ZipRecruiter

Log In

1

Tour Guide Jobs in Wisconsin (NOW HIRING)

American Cruise Lines

Travel Director

La Crosse, WI

Previous National Parks Tour Guide experience preferred. * Significant experience in hospitality, tourism, and/or event management. * Strong sense of production and presentation. * Proficiency in ...

Wisconsin

Student Alumni Ambassador

Stevens Point, WI · On-site

$12/hr

Tour guide training desirable but not required * Ability to work some evenings and weekends Apply through WorkDay Wage: $12 per hour Hours: 6-10 per week, varies depending on events (more during ...

Trek Bicycle Corporation

Customer Care, Guide

Waterloo, WI · On-site

$15.50 - $21/hr

As a Customer Care Guide, you'll be the vital link between Trek and our independent bicycle dealer customers. Your role will be to enhance our Customer Care department with your exceptional ...

Trek Bicycle

Customer Care, Guide

Waterloo, WI · On-site

$15.50 - $21/hr

As a Customer Care Guide, you'll be the vital link between Trek and our independent bicycle dealer customers. Your role will be to enhance our Customer Care department with your exceptional ...

Trek Bicycle

Customer Care, Guide

Waterloo, WI · On-site

$15.50 - $21/hr

As a Customer Care Guide, you'll be the vital link between Trek and our independent bicycle dealer customers. Your role will be to enhance our Customer Care department with your exceptional ...

Wisconsin Department of Military Affairs

WI · On-site

Follow-on tour lengths may be from 1 to 6 years per ANGI 36-101. * Non AGR Person receiving a ... Reviews Foreign Clearance Guide, consignment instructions, Transportation Facilities Guide, and ...

Beloit College

Visit Experience Coordinator

Beloit, WI · On-site

$36K - $38K/yr

The Coordinator will supervise the Student Ambassador Program and is responsible for recruiting, training and supervision of a team of student tour guides and front desk student staff. The ...

Beloit College

Visit Experience Coordinator

Beloit, WI · On-site

$36K - $38K/yr

The Coordinator will supervise the Student Ambassador Program and is responsible for recruiting, training and supervision of a team of student tour guides and front desk student staff. The ...

New

Internal Career Site

Buyer Assistant

Eau Claire, WI

$19.75 - $26.25/hr

We offer inclusive guided tours led by professional Tour Directors to more than 70 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Rock Realty

Zillow Flex Real Estate Agent

Madison, WI

$48K - $196K/yr

Through our partnership with Zillow, we ensure a steady stream of premium live tour requests ... A passion for guiding sellers and buyers through residential real estate transactions * Proficiency ...

Rock Realty

Zillow Flex Real Estate Agent

Fitchburg, WI

$48K - $196K/yr

Through our partnership with Zillow, we ensure a steady stream of premium live tour requests ... A passion for guiding sellers and buyers through residential real estate transactions * Proficiency ...

next page

Showing results 1-20

All JobsTour Guide JobsTour Guide Jobs in Wisconsin

Tour Guide information

See Wisconsin salary details

$8

$18

$33

How much do tour guide jobs pay per hour?

As of Jul 10, 2026, the average hourly pay for tour guide in Wisconsin is $18.99, according to ZipRecruiter salary data. Most workers in this role earn between $14.57 and $21.35 per hour, depending on experience, location, and employer.

What qualifications do I need to be a tour guide?

To become a tour guide, you typically need good communication skills, a thorough knowledge of the area or subject, and often a relevant license or certification depending on local regulations. Some positions may require a high school diploma or equivalent, and experience in customer service or public speaking is beneficial.

How much do tour guides get paid?

Tour guides typically earn an hourly wage ranging from $10 to $25, with average annual salaries around $25,000 to $40,000. Pay can vary based on location, experience, and the type of tours they lead, and many guides earn tips in addition to their base pay.

What are tour guides?

Tour guides are professionals who lead individuals or groups on tours, providing information about the places being visited. They share historical, cultural, and practical knowledge, answer questions, and ensure the safety and enjoyment of their guests. Tour guides may work in various settings, such as museums, cities, nature parks, or heritage sites. Their role is to enhance the visitor experience by making the tour informative, engaging, and memorable.

What are some common challenges Tour Guides face during group tours, and how can they effectively handle them?

Tour Guides often encounter challenges such as managing diverse group dynamics, addressing unexpected questions, and adapting to last-minute itinerary changes. Effective communication and strong organizational skills are key to keeping the group engaged and on schedule. Building rapport with participants, staying flexible, and having a deep knowledge of the tour content help guides handle unforeseen issues smoothly. Many guides also develop quick problem-solving strategies to ensure a positive experience for all guests.

