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Tour Guide Jobs in Wisconsin (NOW HIRING)

Lamers Bus Lines, Inc.

Travel Coordinator

De Pere, WI · On-site

Guide services to be used during the tour * Receptive operators to be used, if any * Any other special services applicable to the tour ORGANIZATION & SECURING VENDORS After the detailed plan for a ...

American Cruise Lines

Travel Director

La Crosse, WI

Previous National Parks Tour Guide experience preferred. * Significant experience in hospitality, tourism, and/or event management. * Strong sense of production and presentation. * Proficiency in ...

Wisconsin

Student Alumni Ambassador

Stevens Point, WI · On-site

$12/hr

Tour guide training desirable but not required * Ability to work some evenings and weekends Apply through WorkDay Wage: $12 per hour Hours: 6-10 per week, varies depending on events (more during ...

Western Racquet Club

Server

Elm Grove, WI · On-site

$15 - $17/hr

Be the culinary tour guide by distributing menus and answering any questions with grace and expertise. * Keep those glasses filled with ice water, and don't forget to suggest some mouthwatering menu ...

Epic

Trainer

Madison, WI · On-site

$22.75 - $31/hr

Do you enjoy or have experience on stage, in a classroom, or as a tour guide? This could be the position for you. Experience our state-of-the-art campus, eat delicious food, and travel the world. We ...

Epic

Trainer

Madison, WI

$22.75 - $31/hr

Do you enjoy or have experience on stage, in a classroom, or as a tour guide? This could be the position for you. Experience our state-of-the-art campus, eat delicious food, and travel the world. We ...

Montello Care Center

Dietary Aide

Montello, WI

$16 - $18.76/hr

Community tour, badge, and ongoing paid training About Montello Care Center: Join our 50-bed ... Our Company Culture is guided by our Core Values: Do the Right Thing | Foster Positive ...

Bell Tower Residence

Cook

Merrill, WI

$15/hr

Prepares and serves food according to portion control guides and diet restrictions * Ability to ... Community tour, badge, and ongoing paid training About Bell Tower Residence: Join our 90-bed ...

Holton Manor

Assistant Administrator

Elkhorn, WI

$25 - $30/hr

Community tour, badge, keys, and ongoing paid training About Holton Manor: Join our 60-bed skilled ... Our community culture is guided by our Core Values: Do the Right Thing | Foster Positive ...

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Showing results 21-40

All JobsTour Guide JobsTour Guide Jobs in Wisconsin

Tour Guide information

See Wisconsin salary details

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How much do tour guide jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for tour guide in Wisconsin is $18.99, according to ZipRecruiter salary data. Most workers in this role earn between $14.57 and $21.35 per hour, depending on experience, location, and employer.

What is a tour guide?

Tour guides are professionals who lead individuals or groups on tours, providing information about the places being visited. They share historical, cultural, and practical knowledge, answer questions, and ensure the safety and enjoyment of their guests. Tour guides may work in various settings, such as museums, cities, nature parks, or heritage sites. Their role is to enhance the visitor experience by making the tour informative, engaging, and memorable.

What is a tour guide?

Tour guides are the helpful and knowledgeable resources for travelers. They may be on staff at museums or other tourist attraction sites to run scheduled tours our provide information to visitors. They may also lead guided tours through natural attractions, like caves or hikes to a waterfall. Tour guides assist visitors, monitor crowds, and provide information. Some tour guides have extensive knowledge in a particular subject or area, for example, a period in history or ecology.

What are the key skills and qualifications needed to thrive as a tour guide, and why are they important?

To thrive as a Tour Guide, you need in-depth knowledge of local history and attractions, strong verbal communication skills, and often a relevant certification or license depending on the region. Familiarity with booking software, audio tour systems, and GPS navigation devices is typically required. Exceptional interpersonal skills, enthusiasm, and adaptability help create engaging and memorable experiences for diverse groups. These abilities ensure that tours run smoothly, clients remain safe and informed, and guests leave with a positive impression.

What are some common challenges tour guides face during group tours, and how can they effectively handle them?

Tour Guides often encounter challenges such as managing diverse group dynamics, addressing unexpected questions, and adapting to last-minute itinerary changes. Effective communication and strong organizational skills are key to keeping the group engaged and on schedule. Building rapport with participants, staying flexible, and having a deep knowledge of the tour content help guides handle unforeseen issues smoothly. Many guides also develop quick problem-solving strategies to ensure a positive experience for all guests.

What is the difference between Tour Guide vs Travel Agent?

