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Trade Marketer Jobs (NOW HIRING)

INCPG

Trade Marketing Analyst

Houston, TX

The Customer Marketing manager provides leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility. Position focuses on creation ...

Lactalis LAG

Trade Marketing Manager

San Fernando, CA · On-site

$80K - $90K/yr

The Trade Marketing Manager is responsible to Lead B2B and B2C Retail Marketing initiatives in close collaboration with Sales and Marketing teams to enhance brand visibility, drive product ...

Beautynova

Director, Trade Marketing

Wayne, NJ · On-site

$125K - $145K/yr

Director, Trade Marketing Department: Marketing Reports to: VP Marketing Job Type: Full Time / Exempt Location: Hybrid (New Jersey-Based) Job Summary: The Director, Trade Marketing will be ...

Beautynova Americas

Director, Trade Marketing

Wayne, NJ · On-site

$125K - $145K/yr

Director, Trade Marketing Department: Marketing Reports to: VP Marketing Job Type: Full Time / Exempt Location: Hybrid (New Jersey-Based) Job Summary: The Director, Trade Marketing will be ...

Career Search

Trade Marketing Manager

Clearwater, FL

The Trade Marketing Manager will support the National Accounts sales team with the development and execution of marketing programs, presentations, and tools. They will provide strategic guidance and ...

Safilo USA

Senior Trade Marketing Specialist

Secaucus, NJ · On-site

$79K - $97K/yr

Senior Trade Marketing Specialist About Safilo Have you ever wondered who's behind a pair of glasses? It's us, from Safilo. Established in 1934 in Italy's Veneto region, Safilo Group is one of the ...

Career Search

Trade Marketing Manager

Clearwater, FL · On-site

The Trade Marketing Manager will support the National Accounts sales team with the development and execution of marketing programs, presentations, and tools. They will provide strategic guidance and ...

SIGMA-US

Trade Marketing Analyst

Phoenix, AZ · Hybrid

POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and ...

SIGMA-US

Trade Marketing Analyst

Phoenix, AZ · On-site

POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and ...

SIGMA-US

Trade Marketing Analyst

Phoenix, AZ · On-site

POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and ...

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Trade Marketer information

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How much do trade marketer jobs pay per hour?

As of Jun 7, 2026, the average hourly pay for trade marketer in the United States is $18.10, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $17.31 per hour, depending on experience, location, and employer.

What are some common challenges Trade Marketers face when aligning sales and marketing strategies?

Trade Marketers often encounter challenges in ensuring that sales and marketing teams are synchronized, particularly when launching new products or promotions. Balancing the needs of retail partners with brand objectives can require careful negotiation and clear communication. Additionally, adapting strategies to different retail environments and analyzing the effectiveness of in-store activations are ongoing aspects of the role. Successful Trade Marketers proactively collaborate across departments and use data-driven insights to refine their approach.

What is a Trade Marketer?

A Trade Marketer is a professional responsible for developing and implementing marketing strategies aimed at increasing product sales within the supply chain, particularly through distributors, wholesalers, and retailers. Their main goal is to ensure products are well-promoted and visible in retail outlets, aligning marketing campaigns with sales objectives. Trade Marketers often collaborate closely with sales teams, analyze market trends, manage promotional activities, and build strong relationships with key retail partners. This role is critical in bridging the gap between manufacturers and the end consumer, optimizing product placement and promotion in stores.

What is the difference between Trade Marketer vs Content Marketer?

AspectTrade MarketerContent Marketer
Primary FocusPromoting products/services through advertising and brandingCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing strategies, branding, advertising certificationsContent creation, SEO, writing, storytelling skills
Work EnvironmentAdvertising agencies, marketing departments, branding firmsDigital marketing teams, media companies, content agencies
Industry UsageCommonly used in branding and promotional campaignsUsed in inbound marketing, SEO, and audience engagement

While both roles are essential in marketing, a Trade Marketer primarily focuses on promoting brands and products through advertising and branding strategies. In contrast, a Content Marketer emphasizes creating valuable content to attract and retain customers. Understanding these differences helps organizations align their marketing efforts effectively.

What are the key skills and qualifications needed to thrive as a Trade Marketer, and why are they important?

