Str Insights information
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$55.7K - $67.5K
3% of jobs
$67.5K - $79.2K
0% of jobs
$85K is the 25th percentile. Wages below this are outliers.
$79.2K - $90.9K
19% of jobs
The median wage is $97K / yr.
$90.9K - $102.6K
30% of jobs
$102.6K - $114.4K
8% of jobs
$126.1K is the 75th percentile. Wages above this are outliers.
$114.4K - $126.1K
2% of jobs
$126.1K - $137.8K
0% of jobs
$137.8K - $149.5K
7% of jobs
$149.5K - $161.3K
9% of jobs
$161.3K - $173K
8% of jobs
How much do str insights jobs pay per year?
As of Sep 1, 2026, the average yearly pay for str insights in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.
STR Insights typically refer to data analytics and market intelligence services provided by companies like STR (Smith Travel Research) for the hospitality industry. These insights help hotel owners, operators, and investors understand market trends, occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). By leveraging STR Insights, businesses can make informed decisions about pricing, development, and strategic planning. The data is widely trusted in the hospitality sector for benchmarking and forecasting performance.
Professionals in a STR Insights role often encounter the challenge of analyzing large and dynamic datasets to spot market trends and forecast occupancy rates. Staying updated with rapidly changing regulations and competitive landscapes can also be demanding. Effective communication with cross-functional teams—such as marketing, operations, and finance—is essential to translate data findings into actionable strategies. Adapting to new analytical tools and presenting insights to stakeholders in a clear, impactful manner are key parts of the daily workflow.
To thrive as an STR Insights professional, you need strong analytical skills, business acumen, and experience in sales or market research, typically with a relevant degree in business or marketing. Familiarity with CRM platforms like Salesforce, data analytics tools such as Excel or Tableau, and sales prospecting software is often required. Excellent communication, critical thinking, and adaptability help you translate data into actionable insights and effectively collaborate with sales teams. These skills ensure you can identify opportunities, drive sales strategy, and support revenue growth through informed, data-driven decisions.
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