AspectTour GuideTravel Agent
CredentialsNone required, but certifications like Certified Tour Guide can helpTravel certifications or licenses may be preferred
Work EnvironmentOn-site at tourist locations, guiding groups in personOffice-based or remote, planning and booking travel arrangements
Employer & Industry UsageTourism, hospitality, travel companies, attractionsTravel agencies, tour operators, online booking platforms
Common Search & Comparison IntentUnderstanding roles, job duties, and qualificationsPlanning trips, booking travel, and arranging tours

While both Tour Guides and Travel Agents work within the tourism industry, Tour Guides lead groups at specific locations, providing on-site information and entertainment. Travel Agents, on the other hand, focus on planning and booking travel arrangements behind the scenes. Each role requires different skills and work environments, but both contribute to the overall travel experience.

Do tour guides get paid a lot?

Tour guides' salaries vary depending on location, experience, and employer, but they generally earn modest wages, often hourly or per tour. Experienced guides with specialized knowledge or certifications can earn higher pay, and tips from customers can also supplement income.
More about Tour Guide jobs

What are the most commonly searched types of Tour Guide jobs in Wisconsin?

The most popular types of Tour Guide jobs in Wisconsin are:

What are popular job titles related to Tour Guide jobs in Wisconsin?

For Tour Guide jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Tour Guide jobs in Wisconsin look for?

The top searched job categories for Tour Guide jobs in Wisconsin are:

What cities in Wisconsin are hiring for Tour Guide jobs?

Cities in Wisconsin with the most Tour Guide job openings:

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For Tour Guide jobs in WI, the most frequently searched job titles are:

Tour Guide jobs near you
Infographic showing various Tour Guide job openings in Wisconsin as of September 2026, with employment types broken down into 37% Full Time, 58% Part Time, and 5% Temporary. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $39,490 per year, or $19 per hour.

Tour Sales Consultant (Call Center)

Eau Claire, WI • On-site

Xanterra Travel Collection
Traveler Accommodation • 5 - 10K employees
Learn more about Xanterra Travel Collectionexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Xanterra Travel Collection rating

6.8

Company rating: 6.8 out of 10

Based on 42 frontline employees who took The Breakroom Quiz

Job description

Overview
COMPANY SUMMARY
At Holiday Vacations, our mission is to enrich lives with valued travel experiences. We offer inclusive guided tours led by professional Tour Directors to more than 70 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the destination alive for our guests. We are headquartered in Eau Claire, Wisconsin and are a subsidiary of Xanterra Travel Collection, the largest national park concessionaire in the U.S. Xanterra also owns other tour operator and cruise line brands including VBT Bicycling Vacations, Country Walkers, and Windstar Cruises.
We offer a competitive hourly wage and bonuses, as well as a full benefits package including medical, dental, vision, short- and long-term disability insurance, life insurance, 401k with company match, company contributions to HSA account, PTO, pet insurance, AFLAC, and more.
POSITION SUMMARY
This position will work under the supervision of the Tour Sales Manager and is responsible for securing tour sales and providing exceptional guest service, from the guest's first contact with Holiday Vacations until the completion of their tour. A Tour Sales Consultant must be passionate about travel and believe in the products we offer and our brand.
At Holiday Vacations, how we work is just as important as what we deliver, welcome to The HV Way!
  • Honesty & Integrity: We act with honesty and accountability, building trust with every guest, partner, and teammate. We keep our promises.
  • Create Community: We create community by treating each other and our guests like extended family, fostering belonging, celebrating, and supporting one another.
  • Surprise & Delight: We go beyond expectations to create meaningful experiences. We make every effort to exceed expectations.
  • Grow Together: We embrace curiosity, feedback, and continuous learning - always striving to be better and do better.
  • Innovate Boldly: We seek fresh ideas, adapt to change, and look for ways to stay ahead in a dynamic travel landscape
  • Protect What Matters: We prioritize safety and sustainability for our people, our guests, and the places we explore.
  • Celebrate the Team: We succeed together, value each person's gifts and contributions, and take time to enjoy the journey along the way.

Responsibilities
AREAS OF RESPONSIBILITY
  • Receive inbound guest calls while remaining customer-focused, consistently providing excellent customer service.
  • Reach out to guests who engaged with Holiday Vacations on-line. WE DO NOT DO COLD CALLING!
  • Conduct outbound service calls for requested follow up with guests related to pre-tour notifications, departure point changes, reservation confirmations, and to finalize any other questions.
  • Stay current and up to date on tour itinerary details, destination knowledge, as well as industry trends.
  • Data entry reservations, cancellations, and transfers into the reservation system, maintain accuracy of guest accounts in the reservations system.
  • Process payments securely and accurately.
  • Support guest's needs, clarify information, research issues, while providing solutions in a timely and professional manner.
  • Stay current and up to date on promotional materials to sell tour packages such as brochures, catalogs, and travel deals.
  • Partner with guests to build a long-lasting relationship.
  • Collaborate with internal departments to improve workflows and maximize the guest experience.
  • Professionally and accurately share the benefits of travel insurance and loyalty programs to guests on every call.
  • Other duties as assigned.

