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Vice President Brand Jobs (NOW HIRING)

The Marzetti Company

VP Brand Marketing

Columbus, OH · On-site

$180 - $260/hr

Overview The Vice President, Brand Marketingis responsible fordefining the strategic direction and businessobjectivesfor an assigned brand portfolio within the Retail business. This role owns ...

BGBx

VP, Brand Strategy

New York, NY · On-site

$185K - $220K/yr

Position Overview VP, Brand Strategy Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. In this space, extraordinary storytelling isn ...

Canvas Worldwide

VP, Brand Media Strategy

El Segundo, CA · On-site

$175K - $200K/yr

THE ROLE The VP, Brand Strategy, leads the evolution of Genesis brand communications by modernizing traditional brand strategy for today's digital media ecosystem. This role elevates brand planning ...

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Vice President Brand information

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$84.5K

$165.4K

$241K

How much do vice president brand jobs pay per year?

As of Aug 7, 2026, the average yearly pay for vice president brand in the United States is $165,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $200,000.00 per year, depending on experience, location, and employer.

What does a vice president brand do?

A Vice President of Brand is responsible for developing and leading the overall brand strategy for an organization. This includes ensuring brand consistency across all channels, overseeing brand messaging and positioning, managing brand campaigns, and working closely with other departments like marketing, product, and communications. They analyze market trends, guide creative direction, and help shape the company’s identity to drive engagement and growth. Strong leadership, strategic thinking, and communication skills are essential for this role.

How does a vice president brand typically collaborate with other departments to ensure consistent brand messaging?

A Vice President of Brand works closely with teams such as marketing, product development, sales, and communications to ensure that brand messaging is consistent across all channels. This often involves leading cross-functional meetings, developing brand guidelines, and providing strategic direction to align campaigns and initiatives with the brand vision. Effective collaboration ensures that every customer touchpoint reflects the company's values and goals, helping to build and maintain a strong, unified brand identity.

What are the key skills and qualifications needed to thrive as a vice president brand?

To thrive as a Vice President of Brand, you need a deep understanding of brand strategy, marketing, and leadership, typically supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with brand management platforms, digital marketing analytics tools, and CRM systems is often required. Exceptional communication, visionary leadership, and strategic thinking are key soft skills that set top performers apart. These competencies are vital for building strong brand equity, driving team alignment, and steering the company's brand presence in a competitive market.

What is the difference between Vice President Brand vs Brand Manager?

AspectVice President BrandBrand Manager
ResponsibilitiesStrategic brand oversight, executive decision-making, long-term brand visionImplementing marketing campaigns, managing brand projects, day-to-day brand activities
Required CredentialsBachelor's/Master's in Marketing, Business, or related; extensive experience in brandingBachelor's in Marketing or related; experience in brand management
Work EnvironmentExecutive offices, leadership teams, strategic planning sessionsMarketing departments, advertising agencies, cross-functional teams

The Vice President Brand focuses on high-level strategic planning and leadership in branding, while the Brand Manager handles the execution of marketing campaigns and daily brand activities. Both roles require marketing expertise, but the VP is more involved in long-term vision and executive decision-making.

What cities are hiring for Vice President Brand jobs? Cities with the most Vice President Brand job openings:
What are the most commonly searched types of Brand jobs? The most popular types of Brand jobs are:
What states have the most Vice President Brand jobs? States with the most job openings for Vice President Brand jobs include:
What job categories do people searching Vice President Brand jobs look for? The top searched job categories for Vice President Brand jobs are:
Vice President Brand jobs near you
Infographic showing various Vice President Brand job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $165,372 per year, or $79.5 per hour.

VP Brand Marketing

The Marzetti Company

Columbus, OH • On-site

$180 - $260/hr

Other

Posted 15 days ago

Job description

Overview

The Vice President, Brand Marketingis responsible fordefining the strategic direction and businessobjectivesfor an assigned brand portfolio within the Retail business. This role owns category strategy, portfolio performance, brand positioning, and financial results to deliver sustainable growth, strong brand health, and long-term value creation.

Reporting to the Group Vice President, Retail & Innovation, this role translates consumer, customer, and marketplace insights into winning strategies, leads execution across the portfolio, and develops organizational capability to deliver profitable growth while contributing to the overall Retail portfolio strategy.

Responsibilities
  • Define category strategy, long-term growth priorities, and businessobjectivesfor an assigned portfolio.
  • Own category P&L, including revenue, profitability, financial performance, forecasting, and long-range business planning.
  • Lead portfolio strategy, including brand positioning, product portfolio, pricing, and growth priorities.
  • Identifyconsumer, customer, competitive, and marketplace opportunities to inform strategic direction and business decisions.
  • Lead annual operating plans and long-range category strategies aligned with enterprise priorities.
  • Champion innovation and commercialization initiatives within the assigned portfolio to drive profitable growth.
  • Lead cross-functional teams to successfully execute strategic initiatives and achieve businessobjectives.
  • Make business decisions that balance short-term performance with long-term brand and category growth.
  • Build strong organizational capability by developing leaders, strengthening succession, and fostering a culture of accountability, collaboration, and continuous improvement.
  • Present business performance, growth strategies, and recommendations to executive leadership.
Qualifications
  • Bachelor's degree in Marketing, Business, or related fieldrequired; MBA preferred.
  • 12+ years of progressive Brand Marketing, Brand Management, Marketing, or Consumer Packaged Goods leadership experience.
  • Demonstrated success leading brands, categories, or portfolios with full P&L accountability.
  • Proven experience developing growth strategies, managing brand portfolios, and delivering business results.
  • Experience leading cross-functional teams and influencing strategic business decisions.
  • Strong financial acumen, strategic thinking, and decision-making capabilities.
  • Exceptional leadership, communication, and executive presence.
Competencies
  • Strategic Mindset-Defines long-term category strategies that balance immediate performance with sustainable growth,anticipatemarket trends, and position the portfolio for long-term competitive advantage.
  • Consumer & Customer Focus-Shapes portfolio, positioning, and go-to-market strategies based on evolving consumer, customer, and marketplace insights to strengthen brand relevance and drive business growth.
  • CultivatesInnovation-Leads innovation and commercialization within the portfolio, ensuring initiatives are aligned to strategic priorities and deliver meaningful value for consumers, customers, and the business.
  • Drives Results-Owns category performance end-to-end, makes disciplined business decisions, and delivers profitable growth through strong financial, brand, and operational results.
  • Manages Ambiguity-Makes confident, well-reasoned decisions amid complexity and change, providing clear direction whilemaintainingfocus on strategic priorities and business outcomes.
  • Cross-Functional Leadership-Builds alignment across functions, influences without direct authority, and removes barriers to successfully execute category strategy and achieve businessobjectives.
  • Retail Execution Excellence-Ensures brand strategies translate into effective marketplace execution by driving alignment from strategy through commercialization and in-market activation.
  • Agility & Decision Making-Balances speed with thoughtful, data-informed decision making, adapting priorities as business needs evolve whilemaintainingfocus on long-termobjectives.
Working Conditions/Environment

Works in a normal office environment where the employeeis regularly required tospeak, see, hear, sit, stand, talk, type,walkand bend while moving about the facility.The noise level in the office is quiet. Occasional travel to plants or meetings isrequired.

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