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Wine Ambassador Jobs (NOW HIRING)

Nova Tastings

Brand Ambassador

Staunton, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Falls Church, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Waynesboro, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Centreville, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Charlottesville, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Warrenton, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocaktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Manassas, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Virginia Beach, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Harrisonburg, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocaktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Waynesboro, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Nova Tastings

Brand Ambassador

Manassas, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

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Wine Ambassador information

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How much do wine ambassador jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for wine ambassador in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What is a wine ambassador?

A Wine Ambassador is a professional who represents a winery, wine brand, or distributor, promoting wines to customers, retailers, and the hospitality industry. Their role often includes conducting tastings, educating clients about different wines, and helping to increase brand awareness and sales. Wine Ambassadors need a strong understanding of viticulture, wine tasting, and sales techniques. They often travel to events, restaurants, and stores to showcase their wines and build relationships with buyers. Excellent communication and a passion for wine are essential in this position.

What does a wine ambassador do?

Your responsibilities as a wine ambassador are to promote sales. You educate consumers, restaurants, bars, retailers, or the media about a wine company’s products to help increase sales. Your duties often include hosting wine tastings and other events so consumers and decision-makers can taste products. In some cases, you also provide materials to educate the media, public, and retailers; write press releases; and posting about the brand on social media. Some companies may offer full-time employment to a wine ambassador, while others offer incentive-based positions.

What are the key skills and qualifications needed to thrive as a wine ambassador, and why are they important?

To thrive as a Wine Ambassador, you need in-depth knowledge of wine varieties, production processes, and tasting techniques, often supported by certifications like WSET or CMS. Familiarity with point-of-sale systems, inventory management software, and customer relationship management (CRM) tools is typical in this role. Exceptional communication, interpersonal skills, and a passion for educating and engaging audiences help you stand out. These skills are essential for effectively representing wine brands, building customer loyalty, and driving sales in competitive markets.

How does a wine ambassador typically collaborate with sales and marketing teams to enhance brand visibility?

Wine Ambassadors often work closely with sales and marketing teams to create and execute promotional events, tastings, and educational workshops that highlight their brand's wines. They provide valuable insights from direct customer interactions and market trends, helping shape marketing campaigns and product positioning. This collaboration ensures a cohesive brand message and improves outreach to target audiences, making the role both engaging and integral to overall business growth.

What is the difference between Wine Ambassador vs Wine Sales Representative?

AspectWine AmbassadorWine Sales Representative
CredentialsWine certifications, knowledge of wine regionsSales experience, industry certifications beneficial
Work EnvironmentEvents, tastings, brand promotionClient meetings, retail or wholesale sales
Employer & Industry UsageWineries, wine brands, eventsDistributors, wine retailers, wholesalers
Search & Comparison IntentBrand promotion, education rolesSales roles, distribution positions

While both roles involve working with wine, a Wine Ambassador primarily focuses on brand promotion, education, and event hosting, often requiring wine knowledge and certifications. A Wine Sales Representative concentrates on selling wine products to clients, requiring sales skills and industry experience. Understanding these differences helps job seekers identify the right career path in the wine industry.

How to become a wine ambassador?

To become a wine ambassador, individuals typically need a strong knowledge of wine, often gained through certifications such as WSET or CMS, and experience in wine sales, marketing, or hospitality. Building communication skills and networking within the wine industry can also help in securing such roles, which often involve representing brands at events and educating consumers.
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Wine Ambassador jobs near you
Infographic showing various Wine Ambassador job openings in the United States as of August 2026, with employment types broken down into 70% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $42,047 per year, or $20.2 per hour.

Wine & Spirits Steward - Stuart, FL

ENTOURAGE CONSULTING PROMOTIONS LLC

Stuart, FL • On-site

$18/hr

Part-time

Re-posted 6 days ago

Job description

We are a private sales and marketing firm specializing in the wine and spirits industries. We are seeking individuals to steward the wine/spirits department for a wholesale club location in the Stuart, FL area. Ideal candidates should have a notable knowledge of wine/spirits, be comfortable talking with customers, have solid sales skills, and be friendly and approachable! Our best candidates frequently come from fine dining restaurants, wine retail shops and catering companies. Bartenders and wine enthusiasts with extra time on their hands are often a great fit for this position as well. If you have a passion for, and enjoy talking about wine/spirits, consider getting paid for putting your industry knowledge to good use!
This is a very flexible, part-time, brand ambassador position. Typical program shifts are 'AS NEEDED' on Fridays and Saturdays and/or Sundays. Shifts are 6 hours in duration. Our compensation plan starts at $18/hr. DOE plus frequent quantity-based earning potential. We strive to educate customers on the brands that we promote, but also to be a consultant and offer service to patrons in the wine & spirits departments. Our representatives are provided with educational materials for the brands that we represent, which enable them to speak intelligently about the products with customers. If you are interested in this position, and would like to proceed with a phone interview, please provide your resumA, contact info and interview availability. Please check out our website to find out more about us at EntourageCP.com

Employment Type: PART_TIME

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