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Tasting Room Associate Jobs (NOW HIRING)

Tasting Room Associate - Part Time, non-exempt, less than 30 hours per week Location: Grand Hall Tasting Room - 20 minutes south of Downtown Charlottesville, 20 minutes north of Scottsville Hours:

The Tasting Room Associate is responsible for engaging the customer in a professional and gracious manner, while providing an authentic wine tasting experience with our portfolio of ultra-premium ...

Tasting Room Associate

Lodi, CA · On-site

$16.90/hr

To fill the Part-Time Tasting Room Associate position, we are looking for people who enjoy working in a hospitality environment, enjoy customer interactions, promoting and selling wines, fast-paced ...

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Tasting Room Associate information

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$11

$29

$66

How much do tasting room associate jobs pay per hour?

As of Jun 24, 2026, the average hourly pay for tasting room associate in the United States is $29.47, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $35.58 per hour, depending on experience, location, and employer.

What are some common challenges faced by Tasting Room Associates, and how can they be addressed?

Tasting Room Associates often encounter challenges such as managing large crowds during busy hours, handling guests with varying levels of wine knowledge, and balancing multiple tasks like pouring, educating, and upselling products. Effective communication, patience, and a strong understanding of the wines offered are essential for success. Many associates find that learning to read guests’ preferences and tailoring their approach enhances the guest experience while also meeting sales goals.

What is the difference between Tasting Room Associate vs Tasting Room Host?

AspectTasting Room AssociateTasting Room Host
CredentialsCustomer service skills, sometimes wine knowledge or certificationCustomer service skills, basic wine or hospitality knowledge often preferred
Work EnvironmentEngaging with customers, pouring wine, providing informationGreeting guests, managing reservations, guiding visitors
Employer & Industry UsageWineries, vineyards, wine tasting roomsWineries, vineyards, wine tasting rooms

While both roles involve interacting with visitors in a wine tasting setting, Tasting Room Associates typically focus on pouring wine, providing product knowledge, and ensuring customer satisfaction. Tasting Room Hosts mainly handle guest greetings, reservations, and guiding visitors through the tasting experience. Both positions require excellent customer service skills and wine knowledge, but the Associate role often involves more direct wine service, whereas the Host role emphasizes guest management and hospitality.

What are the key skills and qualifications needed to thrive as a Tasting Room Associate, and why are they important?

To excel as a Tasting Room Associate, you need strong customer service skills, knowledge of wines or beverages, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, reservation platforms, and basic inventory management tools is typically required. Excellent communication, interpersonal skills, and enthusiasm for educating guests help create memorable tasting experiences. These abilities are essential for ensuring customer satisfaction, promoting sales, and representing the brand effectively.

What are Tasting Room Associates?

Tasting Room Associates are hospitality professionals who work in wineries, breweries, or distilleries, guiding guests through tastings and sharing information about the beverages offered. They provide excellent customer service by educating visitors about the production process, flavor profiles, and the story behind each product. Their role often includes pouring samples, answering questions, selling products, and ensuring guests have a memorable experience. Tasting Room Associates also help with daily operations such as restocking, cleaning, and maintaining a welcoming environment.
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What are the most commonly searched types of Tasting Room jobs? The most popular types of Tasting Room jobs are:
Who are the top companies hiring for Tasting Room Associate jobs? The top employers for Tasting Room Associate jobs are:
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Infographic showing various Tasting Room Associate job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 81% Full Time, 13% Part Time, 1% Temporary, and 4% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $61,288 per year, or $29.5 per hour.

Tasting Room Associate

Three Brothers Winery & Estates LLC

Geneva, NY • On-site

$16.50/hr

Part-time

Posted 12 days ago


Job description

Description:

Do you love meeting new people, and enjoy working in a positive and team-oriented environment? Are you ready to work at a place where having fun while getting paid is actually obtainable? Would you enjoy employee discounts and perks on great products? If you answered yes to any or all of these questions, then we have the position for you!


Our Tasting Room Sales Associates form the backbone of the customer experience at Three Brothers Wineries & Estates and War Horse Brewing Co. Our company mission is to make each of our guests special day, more special by providing exceptional customer service and a unique experience, and we have while fun doing it! Tasting Room Associates are responsible for greeting guests and explaining what our estate has to offer, guiding guests through tastings of various wines, beers and ciders, answering questions about products, and engaging in conversation to make them feel welcome. With our expansive selection of hand-crafted wine, microbrews, hard cider, and sodas there's bound to be something for everyone who visits.


A successful Tasting Room Associate will have excellent communication and customer service skills, and the ability to work efficiently in a fast-past environment. They must also be knowledgeable about the winery’s products and able to educate guests about the products being tasted (with paid training). A team player with a positive attitude and personable demeanor is essential. Previous experience in a customer service or hospitality role is preferred. This is a part-time opportunity, with more hours available during the summer and fall season. Ability to work most weekends is a must.


Responsibilities:

  • Welcome visitors, serve samples, answer questions, and offer suggestions.
  • Provide information to customers about the company’s history, vineyard, winemaking and beermaking techniques and products.
  • Sell products to customers with confidence (training provided).
  • General store maintenance, including stocking shelves.
  • Dusting and light cleaning of retail store displays and all public areas within the store.
  • Maintaining cleanliness and organization of the tasting room.
  • Quickly and accurately work the cash register.
  • Complete duties from opening and closing checklists.
  • Communicating effectively with team members and management.
  • Take initiative to work independently, as well as, the ability to work well within a team environment.
  • Upholding responsible alcohol service practices and ensuring guests are of legal drinking age.
Requirements:
  • Must be available to work most weekends.
  • Must have a friendly personality and converse with a wide array of customers.
  • Must be able to make change accurately.
  • No history of alcohol abuse.
  • 21+ years of age at time of employment is preferred.

Benefits:

  • 50% off wine, beer, cider, and soda purchases (if 21 or older)
  • 30% off merchandise
  • 10 free tasting experience passes yearly for friends and family
  • Free tastings on all products (if 21 or older)
  • Employee of the Week rewards
  • And much more!