Vice President Sales Cpg information
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$71.5K - $87.8K
3% of jobs
$104K - $120.3K
12% of jobs
$126.7K is the 25th percentile. Wages below this are outliers.
$120.3K - $136.6K
15% of jobs
$136.6K - $152.9K
12% of jobs
The median wage is $157.2K / yr.
$152.9K - $169.1K
16% of jobs
$169.1K - $185.4K
13% of jobs
$186.2K is the 75th percentile. Wages above this are outliers.
$185.4K - $201.7K
11% of jobs
$201.7K - $218K
4% of jobs
$218K - $234.2K
3% of jobs
$234.2K - $250.5K
7% of jobs
How much do vice president sales cpg jobs pay per year?
As of Sep 8, 2026, the average yearly pay for vice president sales cpg in the United States is $165,921.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,000.00 and $195,000.00 per year, depending on experience, location, and employer.
A Vice President of Sales in the Consumer Packaged Goods (CPG) industry is responsible for leading the sales team, developing sales strategies, and driving revenue growth for products such as food, beverages, household items, and personal care goods. They set sales targets, build relationships with key retailers and distributors, and analyze market trends to identify new opportunities. Additionally, they collaborate closely with marketing, product development, and supply chain teams to ensure alignment and achieve business objectives. This role requires strong leadership, strategic thinking, and a deep understanding of the CPG market.
A Vice President of Sales in the consumer packaged goods (CPG) sector works closely with both marketing and product development teams to align go-to-market strategies and ensure that sales initiatives reflect customer needs and market trends. This collaboration often involves regular cross-departmental meetings to discuss product features, promotional campaigns, and market feedback. By fostering open communication, the VP of Sales helps ensure that new products are positioned effectively and sales goals are realistically set and achieved. This integrated approach not only drives revenue but also enhances the company's competitive edge in a fast-paced industry.
To thrive as a Vice President of Sales in CPG, you need extensive experience in sales strategy, market analysis, and team leadership, often supported by a relevant bachelor’s or master’s degree. Proficiency with CRM platforms like Salesforce, data analytics tools, and knowledge of retail distribution systems is standard. Exceptional negotiation, communication, and strategic thinking skills distinguish top performers in this role. These abilities are vital for driving revenue growth, building strong customer relationships, and leading high-performing sales teams in a competitive market.
The Vice President of Sales in the consumer packaged goods (CPG) industry is a senior leadership role responsible for developing sales strategies, managing large teams, and driving revenue growth. It typically requires strong leadership, industry knowledge, and experience in sales management, often involving long hours and high-pressure environments. The role can be rewarding for those with strategic skills and a background in CPG sales, offering opportunities for career advancement and high compensation.
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