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Professional Tour Guide Jobs in Wisconsin (NOW HIRING)

Milwaukee Bucks, LLC.

Tour Guide

Milwaukee, WI · On-site

$19.90/hr

Tour Guide Department: Guest Experience Class: Part time, Hourly, Non-Exempt Reports to: Director ... The work involves speaking to a variety of groups in a professional, educational, and entertaining ...

Internal Career Site

Accounting Specialist

Eau Claire, WI

$21 - $28.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Xanterra Travel Collection

Accounting Specialist

Eau Claire, WI

$21 - $28.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Xanterra Travel Collection

Accounting Specialist

Eau Claire, WI · On-site

$21 - $28.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Xanterra Travel Collection

Director of Sales

Eau Claire, WI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Internal Career Site

Director of Sales

Eau Claire, WI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Xanterra Travel Collection

Director of Sales

Eau Claire, WI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the ...

Epic

Trainer

Madison, WI

$22.75 - $31/hr

Do you enjoy or have experience on stage, in a classroom, or as a tour guide? This could be the ... A history of academic and professional success * Willingness to travel at least 3 times per year to ...

Epic

Trainer

Madison, WI · On-site

$22.75 - $31/hr

Do you enjoy or have experience on stage, in a classroom, or as a tour guide? This could be the ... A history of academic and professional success * Willingness to travel at least 3 times per year to ...

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All JobsProfessional Tour Guide JobsProfessional Tour Guide Jobs in Wisconsin

Professional Tour Guide information

What is a professional tour guide?

Professional tour guides are individuals trained to lead groups or individuals on tours, providing educational and entertaining commentary about the places being visited. They possess in-depth knowledge of local history, culture, landmarks, and attractions, and tailor their presentations to the interests of their audience. Tour guides are skilled communicators, often fluent in multiple languages, and are responsible for ensuring a safe and enjoyable experience for all participants.

What does a professional tour guide do?

As a professional tour guide, you provide education, historical detail, and cultural insight to clients as you travel along a predetermined route. In this role, you may explain details about each site, answer questions, and help ensure the safety of all clients. Fulfilling the responsibilities and duties of a professional tour guide sometimes involves operating vehicles, which can include buses, planes, boats, trains, or any other form of group transportation. This job often requires speaking throughout the day and occasionally requires bilingualism. Most professional tour guides work with established tour companies or independent commercial entities like art galleries or museums. Regardless of the form each tour takes, all professional tour guide jobs require memorizing significant amounts of information about the history of the area and any salient point related to the area or subject the tour covers.

What are the key skills and qualifications needed to thrive as a professional tour guide, and why are they important?

To thrive as a Professional Tour Guide, you need in-depth local knowledge, strong storytelling abilities, and often a relevant certification or license, depending on the region. Familiarity with booking software, audio equipment, and foreign language proficiency are commonly required technical tools and assets. Exceptional interpersonal skills, adaptability, and the ability to engage diverse groups help guides stand out. These competencies ensure memorable, safe, and informative experiences for clients, leading to customer satisfaction and repeat business.

What are some common challenges faced by professional tour guides, and how can they be managed effectively?

Professional Tour Guides often encounter challenges such as managing diverse groups, handling unexpected changes in itineraries, and addressing varied guest expectations. To manage these effectively, guides should develop strong communication and problem-solving skills, remain adaptable, and stay well-informed about their tour locations. Additionally, building rapport with guests and anticipating logistical issues can help ensure tours run smoothly, leading to positive experiences for both guests and guides.

What is the difference between Professional Tour Guide vs Tour Escort?

AspectProfessional Tour GuideTour Escort
CredentialsMay require certification or licensing, especially for specialized toursTypically no formal certification required
Work EnvironmentLeading groups, providing historical or cultural information, often outdoors or in museumsAssisting with logistics, ensuring group safety, often in transportation or event settings
Employer & IndustryTour companies, travel agencies, museumsTravel agencies, transportation companies, event organizers

While both roles involve working with groups of travelers, a Professional Tour Guide primarily provides educational and interpretive services during tours, whereas a Tour Escort focuses on logistical support and group management. Understanding these differences helps travelers choose the right service for their needs.

Can you make a career out of being a professional tour guide?

A career as a professional tour guide is possible and often involves working for tour companies, museums, or independently. Success depends on strong communication skills, local knowledge, certifications, and the ability to adapt to different audiences; income can vary based on experience, location, and the type of tours offered.

How much money can you make as a professional tour guide?

Professional tour guides typically earn between $20,000 and $50,000 annually, with earnings varying based on experience, location, and the type of tours they lead. Many guides supplement income through tips and may work part-time or seasonally, especially in tourist-heavy areas.
More about Professional Tour Guide jobs

What are the most commonly searched types of Tour Guide jobs in Wisconsin?

The most popular types of Tour Guide jobs in Wisconsin are:

What cities in Wisconsin are hiring for Professional Tour Guide jobs?

Cities in Wisconsin with the most Professional Tour Guide job openings:

Professional Tour Guide jobs near you
Infographic showing various Professional Tour Guide job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution.

Tour Guide

Milwaukee Bucks, LLC.

Milwaukee, WI • On-site

$19.90/hr

Part-time

Re-posted 20 days ago

Job description

Job Title: Tour Guide

Department: Guest Experience

Class: Part time, Hourly, Non-Exempt

Reports to: Director of Guest Experience

Location: Fiserv Forum

Pay: $19.90/hour

The Milwaukee Bucks are looking for dedicated people who accept diversity, equity & inclusion in a workplace where everyone feels valued and encouraged.

It all begins with outstanding talent. It all begins with YOU! #FearTheDeer

What We Offer:
  • Mental Health Resources
  • On-the-job Training
  • Milwaukee Bucks and NBA League Discounts
  • Employer Paid Parking
Summary:

This position will create an exciting and informational tour experience that showcases Fiserv Forum as the central hub of Deer District for recreation in Milwaukee, connecting communities, neighborhoods, and generations. The work involves speaking to a variety of groups in a professional, educational, and entertaining manner. It requires an extensive knowledge of The Milwaukee Bucks and Fiserv Forum history with a developed understanding of customer service.

This role has union representation by MASH.

Responsibilities:
  • Perform public/private tours as needed.
  • Present, entertain, and engage large groups (up to 25 people) of people from all over the world
  • Good time management and a high degree of organizational ability.
  • Solid knowledge of local points of interest around the city along with accurate information about the Fiserv Forum and the Milwaukee Bucks.
  • Monitor the behavior of the group, especially when young children are in it and ensure everyone remains together and in compliance with the rules.
  • Be willing to put own spin on tour points, such as making jokes and providing insightful commentary.
  • Maintain a positive, professional and friendly demeanor at all times.
Qualifications:
  • Excellent customer service and communication skills.
  • Ability to speak in front of diverse groups of people.
  • Highly dependable and reliable at all times.
  • Ability to walk throughout the venue, up and down stairs, uneven surfaces, ramps (Reasonable accommodations will be made in accordance with the Americans with Disabilities Act).
  • Ability to work in high elevations (all levels of the arena) and enclosed spaces (including elevators).
  • Ability to walk and stand for extended periods of time throughout the day.
  • High school diploma or equivalent preferred
  • Previous experience working as a tour guide desired
  • Flexible schedule and the ability to work weekdays, late evenings, weekends.

All offers for employment with the Milwaukee Bucks are contingent upon the candidate having successfully completed a criminal background check. We will consider people with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.

The Milwaukee Bucks is an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Women/Disabled/Veteran/Gender Identity/Sexual Orientation.

We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team. We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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