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Job Position Title: Social Media Manager & Content Coordinator

Reports to: Marketing Director

Employment type: Full-time

Office location: Framingham, MA - hybrid (3 days in office)

About 52Launch

At 52Launch, a design and technology company, we turn unique product ideas into real-world successes, from sketch to store shelf. Under one roof, we combine industrial design, sourcing, manufacturing, branding, and marketing expertise to deliver integrated solutions that move with speed, craft, and intention. We work with entrepreneurs and businesses to design, manufacture, brand, and launch consumer products!

Position Description

The ideal candidate is passionate about social media, understands current platform trends, and has experience creating and managing content across Instagram, Facebook, and TikTok. This individual will play a key role in organizing content from our network of creators, managing client social media accounts, and helping brands grow their online presence.

We are a team of builders, strategists, and creatives who hold ourselves to an exceptionally high standard because our clients depend on us to get it right. We are seeking a highly organized, creative, and proactive Social Media Manager and Content Coordinator to support multiple consumer brands across a variety of industries. This role combines social media management, content organization, creator coordination, and social commerce setup.

Responsibilities

Social Media Management

• Manage and maintain multiple client social media accounts
• Create, organize, and execute content calendars for each client
• Schedule and publish content across Instagram, Facebook, TikTok, and other platforms as needed
• Monitor content calendars and ensure consistent posting schedules
• Assist with community engagement, comments, and messages when required
• Maintain brand consistency across all social channels

Content Management & Organization

• Collect content from creators, photographers, videographers, and clients
• Organize all creative assets into a structured content library
• Tag, categorize, and maintain content for easy access and future use
• Coordinate content requests and ensure assets are delivered on time
• Maintain content databases and digital asset management systems
• Influencer management and outreach

Social Commerce Setup

• Create and manage Instagram Shops, Facebook Shops, and TikTok Shops
• Set up and maintain social media business accounts and handles
• Assist with product catalog integrations and platform approvals
• Ensure shops remain synced and functioning properly

Content Creation

• Create social media graphics, videos, reels, and stories
• Edit short-form video content for social media and advertising
• Repurpose creator-generated content into engaging social posts
• Stay current on social media trends and content best practices
• Collaborate with the marketing team on campaign concepts and content strategies

Other

• Experience collaborating with cross-functional teams (sales, creative, and product)
• This job description is not intended to cover every single requirement of the job
• The company reserves the right to change job duties at any time.

What success looks like in the first 3-6 months

• Well-organized content library across all brands
• Consistent and timely social media posting
• Successful setup and management of social commerce channels
• Efficient communication with creators and clients
• Strong support for brand growth and engagement

Qualifications & Experience (required)

• 2+ years of social media management experience
• Experience managing Instagram, Facebook, and TikTok business accounts
• Familiarity with Instagram Shops, Facebook Shops, and TikTok Shops
• Experience organizing large volumes of digital content and creative assets
• Strong understanding of UGC and short-form video content
• Experience using content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, Later, Buffer, Meta Business Suite, and TikTok Business Center
• Strong communication and organizational skills
• Ability to manage multiple brands and projects simultaneously

Qualifications & Experience (preferred)

• Degree or certification in Marketing
• Experience working with eCommerce brands
• Familiarity with Shopify
• Experience coordinating creators and influencers
• Basic graphic design and video editing skills
• Understanding of paid social advertising creative

Please apply online: Applications are reviewed on a rolling basis. We are committed to responding to every applicant. We do not accept unsolicited agency submissions for this role.

52Launch is an equal opportunity employer. We are committed to creating a diverse, inclusive, and equitable workplace. We do not discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

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Compensation & Benefits

52Launch offers a competitive compensation and benefits package designed to reflect the talent, skill, and ownership this role demands. In accordance with Massachusetts law, the salary range for this position is disclosed below.

Salary Range: $50,000 $75,000 annually (exempt/salaried)

Final compensation will reflect the candidate's experience, demonstrated industry expertise, portfolio quality, and relevant qualifications within the posted range. This range represents 52Launch's good-faith estimate at the time of posting.

Full-time Benefits:

• Competitive compensation package with bonus plan based on individual and company performance
• Hybrid in-office and remote work environment
• Comprehensive health, dental, disability, and life insurance plans
• Unlimited PTO plan and paid holidays
• IRA company contribution
• Growth opportunities within a rapidly expanding agency
• Other perks: company socials, lots of 52Launch apparel, dogs allowed in office, and more!