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Web Marketing Manager Jobs in Indiana (NOW HIRING)

InComm Payments

Web and landing page initiatives * Drive and optimize lead generation programs that attract and ... Maintain and manage the marketing campaign calendar. CRM & Lead Lifecycle Management * Own the CRM ...

CertaSite

Digital Marketing Manager

Zionsville, IN

Digital Marketing Manager Who are we? CertaSite is a fast-growing fire and life safety company ... web page performance • Experience identifying target audiences and creating engaging digital ...

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Web Marketing Manager information

See Indiana salary details

$27.6K

$86.4K

$128.9K

How much do web marketing manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for web marketing manager in Indiana is $86,438.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,000.00 and $101,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the web marketing manager position, and why are they important?

To thrive as a Web Marketing Manager, you need expertise in digital marketing strategies, web analytics, SEO/SEM, and a relevant bachelor's degree, often in marketing or communications. Familiarity with tools like Google Analytics, AdWords, social media management platforms, and certifications such as Google Ads or HubSpot are highly valued. Strong project management, creativity, analytical thinking, and excellent communication skills make candidates stand out. These skills are essential for effectively driving web traffic, optimizing campaigns, and aligning online efforts with broader business goals.

What is a web marketing manager?

A Web Marketing Manager is responsible for developing, implementing, and optimizing online marketing strategies to drive traffic, engagement, and conversions. They manage digital campaigns, SEO, content marketing, email marketing, and social media to enhance a company's online presence. Their role involves analyzing performance metrics, improving user experience, and aligning marketing efforts with business goals. They collaborate with designers, developers, and other marketing professionals to ensure a seamless web experience. Strong analytical skills and knowledge of digital tools are essential for success in this role.

What are the typical daily responsibilities of a web marketing manager?

Web Marketing Managers typically start their day by reviewing website analytics, campaign performance, and digital marketing metrics to assess progress toward goals. Throughout the day, they coordinate with creative, content, and technical teams to implement strategies, optimize web content, and oversee online advertising campaigns. They may also conduct market research, manage budgets, and report key findings to leadership. Collaboration with sales, product, and customer service teams is common to ensure cohesive messaging and enhance user engagement. This dynamic role offers exposure to various aspects of digital marketing and opportunities to drive real business impact.

What are popular job titles related to Web Marketing Manager jobs in Indiana? For Web Marketing Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Web Marketing Manager jobs in Indiana look for? The top searched job categories for Web Marketing Manager jobs in Indiana are:
What cities in Indiana are hiring for Web Marketing Manager jobs? Cities in Indiana with the most Web Marketing Manager job openings:
Web Marketing Manager jobs near you
Infographic showing various Web Marketing Manager job openings in Indiana as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $86,438 per year, or $41.6 per hour.

Web and Digital Marketing Specialist

State of Indiana

Indianapolis, IN • On-site

$53K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

New

State Of Indiana rating

6.8

Company rating: 6.8 out of 10

Based on 186 frontline employees who took The Breakroom Quiz

43rd of 50 rated states

Job description

 Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Indiana Destination Development Corporation (IDDC):

The Indiana Destination Development Corporation (IDDC) was formed to promote Indiana as a great place for living, visiting, learning, and earning. IDDC is dedicated to promoting, branding, and telling Indiana's authentic story to attract and retain businesses, talent, students, and visitors in our great state. Increasing the knowledge that builds pride in Indiana will help our state fill open jobs, grow talent, and elevate views of our distinctive sense of place

Role Overview: 

The Indiana Destination Development Corporation is seeking a Web and Digital Marketing Specialist to help manage and support IDDC’s digital presence across visitindiana.in.gov and related web platforms. This role is responsible for maintaining accurate, engaging, and search-optimized content while supporting web updates, email marketing, analytics reporting, partner content, advertising implementation, and internal marketing initiatives.

This position is well-suited for someone who is comfortable working across multiple digital tools, managing detailed content workflows, troubleshooting issues, and supporting both internal teams and external partners.

Salary:

The salary for this position traditionally starts at $53,222.00 but may be commensurate with education and work experience. Use our Compensation Calculator to view the total compensation package.

A Day in the Life:

The essential functions of this role are as follows: 

  • Manage and maintain IDDC’s web presence on visitindiana.in.gov, in.gov/iddc/ and related digital properties.
  • Create, edit, and maintain webpages, landing pages, blog posts, forms, listings, and other digital content across CMS and CRM platforms, including Simpleview, dotCMS and WordPress.
  • Make basic HTML, CSS, and JavaScript updates to support page layouts, content presentation, embeds, tracking needs, and user experience improvements.
  • Keep website content accurate, up to date, accessible, and aligned with IDDC priorities.
  • Create, edit, and manage photo galleries in Crowdriff and implement them on the website.
  • Troubleshoot website, CMS, CRM, form, listing, and partner portal issues as needed.
  • Support updates to templated page layouts and recurring content structures.
  • Maintain a strong attention to detail across public-facing website content.
  • Write and edit content for webpages, blogs, landing pages, partner listings, event listings, and other digital initiatives, typically ranging from 200 to 1,000 words.
  • Review, approve, and maintain location and event listings submitted through partner and CRM systems.
  • Support partner content workflows and help maintain accurate partner-supplied information.
  • Maintain internal and external blogging initiatives, including soliciting guest blog posts from community, tourism, and industry partners.

This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.
 

What You'll Need for Success:

Individuals in this role should minimally be able to articulate or demonstrate the following:

  • Bachelor’s degree in a related field and/or 2 to 4 years of relevant professional experience in website management, digital media, content management, marketing, or a related role.
  • Experience creating, editing, and managing digital content.
  • Experience working in CMS platforms, CRM systems, or similar digital content tools.
  • Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting.
  • Familiarity with AP style.
  • Familiarity with SEO best practices and an understanding of how content structure supports search visibility.
  • Experience using analytics or reporting tools to evaluate digital performance.
  • Strong attention to detail and ability to manage multiple content workflows.
  • Comfortable learning new digital tools and adapting to platform-specific workflows.
  • Strong writing, editing, communication, and organizational skills.
  • Able to perform essential functions with or without reasonable accommodation.
     
Supervisory Responsibilities/Direct Reports:
This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes: 

  • Three (3) medical plan options (including RX coverage) as well as vision and dental plans
  • Wellness Rewards Program: Complete wellness activities to earn gift card rewards
  • Health savings account, which includes bi-weekly state contribution
  • Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
  • Two (2) fully-funded pension plan options
  • A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
    • 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
    • Up to 15 hours of paid community service leave
  • Combined 180 hours of paid vacation, personal, and sick leave time off
  • 12 paid holidays, 14 on election years
  • Education Reimbursement Program
  • Group life insurance
  • Referral Bonus program
  • Employee assistance program that allows for covered behavioral health visits
  • Qualified employer for the Public Service Loan Forgiveness Program
  • Free Parking for most positions
  • Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.

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