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Tour Guide Jobs in Wisconsin (NOW HIRING)

American Cruise Lines

Travel Director

La Crosse, WI · On-site

Previous National Parks Tour Guide experience preferred. * Significant experience in hospitality, tourism, and/or event management. * Strong sense of production and presentation. * Proficiency in ...

Wisconsin

Student Alumni Ambassador

Stevens Point, WI · On-site

$12/hr

Tour guide training desirable but not required * Ability to work some evenings and weekends Apply through WorkDay Wage: $12 per hour Hours: 6-10 per week, varies depending on events (more during ...

Epic

Trainer

Madison, WI

$22.75 - $31/hr

Do you enjoy or have experience on stage, in a classroom, or as a tour guide? This could be the position for you. Experience our state-of-the-art campus, eat delicious food, and travel the world. We ...

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Tour Guide information

See Wisconsin salary details

$8

$18

$33

How much do tour guide jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for tour guide in Wisconsin is $18.99, according to ZipRecruiter salary data. Most workers in this role earn between $14.57 and $21.35 per hour, depending on experience, location, and employer.

What is a tour guide?

Tour guides are professionals who lead individuals or groups on tours, providing information about the places being visited. They share historical, cultural, and practical knowledge, answer questions, and ensure the safety and enjoyment of their guests. Tour guides may work in various settings, such as museums, cities, nature parks, or heritage sites. Their role is to enhance the visitor experience by making the tour informative, engaging, and memorable.

What is a tour guide?

Tour guides are the helpful and knowledgeable resources for travelers. They may be on staff at museums or other tourist attraction sites to run scheduled tours our provide information to visitors. They may also lead guided tours through natural attractions, like caves or hikes to a waterfall. Tour guides assist visitors, monitor crowds, and provide information. Some tour guides have extensive knowledge in a particular subject or area, for example, a period in history or ecology.

What are the key skills and qualifications needed to thrive as a tour guide, and why are they important?

To thrive as a Tour Guide, you need in-depth knowledge of local history and attractions, strong verbal communication skills, and often a relevant certification or license depending on the region. Familiarity with booking software, audio tour systems, and GPS navigation devices is typically required. Exceptional interpersonal skills, enthusiasm, and adaptability help create engaging and memorable experiences for diverse groups. These abilities ensure that tours run smoothly, clients remain safe and informed, and guests leave with a positive impression.

What are some common challenges tour guides face during group tours, and how can they effectively handle them?

Tour Guides often encounter challenges such as managing diverse group dynamics, addressing unexpected questions, and adapting to last-minute itinerary changes. Effective communication and strong organizational skills are key to keeping the group engaged and on schedule. Building rapport with participants, staying flexible, and having a deep knowledge of the tour content help guides handle unforeseen issues smoothly. Many guides also develop quick problem-solving strategies to ensure a positive experience for all guests.

What is the difference between Tour Guide vs Travel Agent?

AspectTour GuideTravel Agent
CredentialsNone required, but certifications like Certified Tour Guide can helpTravel certifications or licenses may be preferred
Work EnvironmentOn-site at tourist locations, guiding groups in personOffice-based or remote, planning and booking travel arrangements
Employer & Industry UsageTourism, hospitality, travel companies, attractionsTravel agencies, tour operators, online booking platforms
Common Search & Comparison IntentUnderstanding roles, job duties, and qualificationsPlanning trips, booking travel, and arranging tours

While both Tour Guides and Travel Agents work within the tourism industry, Tour Guides lead groups at specific locations, providing on-site information and entertainment. Travel Agents, on the other hand, focus on planning and booking travel arrangements behind the scenes. Each role requires different skills and work environments, but both contribute to the overall travel experience.

Do tour guides get paid a lot?

Tour guides' salaries vary depending on location, experience, and employer, but they generally earn modest wages, often hourly or per tour. Experienced guides with specialized knowledge or certifications can earn higher pay, and tips from customers can also supplement income.
More about Tour Guide jobs

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For Tour Guide jobs in Wisconsin, the most frequently searched job titles are:

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Tour Guide jobs near you
Infographic showing various Tour Guide job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 16% Part Time, 1% Temporary, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $39,490 per year, or $19 per hour.

Tour Guide/Guest Experience Associate

Harley-Davidson

Milwaukee, WI • On-site

Full-time, Part-time

Medical, Retirement

Re-posted 12 days ago

Job description

Auto req ID: 57378 
Title: Tour Guide/Guest Experience Associate 
Job Function: Sales 
Location: MUSEUM
Workplace Category: Onsite 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Part Time 
Shift: SHIFT1 

A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI's top tourist destinations for visitors from around the globe. Join the H-D Museum as a Tour Guide/Guest Experience Associate and help create an experience that will stay with visitors for a lifetime.


Job Summary
The Guest Experience Associate (GEA) will be the first point of contact for Harley-Davidson Museum guests and will be responsible for providing a positive, enjoyable experience for all guests. This integral member of our Museum team will be responsible for day-to-day operations at the Museum. The GEA will demonstrate superior customer service both in person and on the phone and be able to conduct guest transactions/interactions professionally. The GEA will be responsible for imparting knowledge about the Museum, processing sales transactions (cash handling), conducting upsell conversations to meet expected goals, and assisting with various guest-facing activities.

Job Responsibilities

  • Provide superior hospitality by greeting visitors, answering questions, and resolving concerns promptly and professionally.
  • Perform all guest transaction processes, including cash and credit handling, using the point-of-sale (POS) system accurately and efficiently.
  • Engage guests through upselling and suggestive selling to meet sales goals.
  • Learn and deliver scripted tours and other interpretive content for individuals and groups.
  • Support daily museum operations and assist in all guest-facing areas as needed.
  • Maintain composure and attention to detail while managing multiple tasks in a fast-paced environment.
  • Collaborate effectively with teammates to ensure smooth daily operations and cohesive guest experience.
  • Develop a general understanding of Harley-Davidson's history and brand heritage to enhance guest engagement.
  • Work scheduled shifts on weekends, holidays, and evenings as required to support operational needs.

 

Education Requirements

A high school diploma or equivalent is required (must be 18 years or older).

Experience Requirements

  • Prior experience in hospitality, retail, or other guest-facing environments required.
  • Experience working in a fast-paced setting with a high level of attention to detail.
  • Familiarity with computers and the ability to learn point-of-sale (POS) systems (processing cash and credit card transactions).

Skills Required:

  • Strong communication and interpersonal skills with a focus on hospitality.
  • Ability to multitask and remain calm under pressure.
  • Team-oriented approach with initiative and adaptability.
  • Sales-minded with the ability to identify and act on upsell opportunities.
  • Knowledge of or interest in Harley-Davidson history and culture is a plus.

 

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No  
Travel Required: 0 - 10%  
Pay Range: 15.50 
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer  
Relocation: This position is not eligible for relocation assistance  

Apply