What Are Tour Guides?

Tour guides are the helpful and knowledgeable resources for travelers. They may be on staff at museums or other tourist attraction sites to run scheduled tours our provide information to visitors. They may also lead guided tours through natural attractions, like caves or hikes to a waterfall. Tour guides assist visitors, monitor crowds, and provide information. Some tour guides have extensive knowledge in a particular subject or area, for example, a period in history or ecology.

What jobs pay 4000 a week without a degree?

For a tour guide, earning $4,000 a week is uncommon and typically requires high-end experience, specialized skills, or working in luxury or exclusive settings. Most tour guides earn between $300 and $1,000 weekly, depending on location, tips, and the type of tours offered. High earnings may be possible in niche markets or with additional certifications, but such income levels are rare without formal education or extensive experience.

How can I get a job as a tour guide?

To become a tour guide, you typically need good communication skills, knowledge of the area or subject, and often a relevant certification or license depending on the location. Gaining experience through volunteering or entry-level positions can also improve your chances of employment in the field.

What are the key skills and qualifications needed to thrive as a Tour Guide, and why are they important?

To thrive as a Tour Guide, you need in-depth knowledge of local history and attractions, strong verbal communication skills, and often a relevant certification or license depending on the region. Familiarity with booking software, audio tour systems, and GPS navigation devices is typically required. Exceptional interpersonal skills, enthusiasm, and adaptability help create engaging and memorable experiences for diverse groups. These abilities ensure that tours run smoothly, clients remain safe and informed, and guests leave with a positive impression.

What is the difference between Tour Guide vs Travel Agent?

AspectTour GuideTravel Agent
CredentialsNone required, but certifications like Certified Tour Guide can helpTravel certifications or licenses may be preferred
Work EnvironmentOn-site at tourist locations, guiding groups in personOffice-based or remote, planning and booking travel arrangements
Employer & Industry UsageTourism, hospitality, travel companies, attractionsTravel agencies, tour operators, online booking platforms
Common Search & Comparison IntentUnderstanding roles, job duties, and qualificationsPlanning trips, booking travel, and arranging tours

While both Tour Guides and Travel Agents work within the tourism industry, Tour Guides lead groups at specific locations, providing on-site information and entertainment. Travel Agents, on the other hand, focus on planning and booking travel arrangements behind the scenes. Each role requires different skills and work environments, but both contribute to the overall travel experience.

More about Tour Guide jobs
What are the most commonly searched types of Tour Guide jobs in Wisconsin? The most popular types of Tour Guide jobs in Wisconsin are:
What are popular job titles related to Tour Guide jobs in Wisconsin? For Tour Guide jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Tour Guide jobs in Wisconsin look for? The top searched job categories for Tour Guide jobs in Wisconsin are:
What cities in Wisconsin are hiring for Tour Guide jobs? Cities in Wisconsin with the most Tour Guide job openings:
What are popular job titles related to Tour Guide jobs in WI? For Tour Guide jobs in WI, the most frequently searched job titles are:
Tour Guide jobs near you
Infographic showing various Tour Guide job openings in Wisconsin as of July 2026, with employment types broken down into 76% Full Time, and 24% Part Time. Highlights an 100% In-person job distribution, with an average salary of $39,490 per year, or $19 per hour.
Travel Director

Travel Director

American Cruise Lines

La Crosse, WI

Full-time

Medical, Dental, Vision, Retirement

Re-posted 3 days ago

Job description

Travel Director/Adventure Guide – National Parks
American Cruise Lines is seeking Travel Directors to join our shipboard team for the 2026 cruising season. The Travel Director role is responsible for engaging guests in each destination through a series of explorations and adventures throughout the National Parks. As a Travel Director you are responsible and accountable for all land exploration, transfer operations, and brand ambassadorship amp; representation. The Travel Director is the most visible advocate for guests and is responsible for creating a fun atmosphere while always engaging guests and socializing throughout the land exploration.

This role has a very high level of guest interaction and can be very demanding, with long hours. The role requires an energetic and creative person with extraordinarily polished communications amp; social skills, a collaborative team spirit and a passion for guest satisfaction.