To thrive as a Trade Marketer, you need a solid understanding of marketing principles, sales strategies, and retail dynamics, often supported by a degree in marketing, business, or a related field. Familiarity with market analysis tools, CRM systems, and merchandising software is typically required. Strong negotiation, communication, and analytical skills help you build effective relationships and interpret market trends. These skills ensure that promotional activities drive sales growth, optimize product placement, and strengthen brand presence in competitive retail environments.
More about Trade Marketer jobs
What states have the most Trade Marketer jobs? States with the most job openings for Trade Marketer jobs include:
What job categories do people searching Trade Marketer jobs look for? The top searched job categories for Trade Marketer jobs are:
Trade Marketer jobs near you
Infographic showing various Trade Marketer job openings in the United States as of May 2026, with employment types broken down into 91% Full Time, 8% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $37,638 per year, or $18.1 per hour.
Trade Marketing Director

Trade Marketing Director

Spectrum Brands

Saint Louis, MO • On-site

Full-time

Posted 5 days ago

Spectrum Brands rating

6.3

Company rating: 6.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

Division Information
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Job Summary
The Trade Marketing Director leads the development and execution of trade marketing strategies to maximize retail presence and profitability across all channels. This role partners with senior leadership to align trade marketing initiatives with corporate objectives and oversees implementation/execution, as well as managing the team responsible for building communication with our retail partners.
This position is considered a key role and will drive both strategic decision making as well as build out processes to help align our marketing and sales teams. The position is both customer and internal facing, and will work directly with Market & Consumer Insights, Brand and Innovation Marketing, Shopper Marketing and our retail sales teams.
Primary Duties & Responsibilities
  • Develop and implement enterprise trade marketing strategies aligned with business objectives, brand strategies, and revenue growth goals, with a focus on driving profitable growth across all channels.
  • Own planning and prioritization of promotional calendars, quarterly business reviews (QBRs), and channel programs, including evaluation of promotional effectiveness and post-event performance to inform future investment decisions.
  • Drive channel-specific go-to-market playbooks and ensure consistent, scalable execution of sales and marketing strategies across mass, grocery, club, and e-commerce channels, establishing governance and best practices.
  • Lead and standardize Joint Business Planning (JBP) strategy and execution for the Customer Development organization, acting as a primary strategic partner to Sales leadership in retailer planning and negotiation discussions.
  • Partner with Sales, Finance, and Revenue Growth Management to lead Annual Operating Plan (AOP) development related to trade investment, promotional strategy, and customer planning assumptions.
  • Own and drive oversight of discretionary trade spending in partnership with the VP of Sales and Revenue Growth Management, including trade spend optimization, and continuous improvement of trade investment effectiveness.
  • Serve as a strategic thought partner to the Commercial Leadership Team by leading development of customer strategies, recommendations, and fact-based storytelling that influences pricing, promotion, and assortment decisions.
  • Act as an active contributing member of the Global Home Care (GHC) Sales Leadership Team, representing trade marketing, customer planning, and trade investment perspectives in leadership forums.
  • Leverage syndicated data, POS data, and internal performance metrics to generate actionable insights, evaluate program success, and adjust strategies to improve commercial outcomes and return on investment.
  • Coach, develop, and mentor trade marketing team members, building functional capabilities, succession readiness, and a high-performance culture aligned with business priorities.

Education and Experience Profile
  • Bachelor's degree in marketing, Business, or related field; MBA preferred.
  • 8-10+ years of progressive experience in trade marketing, revenue growth management, sales strategy, or related commercial roles, including demonstrated people leadership and cross-functional influence at a regional or national level.
  • Preference for direct CPG experience, including exposure to retail customer negotiations, Joint Business Planning (JBP), and promotional execution across multiple channels.
  • Proven ability to lead enterprise-level strategic initiatives and drive measurable commercial outcomes, including revenue growth, margin improvement, or trade spend efficiency.
  • Strong leadership presence with the ability to influence senior stakeholders, lead through ambiguity, and communicate complex insights to executive, sales, and retail audiences.

Required Skills
  • Strong commercial and financial acumen, including experience evaluating trade investment decisions, promotional effectiveness, and return on investment.
  • Proven expertise in trade marketing strategy, customer planning, and Joint Business Planning (JBP), with credibility partnering closely with Sales and retail customers.
  • Advanced analytical capabilities, including experience leveraging POS and syndicated data to generate insights and inform pricing, promotion, and assortment decisions.
  • Ability to translate complex data into clear, compelling insights and storytelling for senior leadership, sales teams, and external retail partners.
  • Deep understanding of retail and go-to-market execution across multiple channels, including mass, grocery, club, and e-commerce.
  • Strong cross-functional leadership skills, with demonstrated ability to influence outcomes across Sales, Marketing, Finance, Revenue Growth Management, and Insights in a matrixed environment.
  • Demonstrated people leadership experience, including coaching, developing, and mentoring team members while building scalable processes and capabilities.
  • Excellent communication, negotiation, and presentation skills, with executive presence and the ability to lead through ambiguity and change.

Work Environment
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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