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Sr Marketing Program Manager Jobs in Indiana (NOW HIRING)

Nishikawa Cooper LLC

SR PROGRAM MANAGER

Topeka, IN · On-site

$101K - $102K/yr

Develops program schedules and assigns project personnel to specific phases or aspects of ... Advanced Product Quality Planning management. * Responsible for conformity to product requirements ...

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Trend Micro

The Role The Senior Customer Marketing Manager will join TrendAI's Europe Customer Marketing team, within one of the world's leading AI security organisations. Acting as an operational business ...

Lids

Sr. Manager, Go To Market

Indianapolis, IN · On-site

This role serves as a senior client advisor, overseeing integrated marketing campaigns while ... measurable program results. * Present campaign strategies, performance insights, and business ...

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Sr Marketing Program Manager information

What does a Sr Marketing Program Manager do?

A Sr Marketing Program Manager is responsible for planning, executing, and overseeing complex marketing initiatives within an organization. They work closely with cross-functional teams to ensure marketing programs align with business objectives and are delivered on time and within budget. Their duties often include managing campaigns, analyzing performance metrics, optimizing processes, and communicating results to stakeholders. Senior Marketing Program Managers also play a key role in developing strategies to enhance brand awareness and drive growth.

What are the key skills and qualifications needed to thrive as a Sr Marketing Program Manager?

To thrive as a Sr Marketing Program Manager, you need expertise in campaign strategy, project management, and data-driven marketing, often supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong leadership, cross-functional collaboration, and effective communication skills help drive team performance and stakeholder alignment. These abilities are essential for executing complex marketing initiatives that deliver measurable business results.

How does a Sr Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

As a Sr Marketing Program Manager, close collaboration with cross-functional teams such as sales, product management, creative, and analytics is essential for executing successful marketing campaigns. You’ll often lead project kick-offs, coordinate timelines, ensure alignment on goals, and facilitate regular status meetings to keep all stakeholders informed and engaged. This role requires strong communication and organizational skills, as you’ll act as the central point of contact, navigating competing priorities and ensuring deliverables are met on schedule. Building strong relationships across departments is key to overcoming challenges and driving program success.

What is the difference between Sr Marketing Program Manager vs Marketing Manager?

AspectSr Marketing Program ManagerMarketing Manager
ResponsibilitiesOversees multiple marketing programs, strategic planning, cross-functional coordinationManages marketing campaigns, team supervision, tactical execution
Required SkillsProject management, strategic thinking, data analysisCampaign development, team leadership, communication skills
ExperienceTypically 5+ years, program management background3-5 years marketing experience
Work EnvironmentStrategic, cross-departmental collaborationOperational, campaign-focused

The main difference between a Sr Marketing Program Manager and a Marketing Manager lies in scope and strategic focus. The Sr Marketing Program Manager handles multiple programs with a strategic outlook, while the Marketing Manager focuses on executing specific campaigns and managing teams. Both roles require strong marketing skills, but the senior role emphasizes broader planning and coordination.

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Sr Marketing Program Manager jobs near you
Infographic showing various Sr Marketing Program Manager job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Senior Marketing Data Specialist

Parkview Health

Fort Wayne, IN • On-site

Full-time

Re-posted yesterday

Parkview Health rating

7.2

Company rating: 7.2 out of 10

Based on 280 frontline employees who took The Breakroom Quiz

345th of 891 rated healthcare providers

Job description

Summary
Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director, is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing performance. By collecting, organizing, and analyzing data from multiple sources, identifies trends, measures marketing effectiveness, and provides strategic recommendations to enhance campaign performance.
Conducts advanced statistical analyses, developing insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau, and collaborating with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring. Additionally, contributes to long-term marketing strategy by defining data requirements, enhancing reporting capabilities, and supporting the implementation of new technologies and automation processes.
Conducts qualitative and quantitative research and uses mixed-method approaches to data analysis. Writes technical memos that document data processing decisions and summarize the quality of data. Analyzes and synthesizes research findings into key insights for stakeholders. Creates, manages and maintains dashboards and reports. Assists in the design, implementation, and enforcement of data infrastructure security and system policies. Mentors junior analysts and upholds data governance best practices to ensure data integrity.
Education
Bachelor's degree in statistics, mathematics, economics, education, social sciences, or related fields. Master's degree preferred.
Experience
Must have 7 years of experience in marketing data analytics with healthcare experience preferred. Experience with CPD platforms, CRM systems, Google Analytics, Tableau SQL, Python and other data automation, integration and visualization technologies, strongly preferred.
Other Qualifications
Requires strong problem-solving skills, a strategic mindset, and the ability to translate complex data into actionable business insights. Must be able to lead activities and collaborate effectively with other marketing/communications leaders. Ability to create, restructure, and manage large datasets, files, and systems.

What Parkview Health employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Parkview Health

Sourced by ZipRecruiter

Parkview Health, headquartered in Fort Wayne, IN, US, operates within the healthcare industry providing a wide range of medical services and community wellness programs. These include primary care, specialty health services, emergency care, rehabilitation, and home health services among others. The non-profit health system was founded in 1878 and continues to serve its surrounding communities with a dedication to quality health and wellness.

Industry

Hospitals

Company size

10,000+ Employees

Headquarters location

Fort Wayne, IN, US

Year founded

1995

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