Student Marketing Coordinator information
See salary details
$32.3K - $36.5K
6% of jobs
$36.5K - $40.8K
10% of jobs
$42.9K is the 25th percentile. Wages below this are outliers.
$40.8K - $45.1K
14% of jobs
$45.1K - $49.4K
16% of jobs
The median wage is $49.7K / yr.
$49.4K - $53.6K
18% of jobs
$56.9K is the 75th percentile. Wages above this are outliers.
$53.6K - $57.9K
11% of jobs
$57.9K - $62.2K
11% of jobs
$62.2K - $66.5K
5% of jobs
$66.5K - $70.7K
4% of jobs
How much do student marketing coordinator jobs pay per year?
As of Aug 31, 2026, the average yearly pay for student marketing coordinator in the United States is $51,594.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $58,500.00 per year, depending on experience, location, and employer.
Student Marketing Coordinators are students who assist with the planning, development, and execution of marketing campaigns and events for their college or university. They often work with campus marketing departments or organizations to promote events, programs, or services to the student body. Responsibilities may include social media management, content creation, event coordination, and gathering feedback from peers. This role provides students with valuable hands-on experience in marketing, communication, and project management while contributing to campus engagement efforts.
To thrive as a Student Marketing Coordinator, you need a solid understanding of marketing principles, event planning, and communication, often supported by coursework or experience in marketing or business. Familiarity with digital marketing tools, social media platforms, and content management systems is typically required. Strong organizational skills, creativity, and the ability to collaborate with diverse student groups are standout soft skills in this role. These qualifications are crucial for effectively promoting campus initiatives, engaging student audiences, and achieving marketing goals.
Student Marketing Coordinators often juggle multiple campaigns and tight deadlines while balancing academic responsibilities. One common challenge is effectively engaging a diverse student audience, which requires creativity and adaptability in messaging. Additionally, coordinating with campus organizations and managing event logistics can be demanding, so strong organizational and communication skills are essential. Seeking regular feedback, staying current with marketing trends, and building strong relationships with campus stakeholders can help overcome these challenges and ensure successful marketing initiatives.
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