Summary of Position The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer ...
Summary of Position The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer ...
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Crm Sales Representative information
See salary details
$23K - $33.8K
4% of jobs
$33.8K - $44.5K
12% of jobs
$53.7K is the 25th percentile. Wages below this are outliers.
$44.5K - $55.3K
11% of jobs
$55.3K - $66.1K
12% of jobs
The median wage is $73.1K / yr.
$66.1K - $76.9K
18% of jobs
$76.9K - $87.6K
16% of jobs
$89.9K is the 75th percentile. Wages above this are outliers.
$87.6K - $98.4K
13% of jobs
$98.4K - $109.2K
10% of jobs
$109.2K - $120K
2% of jobs
$120K - $130.7K
2% of jobs
$130.7K - $141.5K
1% of jobs
$23K
$76.7K
$141.5K
How much do crm sales representative jobs pay per year?
What are the key skills and qualifications needed to thrive as a CRM sales representative?
What is a CRM sales representative?
How does a CRM sales representative typically collaborate with marketing and customer support teams?
What is the difference between Crm Sales Representative vs Customer Service Representative?
| Aspect | Crm Sales Representative | Customer Service Representative |
|---|---|---|
| Primary Role | Sell products/services using CRM tools, generate leads, close sales | Assist customers, handle inquiries, resolve issues |
| Required Skills | Sales techniques, CRM proficiency, communication skills | Customer support, problem-solving, communication skills |
| Work Environment | Sales teams, client meetings, CRM platforms | Call centers, support desks, online chat |
| Common Certifications | CRM certifications, sales training | Customer service certifications, communication courses |
While both roles involve communication and customer interaction, a Crm Sales Representative focuses on sales and lead generation using CRM tools, whereas a Customer Service Representative primarily handles customer inquiries and support. Understanding these differences helps in choosing the right career path or job search focus.

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Job description
Summary of Position
The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer intelligence, audience strategy, lifecycle marketing, and customer engagement. This role is responsible for developing CRM strategies that increase customer retention, repeat purchases, and customer lifetime value through data-driven marketing and personalized customer experiences.
The CRM Manager owns customer audience segmentation, lifecycle marketing automation, and reporting while ensuring the integrity of Rockler's customer data across key systems. This individual serves as the subject matter expert for Salesforce CRM, customer data governance, promotional discounts, reward cards, gift cards, and coupon execution. In partnership with Marketing, Merchandising, Ecommerce, and IT, the CRM Manager delivers actionable customer insights, governs CRM best practices, and helps shape strategies that improve marketing effectiveness and business performance.
Major Areas of Accountability
CRM Strategy & Leadership- Lead and manage the CRM and Data team, including direct oversight of a Data Analyst, fostering a collaborative, customer-focused, and insight-driven culture.
- Own the Salesforce CRM platform, serving as the strategic lead for platform configuration, data governance, roadmap development, and ongoing optimization.
- Develop CRM strategies that improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
- Partner cross-functionally with Marketing, Ecommerce, Merchandising, Creative, IT, and Retail Operations to deliver coordinated customer experiences across channels.
- Develop customer segmentation strategies and manage audiences within Salesforce to enable highly targeted communications across email, direct mail, SMS, and other marketing channels.
- Design, build, optimize, and maintain customer lifecycle journeys, including welcome, post-purchase, loyalty, promotional, win-back, and other automated customer communications.
- Develop personalized customer experiences using behavioral, transactional, demographic, and engagement data.
- Lead ongoing testing and optimization of customer audiences, messaging, timing, offers, and lifecycle journeys to improve campaign performance and customer engagement.
- Lead CRM analytics efforts by partnering with the Data Analyst to develop reporting frameworks, customer KPIs, dashboards, and actionable business insights.
- Own, execute, analyze, and communicate the results and trends of Net Promoter Score (NPS) and Customer-First Interaction Tracking (CFIT) programs.
- Govern the marketing customer database, ensuring data quality, segmentation accuracy, customer integrity, and meaningful reporting.
- Translate customer behavior and campaign performance into actionable recommendations that improve marketing effectiveness and support strategic business decisions.
Promotions & CRM Governance
- Serve as the subject matter expert (SME) for promotional discounts, coupon codes, reward cards, and gift card execution processes.
- Ensure promotional pricing, discounts, offers, and related marketing communications are executed accurately across all marketing channels.
- Maintain D365 documentation and standard operating procedures (SOPs) supporting promotional execution, rewards programs, and gift card processes.
Troubleshoot D365-related issues and support testing for system upgrades and enhancements.
Requirements For Position
ย Required Qualifications- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- Minimum of 5-7 years of experience in CRM, customer marketing, marketing technology, or database marketing within a complex multi-channel retail and/or eCommerce environment.
- Strong understanding of customer data, segmentation strategies, lifecycle marketing, personalization, and CRM best practices.
- Demonstrated ability to use customer insights, KPIs, and analytics to develop strategic recommendations and improve business performance.
- Experience contributing to marketing strategy, process development, and continuous improvement initiatives.
- Strong project management, communication, and cross-functional collaboration skills.
- Must be a local candidate - this will be a Full-time Flexible Hybrid Positionย
- Hands-on experience with Salesforce Data Cloud or a comparable enterprise CRM.
- Experience managing or mentoring direct reports and developing high-performing teams.
- Experience with customer lifecycle marketing, loyalty programs, and marketing automation.
- Experience with retail and/or eCommerce customer marketing.
- Experience using analytics and reporting platforms such as Power BI, Tableau, GA4, or similar business intelligence tools.
- Working knowledge of SQL or experience partnering closely with technical and data teams.
About Rockler
Sourced by ZipRecruiter
Industry
Retail
Company size
201 - 500 Employees
Headquarters location
Medina, MN, US
Year founded
1954