We are seeking a Director of Marketing & Sales to lead commercial growth across the recreational marine and marina infrastructure markets. This role is responsible for driving revenue through direct sales to boaters and strategic engagement with marina ownership and management.
The ideal candidate brings a strong track record selling marine products or services, understands marina operating dynamics, and is highly effective in face-to-face, relationship-driven sales environments such as marinas, boat shows, and waterfront facilities.
A substantial portion of total compensation is performance-based, directly tied to revenue generation and subscription sales.
Key Responsibilities
Marketing and Sales Leadership
Drive direct sales systems to boaters within marinas
Develop and execute strategies to convert marina environments into high-performing sales channels
Close 3-year subscription agreements with customers
Build and manage a qualified pipeline through in-person engagement and targeted outreach
Marina Engagement
Establish relationships with marina owners, general managers, and dockmasters
Implement and scale commission-based partnership programs with marinas
Navigate marina operational concerns and align company solutions with their business objectives
Marketing Execution
Lead localized, high-impact marketing efforts at:
Marinas
Boat shows
Marine events
Collaborate on messaging that communicates:
ROI (fuel savings, maintenance reduction)
Environmental benefits (non-toxic antifouling)
Support development of sales collateral and on-site promotional strategies
Strategy & Growth
Qualifications
Proven experience selling marine products or services (boats, equipment, marina services, or related)
Demonstrated success in face-to-face, relationship-driven sales
Experience working with or selling into:
Marinas
Boaters / yacht owners
Strong understanding of marina operations and customer decision dynamics
Ability to operate independently in a field-based sales environment
Track record of closing deals and generating revenue
Compensation Structure
Base salary: Competitive, based on experience
Commission: Significant portion of total compensation
Earned per closed subscription agreement
Additional incentives tied to volume and strategic accounts
Potential for high earnings based on performance
· Equity Participation: The role includes equity compensation in the form of stock options, providing the opportunity to participate in the Company's long-term value creation, including a potential liquidity event such as an acquisition or IPO.
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Candidate Profile
Entrepreneurial, self-driven, and comfortable with performance-based compensation
Strong interpersonal skills and credibility with marine customers
Willing to spend significant time in the field (marinas, docks, boat shows)
Motivated by building a market and scaling a high-impact solution