At American Cruise Lines, we are driven by our values—Optimism, Commitment, Patriotism, and Merit. These values shape our culture, our service, and our people, guiding us as we work together to Share America’s Story on the Finest American Ships.
Available Regions:
  • National Parks amp; Legendary Rivers itinerary: Yellowstone, Glacier amp; Grand Teton
  • Great Smoky Mountains
  • Northwest National Parks: Mt. Rainier, Olympic National Park, North Cascades National Park
  • Alaska National Parks
Responsibilities:
  • Lead guests through their daily National Parks explorations while acting as a company representative and brand ambassador.
  • Provide narration and commentary throughout the National Parks, giving accurate and relevant information and facts about the parks, history, nature, and wildlife.
  • Effectively communicate with guests about the schedule, weather, and activity levels.
  • Create daily programs to give to guests to explain what each day entails.
  • Create and execute entertainment, such as trivia and games, on board the motorcoach.
  • Assist guests with minor medical attention.
  • Accommodate all reasonable guest requests.
  • Socialize with guests at every opportunity.
  • Communicate with home office frequently, including completing weekly reports, relaying information about early guest departures (if applicable), or changes in schedule/plans.
  • Prepare materials for turnaround day.
  • Monitor and evaluate performance of vendors, coach companies, and guides and send feedback to home office.
  • Candidates will be required to work onboard as an Excursions Director for 4–6 weeks prior to their assignment as a Tour Director in order to become fully assimilated with the company and onboard operations.
Attributes for Success:
  • Ability to engage guests throughout each cruise.
  • Superior time management.
  • Ability to manage and solve problems.
  • Sense of urgency in all guest, crew, and home office requests.
  • Positive attitude and receptive to continuous performance feedback.
Qualifications:
  • Bachelor’s Degree in hospitality, tourism, or event management is preferred.
  • Previous National Parks Tour Guide experience preferred.
  • Significant experience in hospitality, tourism, and/or event management.
  • Strong sense of production and presentation.
  • Proficiency in Microsoft Office Suite applications.
  • Enthusiasm, confidence, and a can-do attitude.
  • Strong public speaking skills.
  • Excellent time management and attention to detail.
  • Transportation Worker Identification Credential (TWIC).
  • Ability to perform the essential functions of the job with or without accommodation.
Work Schedule:
  • 6-8 weeks working / 1-2 weeks off.
  • 7 days per week while working.
  • This is a full-time, exempt position.
Essential Functions:
  • Ships experience forces from wind, waves, and currents, prompting them to exhibit six distinct motions known as ship motions. The six motions are surge, sway, heave, roll, pitch, and yaw. This position requires the ability to live and satisfactorily perform job duties in an environment that is subject to constant motion.
  • Ability to work around 12-14 hours per day, and be on call at all times for any guest emergencies.
  • Ability to assist in the event of an emergency including:
    • Assisting with minor medical issues, including altitude sickness or minor injuries.
    • Identify and arrange medical assistance in remote areas.
  • Ability to assist in the event of an on-board emergency by quickly climbing up a ladder, opening, and passing through a 20” diameter hatch.
  • Ability to walk around 10 miles at high altitude, sometimes up to 7600 ft, in various types of terrain and weather conditions.
  • Ability to frequently lift up to 20 lbs. and occasionally lift up to 50 lbs.
  • Ability to frequently bend, squat and reach.
  • Ability to work outside during inclement weather, staying agile, and maintaining balance over wet terrain.
  • Ability to work outside with frequent and direct sun and heat exposure.
  • Ability to live and work in a constantly moving environment, including changing hotels every 2-3 nights.
Compensation and Benefits:
  • Competitive daily rate.
  • Health, dental, vision, and 401(k) with match.
  • Covered Expenses: American Cruise Lines provides travel, room and board, uniforms, and training from industry experts.
Applicant Acknowledgment
By proceeding to apply for the above position, I acknowledge that I have read and understand the description of the job position for which I am applying, I agree that it accurately reflects the essential functions of the position, and I represent that I can complete the essential functions of the position.
Equal Opportunity Employer
American Cruise Lines is committed to providing equal employment opportunities for all employees and applicants. ‎American Cruise Lines bases all employment decisions on business needs, job requirements, and individual ‎qualifications without regard to protected characteristics, including, but not limited to, race, color, religion, sex (including pregnancy), national origin and citizenship, age (40 and over), disability (including perceived disability), generic information, military service, or any other protected characteristic under applicable federal, state, or local law. ‎This policy applies to all aspects of employment and employment decisions, including, but not limited to, ‎hiring, selection, job assignment, training, compensation, promotion, discipline, termination, and access ‎to benefits.‎
*Job sites across the nation.
**This job description is not intended to be a comprehensive list of the duties and responsibilities of the position and such duties and responsibilities may change without notice.

Apply