
  • Oversee daily bar operations and ensure smooth, efficient service
  • Maintain extensive knowledge of wine, cocktails, beer, and beverage offerings
  • Assist guests with beverage recommendations, including wine pairings
  • Monitor inventory levels and place beverage orders as needed
  • Ensure proper storage and rotation of wine, beer, and spirits
  • Create and update cocktail menus and seasonal beverage offerings
  • Maintain consistency in drink quality and presentation
  • Ensure compliance with alcohol service laws and safety regulations
  • Maintain cleanliness, organization, and sanitation of the bar area
  • Collaborate with management on promotions, events, and wine tastings
  • Track and manage bar costs, waste, and inventory accuracy
  • Assist with scheduling and staff coverage as needed
  • Provide excellent guest service and resolve concerns professionally

Qualifications
  • Previous experience as a Wine Ambassador, Lead Bartender, or similar role
  • Strong knowledge of wine, cocktails, beer, and beverage service
  • Leadership and team management experience
  • Excellent customer service and communication skills
  • Strong organizational and problem-solving abilities
  • Ability to multitask in a fast-paced environment
  • Professional appearance and positive attitude
  • Flexible schedule including evenings, weekends, and holidays
  • Experience with POS systems and inventory tracking preferred

Preferred Skills
  • Wine knowledge or certification (WSET, Sommelier training, or similar) a plus
  • Experience creating cocktail menus or beverage programs
  • Strong understanding of inventory management and ordering
  • Experience in winery, upscale casual, or hospitality environment
  • Ability to train and motivate a team

Benefits
  • Competitive hourly rate; $16.00 plus tips
  • Opportunities for growth and leadership development
  • Opportunity to help shape beverage program and offerings
  • Positive team culture

Schedule
  • Full-time preferred
  • Evenings, weekends, and holidays required

Waters Edge Winery Midlothian is an EEO Employer - M/F/Disability/Protected Veteran Status

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