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Web Content Producer Jobs (NOW HIRING)

Brand Content Producer

Clearwater, FL · On-site

$110K/yr

Produce engaging content across digital, social, web, email, internal communications, and marketing campaigns. Collaborate with cross-functional teams to transform business objectives into compelling ...

Direct Client Description Produces and edits web-site content. Creates and designs graphics, animation and other multimedia objects for the County web sites. Develops and documents style guides ...

The Digital Content Producer is responsible for updating the local website by curating high ... market web content on broadcast * Promote and distribute news content on social media and ...

The Digital Content Producer is responsible for updating the local website by curating high ... market web content on broadcast * Promote and distribute news content on social media and ...

Content Producer

Foley, AL

$107K/yr

The Content Producer works closely with the Creative Services Manager and collaborates daily with ... web, email, and paid advertising use * Build and maintain an organized, searchable content library ...

Brand Content Producer

Clearwater, FL · On-site

$116K/yr

... across digital, social, web, email, internal communications, and marketing campaigns. · ... and producing photography and video content from concept through post-production. · Strong ...

New

Content Producer

Foley, AL · On-site

$107K/yr

The Content Producer works closely with the Creative Services Manager and collaborates daily with ... web, email, and paid advertising use * Build and maintain an organized, searchable content library ...

Content Producer

Miami, FL

$120K/yr

The Content Producer reports to the Director of Marketing & Communications and will be responsible ... web developers, manufacturers, builders, and more • Solicit feedback from key stakeholders ...

Develop and produce engaging digital content, including written posts, video clips, graphics, and multimedia assets for social media, web, and internal channels. * Manage end-to-end content ...

Image Content Producer

Sunnyvale, CA · On-site

$150K/yr

Image Content Producer Location: Sunnyvale, CA (Hybrid) (Tuesday, Wednesday and Thursday - 3 days ... web, email, Online Store, retail, channel, and other platforms • Coordinate with creative and ...

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Web Content Producer information

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How much do web content producer jobs pay per hour?

As of Jun 29, 2026, the average hourly pay for web content producer in the United States is $40.38, according to ZipRecruiter salary data. Most workers in this role earn between $29.81 and $50.96 per hour, depending on experience, location, and employer.

What is the difference between Web Content Producer vs Content Writer?

AspectWeb Content ProducerContent Writer
CredentialsRelevant experience, writing skills, familiarity with content management systemsWriting skills, sometimes a degree in English, journalism, or communications
Work EnvironmentCollaborates with designers, marketers, and developers in digital teamsFocuses on creating written content, often independently or freelance
Employer & IndustryWeb agencies, marketing departments, media companiesPublishing houses, marketing firms, online platforms
Search & Comparison IntentUnderstanding content creation, digital content managementFocus on writing skills, content quality, and style

The main difference is that a Web Content Producer manages the entire content creation process for websites, including planning, editing, and publishing, often working with a team. A Content Writer primarily focuses on producing written content, emphasizing writing quality and style. Both roles require strong writing skills, but the Web Content Producer has broader responsibilities related to content strategy and management.

What is a Web Content Producer?

A Web Content Producer is a professional responsible for creating, editing, and managing content for websites or digital platforms. They ensure that the content is engaging, accurate, and optimized for search engines. Their duties often include collaborating with writers, designers, and marketing teams to maintain a consistent brand voice and meet business goals. Web Content Producers may also analyze web traffic data to enhance content performance and user experience.

What are some common challenges faced by Web Content Producers and how can they be managed?

Web Content Producers often juggle multiple projects with tight deadlines, requiring strong organizational skills and the ability to prioritize effectively. Another common challenge is collaborating with cross-functional teams, such as designers, developers, and marketing staff, to ensure content is both engaging and technically feasible. Staying updated on SEO best practices and adapting content to various digital platforms can also be demanding. Proactive communication, continuous learning, and leveraging project management tools can help manage these challenges and contribute to successful content delivery.

What are the key skills and qualifications needed to thrive as a Web Content Producer, and why are they important?

To thrive as a Web Content Producer, you need strong writing and editing skills, a solid grasp of SEO strategies, and experience with web publishing, often supported by a bachelor’s degree in communications, journalism, or a related field. Familiarity with content management systems (CMS) like WordPress or Drupal, basic HTML, and analytics tools such as Google Analytics is typically required. Creativity, attention to detail, and strong organizational skills help someone excel in managing content workflows and collaborating with stakeholders. These capabilities ensure engaging, optimized web content that effectively supports organizational goals and user engagement.
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Digital Content Producer

Digital Content Producer

Nexstar Media Group

New Haven, CT • On-site

Full-time

Posted 4 days ago


Key responsibilities

  • Curate and aggregate content for the local website to generate engagement and repeat site visitation.

  • Monitor various media sources and internal tools to report breaking news stories and seek trending or exclusive content.

  • Promote and distribute news content on social media and contribute to management of station-branded social accounts.


Nexstar Media Group rating

6.9

Company rating: 6.9 out of 10

Based on 101 frontline employees who took The Breakroom Quiz

42nd of 65 rated media


Job description

The Digital Content Producer is responsible for updating the local website by curating high-performing content - everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. This role may include working early mornings, nights, and/or weekends.
Position Responsibilities
  • Monitor all forms of media (print, TV, digital, blogs and social), as well as internal tools, and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
  • Excellent at writing headlines that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos and graphics
  • Craft and send app alerts and email alerts
  • Clip videos from broadcasts to be published in articles
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
  • Promote and distribute news content on social media and contribute to management of station-branded social accounts
  • Flexibility to perform additional duties

Skill/Experience Requirements
  • 2 years of experience in digital content and journalism
  • Ability to be fast and first at breaking news; experience in a newsroom a plus
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Ability to quickly learn new things and adapt to change
  • Capable of researching, interviewing and writing original news articles
  • Knowledge of SEO best practices and AP Style
  • Understands social media's importance in reporting stories and delivering traffic
  • Enjoys working in teams and has excellent interpersonal skills
  • Strong communicator
  • Schedule flexibility
  • Responds well to feedback
  • Regularly meets measurements of success
  • Understands goals and regularly works towards achieving them
  • Proficiency in MS Office; HTML, CSS, Photoshop and Adobe Premiere experience a plus

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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