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Phillips Farms

Tasting Room Associate

Lodi, CA · On-site

$16.90/hr

To fill the Part-Time Tasting Room Associate position, we are looking for people who enjoy working in a hospitality environment, enjoy customer interactions, promoting and selling wines, fast-paced ...

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How much do tasting room associate jobs pay per hour?

As of May 30, 2026, the average hourly pay for tasting room associate in the United States is $29.47, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $35.58 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Tasting Room Associate, and why are they important?

To excel as a Tasting Room Associate, you need strong customer service skills, knowledge of wines or beverages, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, reservation platforms, and basic inventory management tools is typically required. Excellent communication, interpersonal skills, and enthusiasm for educating guests help create memorable tasting experiences. These abilities are essential for ensuring customer satisfaction, promoting sales, and representing the brand effectively.

What are some common challenges faced by Tasting Room Associates, and how can they be addressed?

Tasting Room Associates often encounter challenges such as managing large crowds during busy hours, handling guests with varying levels of wine knowledge, and balancing multiple tasks like pouring, educating, and upselling products. Effective communication, patience, and a strong understanding of the wines offered are essential for success. Many associates find that learning to read guests’ preferences and tailoring their approach enhances the guest experience while also meeting sales goals.

What are Tasting Room Associates?

Tasting Room Associates are hospitality professionals who work in wineries, breweries, or distilleries, guiding guests through tastings and sharing information about the beverages offered. They provide excellent customer service by educating visitors about the production process, flavor profiles, and the story behind each product. Their role often includes pouring samples, answering questions, selling products, and ensuring guests have a memorable experience. Tasting Room Associates also help with daily operations such as restocking, cleaning, and maintaining a welcoming environment.

What is the difference between Tasting Room Associate vs Tasting Room Host?

AspectTasting Room AssociateTasting Room Host
CredentialsCustomer service skills, sometimes wine knowledge or certificationCustomer service skills, basic wine or hospitality knowledge often preferred
Work EnvironmentEngaging with customers, pouring wine, providing informationGreeting guests, managing reservations, guiding visitors
Employer & Industry UsageWineries, vineyards, wine tasting roomsWineries, vineyards, wine tasting rooms

While both roles involve interacting with visitors in a wine tasting setting, Tasting Room Associates typically focus on pouring wine, providing product knowledge, and ensuring customer satisfaction. Tasting Room Hosts mainly handle guest greetings, reservations, and guiding visitors through the tasting experience. Both positions require excellent customer service skills and wine knowledge, but the Associate role often involves more direct wine service, whereas the Host role emphasizes guest management and hospitality.

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Tasting Room Associate jobs near you

Tasting Room Associate

Phillips Farms

Lodi, CA • On-site

$16.90/hr

Part-time

Posted 9 days ago

Job description

Producers of iconic brands such as Freakshow, Petite Petit, and Earthquake, Michael David Winery is a tour de force as one of the leading wineries in the United States, distributing nationwide and in more than 30 countries. Brothers Michael and David Phillips are 5th generation grape growers whose family has cultivated wine grapes in the Lodi region for nearly a century. Founded in 1984 with little more than an old barn, a used press, and a few barrels on a dirt floor, the Phillips brothers released their first commercial wine under the Phillips Vineyards label after years of growing grapes for other wineries.

Now celebrating over 35 years as a bonded winery, Michael David Winery has over 1000 acres of vineyards in the Lodi Appellation and prides itself on being family owned and operated while practicing meticulous farming and sustainable wine grape growing, resulting in superior quality in the bottle, Michael David wines regularly take top awards and recognition nationally.
To fill the Part-Time Tasting Room Associate position, we are looking for people who enjoy working in a hospitality environment, enjoy customer interactions, promoting and selling wines, fast-paced situations, and being part of a team.
Responsibilities include, but are not limited to:
• Generating wine sales, club memberships, and customer data collection via hospitality, education, and sales presentations to winery and hotel guests.
• Working in partnership with co-workers and management to develop memorable guest experiences and meet or exceed individual sales revenue and membership goals.
• Highly motivated sales individuals who enjoy customer interaction while providing wine knowledge and encouraging guests to become a Wine Club member
• Provide a superior customer experience and service while providing guests with knowledge of the unique qualities of Michael David wines.
• Be a team player, working with other Wine Bar associates to reach sales goals
• Work at winery events onsite or within the community when needed.
• Maintain up-to-date knowledge of wines and changes in POS procedures.
Qualifications:
• High School diploma or equivalent
• Must be 21+ years of age or older.
• Must be able to work weekends and holidays.
• Ability to be flexible to take on additional hours in the tasting room and change schedules to cover shifts when needed.
• Able to lift 45 lbs. and stand for extended periods.
• Knowledge of wines and an interest in developing expertise in wine.
• Retail/Sales experience (experience in wine/hospitality industry is desirable)
• Good communication skills, bi-lingual Spanish skills helpful
• Computer literate with experience with POS systems.


Must be able to work weekends