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Trade Marketer Jobs in Florida (NOW HIRING)

Develop annual trade marketing plans channel-specific programs. * Coordinate product launches, retailer activations, demos, trade shows, and BTL initiatives. * Create sales tools, catalogs ...

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Coordinate product launches, trade marketing campaigns, and in-store execution. * Prepare executive reports and business performance presentations for regional leadership. * Collaborate cross ...

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The Event Marketer will attend pre-scheduled events and generate leads for the local office through ... Assigned to work trade shows/events/fairs/festivals, and community events to generate qualified ...

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Trade Marketer information

See Florida salary details

$10

$13

$14

How much do trade marketer jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for trade marketer in Florida is $13.52, according to ZipRecruiter salary data. Most workers in this role earn between $12.93 and $12.93 per hour, depending on experience, location, and employer.

What is a trade marketer?

A Trade Marketer is a professional responsible for developing and implementing marketing strategies aimed at increasing product sales within the supply chain, particularly through distributors, wholesalers, and retailers. Their main goal is to ensure products are well-promoted and visible in retail outlets, aligning marketing campaigns with sales objectives. Trade Marketers often collaborate closely with sales teams, analyze market trends, manage promotional activities, and build strong relationships with key retail partners. This role is critical in bridging the gap between manufacturers and the end consumer, optimizing product placement and promotion in stores.

What are some common challenges trade marketers face when aligning sales and marketing strategies?

Trade Marketers often encounter challenges in ensuring that sales and marketing teams are synchronized, particularly when launching new products or promotions. Balancing the needs of retail partners with brand objectives can require careful negotiation and clear communication. Additionally, adapting strategies to different retail environments and analyzing the effectiveness of in-store activations are ongoing aspects of the role. Successful Trade Marketers proactively collaborate across departments and use data-driven insights to refine their approach.

What are the key skills and qualifications needed to thrive as a trade marketer, and why are they important?

To thrive as a Trade Marketer, you need a solid understanding of marketing principles, sales strategies, and retail dynamics, often supported by a degree in marketing, business, or a related field. Familiarity with market analysis tools, CRM systems, and merchandising software is typically required. Strong negotiation, communication, and analytical skills help you build effective relationships and interpret market trends. These skills ensure that promotional activities drive sales growth, optimize product placement, and strengthen brand presence in competitive retail environments.

What is the difference between Trade Marketer vs Content Marketer?

AspectTrade MarketerContent Marketer
Primary FocusPromoting products/services through advertising and brandingCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing strategies, branding, advertising certificationsContent creation, SEO, writing, storytelling skills
Work EnvironmentAdvertising agencies, marketing departments, branding firmsDigital marketing teams, media companies, content agencies
Industry UsageCommonly used in branding and promotional campaignsUsed in inbound marketing, SEO, and audience engagement

While both roles are essential in marketing, a Trade Marketer primarily focuses on promoting brands and products through advertising and branding strategies. In contrast, a Content Marketer emphasizes creating valuable content to attract and retain customers. Understanding these differences helps organizations align their marketing efforts effectively.

What are the examples of trade marketing activities?

Trade marketers engage in activities such as in-store promotions, product displays, point-of-sale advertising, trade shows, and retailer training programs to increase product visibility and sales. They also develop marketing strategies tailored to retail partners and analyze sales data to optimize campaigns.
Infographic showing various Trade Marketer job openings in Florida as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $28,127 per year, or $13.5 per hour.

Trade Marketing & Events Specialist

nationalbeverage

Fort Lauderdale, FL • On-site

Full-time

Re-posted 7 days ago


Job description

Job Overview:

 

The Trade Marketing & Events Specialist supports brand growth and commercial execution across the beverage category by leading trade marketing initiatives and high-impact events. This role partners closely with Sales, Marketing, and Merchandising teams to strengthen brand visibility. 

Key Responsibilities
  • Event Planning & Execution — Lead the planning, coordination, and on-site execution of beverage industry trade shows, and sampling activations. Manage logistics, booth design, vendor relationships, and post-event performance recaps.
  • Trade Marketing Programs — Develop and execute trade marketing initiatives that drive velocity and distribution, including POS materials, promotional merchandise, retail displays, and seasonal campaigns.
  • Sales Enablement — Create sell-in materials, product education tools, and channel-specific assets that support the Sales team in presenting the beverage portfolio to retailers, operators, and distributors.
  • Budget Management — Manage trade marketing and event budgets, ensuring cost-effective planning, accurate forecasting, and timely reconciliation.
  • Cross-Functional Collaboration — Work closely with sales, merchandising, marketing and design teams.
  • Performance Tracking — Measure the impact of trade programs and events, providing insights and recommendations to optimize future execution.
  • Compliance Awareness — Ensure all trade materials and activations comply with beverage industry regulations and brand guidelines.
Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 3–5 years of experience in trade marketing, events, or field marketing (beverage or CPG experience strongly preferred)
  • Strong understanding of beverage industry dynamics, and category trends
  • Excellent project management and organizational skills
  • Strong communication and relationship-building abilities
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Experience working with agencies, vendors, and distributor partners
  • Proficiency in Microsoft Office; familiarity with CRM or marketing platforms
  • Willingness to travel for events 
Ideal Candidate

You’re a resourceful, detail-oriented, energetic marketer who thrives in the fast-moving beverage world. You understand how to bring brands to life at retail and create memorable experiences that drive brand awareness. You’re equally comfortable planning logistics, crafting compelling trade materials, and representing the brand at industry events.

 

National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation.