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Sr Marketing Program Manager Jobs in Utah (NOW HIRING)

AllenComm

Senior Marketing Manager

Salt Lake City, UT · On-site

Position Summary The Senior Marketing Manager owns the growth side of AllenComm's marketing ... You will bring both creative and strategic judgment to programs that generate marketing-influenced ...

AllenComm

Senior Marketing Manager

Salt Lake City, UT · On-site

$90K - $115K/yr

Position Summary The Senior Marketing Manager owns the growth side of AllenComm's marketing ... You will bring both creative and strategic judgment to programs that generate marketing-influenced ...

FairCom

Senior Marketing Director

Sandy, UT · On-site

The Senior Director of Marketing will own the strategy and execution required to successfully take ... Knowledge of program and project management methodology is required to drive early-stage planning ...

FairCom

Senior Marketing Director

Sandy, UT · On-site

The Senior Director of Marketing will own the strategy and execution required to successfully take ... Knowledge of program and project management methodology is required to drive early-stage planning ...

FairCom

Senior Marketing Director

Sandy, UT · On-site

The Senior Director of Marketing will own the strategy and execution required to successfully take ... Knowledge of program and project management methodology is required to drive early-stage planning ...

Arrivia

Remote Senior Marketing Specialist

Salt Lake City, UT · Remote

$75K - $93K/yr

About the Role This is a senior, hands-on role covering email, lifecycle, product, and promotional ... Lifecycle Programs: Own member journeys from onboarding through re-engagement. * Product Marketing:

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All JobsSr Marketing Program JobsSr Marketing Program Manager JobsSr Marketing Program Manager Jobs in Utah

Sr Marketing Program Manager information

What does a Sr Marketing Program Manager do?

A Sr Marketing Program Manager is responsible for planning, executing, and overseeing complex marketing initiatives within an organization. They work closely with cross-functional teams to ensure marketing programs align with business objectives and are delivered on time and within budget. Their duties often include managing campaigns, analyzing performance metrics, optimizing processes, and communicating results to stakeholders. Senior Marketing Program Managers also play a key role in developing strategies to enhance brand awareness and drive growth.

What are the key skills and qualifications needed to thrive as a Sr Marketing Program Manager?

To thrive as a Sr Marketing Program Manager, you need expertise in campaign strategy, project management, and data-driven marketing, often supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong leadership, cross-functional collaboration, and effective communication skills help drive team performance and stakeholder alignment. These abilities are essential for executing complex marketing initiatives that deliver measurable business results.

How does a Sr Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

As a Sr Marketing Program Manager, close collaboration with cross-functional teams such as sales, product management, creative, and analytics is essential for executing successful marketing campaigns. You’ll often lead project kick-offs, coordinate timelines, ensure alignment on goals, and facilitate regular status meetings to keep all stakeholders informed and engaged. This role requires strong communication and organizational skills, as you’ll act as the central point of contact, navigating competing priorities and ensuring deliverables are met on schedule. Building strong relationships across departments is key to overcoming challenges and driving program success.

What is the difference between Sr Marketing Program Manager vs Marketing Manager?

AspectSr Marketing Program ManagerMarketing Manager
ResponsibilitiesOversees multiple marketing programs, strategic planning, cross-functional coordinationManages marketing campaigns, team supervision, tactical execution
Required SkillsProject management, strategic thinking, data analysisCampaign development, team leadership, communication skills
ExperienceTypically 5+ years, program management background3-5 years marketing experience
Work EnvironmentStrategic, cross-departmental collaborationOperational, campaign-focused

The main difference between a Sr Marketing Program Manager and a Marketing Manager lies in scope and strategic focus. The Sr Marketing Program Manager handles multiple programs with a strategic outlook, while the Marketing Manager focuses on executing specific campaigns and managing teams. Both roles require strong marketing skills, but the senior role emphasizes broader planning and coordination.

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Sr Marketing Program Manager jobs near you
Infographic showing various Sr Marketing Program Manager job openings in Utah as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Senior Marketing Manager

AllenComm

Salt Lake City, UT • On-site

Full-time

Re-posted 7 days ago

Job description

Salt Lake City, UT – Hybrid
Reporting to Head of Marketing
Pay Rage - 90K -115K Annually 
About AllenCommAllenComm is a leader in custom corporate learning solutions, serving over half the Fortune 500 since 1981. Clients from various industries seek AllenComm for behavior change and measurable results, not simply training completion. Combining design agency creativity, academic rigor, and technical expertise, AllenComm has operated under the same ownership for nearly 25 years. The firm ranks among the top custom content and eLearning companies in the U.S., earning over 500 client and industry awards.
Position SummaryThe Senior Marketing Manager owns the growth side of AllenComm’s marketing function. The corporate learning industry is in a period of transformation, and this role is central to how AllenComm will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing-influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As AllenComm continues to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue-oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.
Key ResponsibilitiesDemand Generation and Campaigns
  • Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
  • Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
  • Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
  • Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels
Pipeline Development and Lead Generation
  • Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
  • Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
  • Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled
Digital Channels and Agency Management
  • Own paid media strategy and execution across search, social, and display
  • Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
  • Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
  • Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations
Marketing Operations and Analytics
  • Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
  • Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
  • Maintain clean data, attribution models, and lead flow processes across the funnel

Qualifications
  • Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
  • Proven experience managing digital agencies and vendors for performance accountability
  • Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
  • Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
  • Strong creative instincts and the analytical ability to translate performance data into clear recommendations
  • Experience working directly with a sales team and developing programs that support revenue

Preferred
  • Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
  • Familiarity with account-based marketing methodology and tools
  • Experience building or running an outbound function
  • Exposure to the corporate learning, HR technology, or talent development space
  • Interest in or experience with product marketing or channel and partner marketing

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