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Vice President New Product Development information

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$98K

$226.9K

$400K

How much do vice president new product development jobs pay per year?

As of Jul 20, 2026, the average yearly pay for vice president new product development in the United States is $226,854.00, according to ZipRecruiter salary data. Most workers in this role earn between $169,500.00 and $277,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Vice President of New Product Development, and why are they important?

To thrive as a Vice President of New Product Development, you need deep expertise in product strategy, market analysis, and innovation management, typically supported by an advanced degree in business, engineering, or a related field. Familiarity with product lifecycle management (PLM) systems, project management tools like Jira or Asana, and certification such as PMP is highly valuable. Exceptional leadership, cross-functional collaboration, and strategic communication skills set standout candidates apart. These skills and qualifications are vital for driving successful product launches, aligning teams, and ensuring sustained business growth in competitive markets.

What are some common challenges faced by a Vice President of New Product Development, and how can they navigate these effectively?

A Vice President of New Product Development often encounters challenges such as balancing innovation with market viability, aligning cross-functional teams, and managing tight timelines for product launches. Navigating these complexities requires strong leadership, excellent communication, and the ability to foster collaboration across departments like marketing, engineering, and sales. Successful leaders in this role prioritize clear product roadmaps, encourage a culture of innovation, and maintain open channels for feedback to ensure products meet both customer needs and business goals.

What is the difference between Vice President New Product Development vs Product Manager?

AspectVice President New Product DevelopmentProduct Manager
CredentialsBachelor's/Master's in Business, Engineering, or related fields; extensive experience in product developmentBachelor's or Master's in relevant field; experience in product lifecycle management
Work EnvironmentExecutive leadership, strategic planning, cross-department collaborationProject management, cross-functional teams, customer research
Employer & Industry UsageUsed in large corporations across tech, manufacturing, and consumer goodsCommon in tech, retail, and manufacturing sectors

The Vice President New Product Development focuses on strategic leadership, overseeing multiple projects and aligning product strategies with company goals. In contrast, a Product Manager handles day-to-day product lifecycle tasks, customer insights, and project execution. Both roles are vital but differ in scope, seniority, and responsibilities within the product development hierarchy.

What does a Vice President of New Product Development do?

A Vice President of New Product Development oversees the creation and launch of new products within a company. They lead cross-functional teams, manage product strategy, and ensure that new products align with the company’s goals and market needs. This role typically involves market research, project management, budgeting, and collaborating with marketing, engineering, and sales departments. Ultimately, the Vice President is responsible for driving innovation and ensuring new products are successfully developed and brought to market.
What cities are hiring for Vice President New Product Development jobs? Cities with the most Vice President New Product Development job openings:
What are the most commonly searched types of New Product Development jobs? The most popular types of New Product Development jobs are:
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Vice President New Product Development jobs near you
Infographic showing various Vice President New Product Development job openings in the United States as of July 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 100% In-person job distribution, with an average salary of $226,854 per year, or $109.1 per hour.
Vice President of Product Development - Toys

Vice President of Product Development - Toys

Exacto

Manhattan, NY • On-site

$200K - $225K/yr

Other

This job post has expired today. Applications are no longer accepted.

Job description

Vice President of Product Development - Toys

We are seeking an experienced and visionary Vice President of Product Development to lead the strategy, innovation, and execution of our client's product portfolio in the Toy sector. This executive leader will oversee the full product development lifecycle, from concept through production, ensuring products are emotionally engaging, trend-forward, cost-effective, and aligned with brand objectives and market demand. The ideal candidate combines creative leadership with operational excellence, possesses deep experience in consumer/toy products, and thrives in a fast-paced, collaborative environment.

This position is based in the Northeast, and relocation will be provided for the right candidate. It is not a remote position.

The salary range for this role is $200,000 - $225,000 based on experience.

Responsibilities:
  • Define and execute the product development strategy aligned with company goals and customer needs.
  • Lead, mentor, and scale high-performing product development and innovation teams.
  • Drive new product ideation, roadmap planning, prototyping, testing, and launch execution.
  • Collaborate with executive leadership, marketing, design, sales, operations, and supply chain teams to ensure successful product delivery.
  • Work with Creative team to create compelling product and new styles at the right time and right price.
  • Establish development timelines, budgets, KPIs, and quality standards.
  • Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities.
  • Optimize product development processes to improve speed, efficiency, and innovation.
  • Ensure compliance with industry regulations, safety standards, and quality requirements.
  • Build strategic partnerships with vendors, manufacturers, and external development partners.
  • Present product strategies, performance metrics, and innovation initiatives to executive stakeholders.
  • Travel to Asia a few times a year
  • Experience negotiating price and setting the appropriate pricing structure to achieve margin targets.
  • Work with Sales team for appropriate wholesale channels of distribution and partnership.
  • Manage a team of 4-6.
  • Communicate with overseas team.
Required Qualifications:
  • Bachelor's degree in Business, Product Design, or a related field.
  • 10+ years of progressive leadership experience in product development or product management, Toys preferred.
  • Proven success leading cross-functional teams and launching successful products at scale.
  • Strong strategic thinking, analytical, and decision-making skills.
  • Excellent leadership, communication, and stakeholder management abilities.
  • Experience managing budgets, timelines, and organizational growth initiatives.
  • Deep understanding of product lifecycle management, innovation frameworks, and go-to-market strategy.
  • Experience managing product development team.
  • Experience negotiating price and pricing strategies.
  • Experience in a consumer products-based environment.
  • Previous experience travelling to Asia for factory visits.

If you meet the required qualifications and are interested in this role, please apply today.

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