Qualifications
CORE COMPETENCIES
A successful Tour Sales Consultant possesses and demonstrates:
  • Accountability by taking ownership of their actions and outcomes. They embrace feedback, make improvements when needed, and work diligently to ensure the highest standards in all aspects of their work.
  • Attention to Detail by thoroughly reviewing their work, ensuring accuracy and precision in all tasks. They focus on the small but critical aspects of projects, consistently identifying and correcting errors to maintain quality and efficiency.
  • Communication Skills by conveying information clearly and effectively across various channels, actively listening to others, and tailoring their messages to ensure mutual understanding and engagement with diverse audiences.
  • Guest Service by anticipating and responding to guests' needs, creating a welcoming environment, and consistently delivering exceptional experiences. Demonstrating empathy, enthusiasm, professionalism, and attentiveness, ensuring every guest feels valued and supported.
  • Relationship Building by establishing trust, maintaining open communication, and fostering long-term connections. Actively listening, showing genuine interest in others, and engaging in meaningful interactions that result in loyalty, collaboration, and mutual respect.
  • Sales by identifying guests' needs, showcasing product or service value, and guiding prospects toward informed decisions. Leveraging knowledge, communicating clearly, and adapting an approach to build rapport, close deals, and achieve growth targets.

REQUIRED KNOWLEDGE, SKILLS, AND EXPERIENCE
  • Passion for travel that can be shared with others.
  • Two or more years of experience in sales or customer service.
  • Exceptional ability to handle a high volume and wide variety of calls with enthusiasm, empathy, patience, and professionalism.
  • Desire to exceed sales and performance metrics.
  • Proficiency with MS Office products (Excel, Outlook, Word, and Teams).
  • Experience with contact center phone system (Ring Central).
  • Ability to expertly navigate between multiple software programs to provide seamless and excellent guest service.
  • Strong typing skills - at least 35 WPM.
  • Excellent listening skills, demonstrating a warm, enthusiastic, and caring personality that naturally shines through in phone interactions, helping guests feel valued, heard, and excited about their travel experience.
  • Demonstrates genuine compassion and eagerness to provide outstanding service to every guest.
  • Strong time management and decision-making skills.
  • Ability to adapt quickly to an ever-changing, high-paced contact center environment.
  • Strong attention to detail and organizational skills.
  • Ability to work both independently and within a team and also collaborate with other departments within the company.

WORKING CONDITIONS AND ARRANGEMENTS
Work Location: The location for work is the Holiday Vacations corporate headquarters in Eau Claire, Wisconsin. The office environment may have moderate noise levels from office equipment and verbal interaction.
Schedule: Work hours are generally during the regular business week, Monday through Friday, 8:00 am to 5:00 pm CST with a one-hour unpaid lunch, but there may be variations due to the time of year, and department demands. This position follows a hybrid work arrangement, involving a rotation of working in office one week followed by working from home (in the State of Wisconsin) the next 2-3 weeks.
PLEASE NOTE: The first 4-6 weeks of training are required to be on-site in Eau Claire, WI. Once you have completed training and are performing at an acceptable level, you will have the option to work remotely from home, assuming you can meet the requirements of working remotely.
Physical Requirements: The job requires the ability to sit for extended periods of time, as well as the ability to frequently walk and lift or carry up to 35 lbs. May require bending, twisting, stooping, grasping, and reaching outward or above shoulders, lift/carry and push or pull up to 50 lbs. Intense mental and visual concentration is required for computer usage.
TECHNICAL AND HOME-OFFICE REQUIREMENTS
  • Must have a distraction-free workspace/environment with space for a desktop computer with two monitors.
  • Must have a stable power source and internet connection, including a dedicated high-speed internet and ethernet connection.
  • Connection cannot be wireless, Wi-Fi extenders, Wi-Fi repeaters, or hotspots.
  • Ability to plug in your equipment to modem/router during work times.

BENEFITS: For full-time employees, Holiday Vacations offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Paid Time Off and Holiday Paid Time Off; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; and Employee Discounts and Travel Deals.
EEO: Holiday Vacations is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.

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