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Sportsbook Crm Jobs (NOW HIRING)

Penn Interactive

Director, CRM

Philadelphia, PA · On-site

Whether it's through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we're ... Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated ...

BraveView, Inc.

CRM

Alpharetta, GA

$70/hr

They want to hire an experienced Customer Relationship Manager to manage and grow a $1.2mm book of business that consists of a variety of clients to include HOA's, Multifamily and Commercial ...

bet365

CRM Lead, Gaming

Denver, CO · On-site

$75K - $105K/yr

Deep understanding of the online gaming industry, understanding of the main competitors, as well as experience in managing CRM and promotions across gaming or sportsbook. * Commercially minded, data ...

9Rooftops

CRM Manager

Pittsburgh, PA

9Rooftops is seeking a CRM Manager to lead CRM strategy, architecture, and email marketing execution across a portfolio of national and regional clients. This role is ideal for a CRM professional who ...

9Rooftops

CRM Manager

Pittsburgh, PA · On-site

9Rooftops is seeking a CRM Manager to lead CRM strategy, architecture, and email marketing execution across a portfolio of national and regional clients. This role is ideal for a CRM professional who ...

9Rooftops

CRM Manager

Chicago, IL

9Rooftops is seeking a CRM Manager to lead CRM strategy, architecture, and email marketing execution across a portfolio of national and regional clients. This role is ideal for a CRM professional who ...

9Rooftops

CRM Manager

Pittsburgh, PA · On-site

CRM Manager 9Rooftops is seeking a CRM Manager to lead CRM strategy and execution across our client portfolio. In this role, you'll align data-driven marketing with client business goals to drive ...

9Rooftops

CRM Manager

Chicago, IL · Hybrid

$70K/yr

9Rooftops is seeking a CRM Manager to support CRM and email marketing initiatives across a portfolio of national and regional clients. This role is ideal for a hands-on CRM professional who enjoys ...

University of Memphis

CRM Manager

Memphis, TN · On-site

The CRM Manager is responsible for the strategic administration, design, development, maintenance, and continuous improvement of the university's Customer Relationship Management (CRM) system.

CIG COMPANIES SERVICES

CRM Manager

Orlando, FL

We are seeking a CRM Manager to own, optimize, and evolve our Microsoft Dynamics 365 ecosystem as the central engine powering our customer experience. This role goes far beyond system administration.

Scientific Games

$120 - $150/hr

Summary As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while partnering with ...

The Lemoine Compnay

CRM Manager

New Orleans, LA

You'll help us harness our CRM's full potential to boost efficiency, improve decision-making, and accelerate growth. You'll champion data integrity, convert customer insights into actionable ...

Scientific Games

CRM Manager

Position Summary Summary As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while ...

Scientific Games

CRM Manager

Alpharetta, GA

Position Summary Summary As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while ...

FabFitFun, Inc.

Manager, CRM

Beverly Hills, CA · On-site

$110 - $120/hr

Job Details FabFitFun is seeking a strategic and execution-focused CRM Manager to join our Marketing team. Reporting to the VP, Lifecycle Marketing, this role will drive campaign planning, testing ...

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Sportsbook Crm information

See salary details

$40.5K

$67.2K

$89.5K

How much do sportsbook crm jobs pay per year?

As of Sep 5, 2026, the average yearly pay for sportsbook crm in the United States is $67,172.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $78,500.00 per year, depending on experience, location, and employer.

What is a Sportsbook CRM?

A Sportsbook CRM (Customer Relationship Management) is a specialized software platform designed to manage and analyze customer interactions and data within a sportsbook or online betting environment. It helps operators track player behavior, personalize marketing campaigns, improve customer service, and increase player retention. By utilizing a Sportsbook CRM, companies can gain valuable insights into their customers' preferences and betting habits, leading to more targeted promotions and enhanced user experiences. This ultimately helps sportsbooks build stronger relationships with their clients and optimize their business performance.

What are the key skills and qualifications needed to thrive as a Sportsbook CRM specialist?

To excel as a Sportsbook CRM Specialist, you need strong analytical abilities, experience in customer relationship management, and a background in marketing or data analysis, often supported by a relevant degree. Familiarity with CRM platforms like Salesforce, marketing automation tools, and data analytics systems is typically required. Excellent communication, problem-solving skills, and attention to detail help you build rapport with customers and personalize campaigns. These skills ensure effective customer engagement, retention, and revenue growth in the highly competitive sportsbook industry.

How does a Sportsbook CRM specialist typically collaborate with marketing and customer service teams to enhance user engagement?

A Sportsbook CRM specialist frequently works alongside marketing and customer service teams to design targeted campaigns, analyze player behavior, and personalize user experiences. They use data-driven insights to segment audiences, automate messaging, and implement loyalty programs. Regular meetings and shared analytics dashboards help ensure alignment on promotions, customer retention strategies, and service improvements. This cross-functional cooperation is key to building lasting relationships with players and driving platform growth.

What is the difference between Sportsbook Crm vs Sportsbook Analyst?

AspectSportsbook CrmSportsbook Analyst
CredentialsCRM software knowledge, marketing skillsData analysis, betting industry knowledge
Work EnvironmentMarketing teams, customer engagementData analysis teams, trading departments
Industry UsageCustomer retention, marketing campaignsOdds setting, risk management

Sportsbook Crm focuses on customer relationship management and marketing strategies to enhance player engagement. In contrast, a Sportsbook Analyst primarily analyzes betting data and odds to optimize sportsbook performance. Both roles are essential in the sportsbook industry but serve different functions related to customer interaction versus data analysis.

More about Sportsbook Crm jobs

What job categories do people searching Sportsbook Crm jobs look for?

The top searched job categories for Sportsbook Crm jobs are:

Sportsbook Crm jobs near you
Infographic showing various Sportsbook Crm job openings in the United States as of August 2026, with employment types broken down into 93% Full Time, 4% Part Time, and 3% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $67,172 per year, or $32.3 per hour.

Customer Relationship Management (CRM) Manager

Rockler

Medina, MN • On-site

$100 - $150/hr

Other

Retirement, PTO

Re-posted 21 days ago

Job description

Customer Relationship Management (CRM) Manager

4365 Willow Drive Medina, MN 55340, 4365 Willow Dr, Medina, Minnesota, United States of America

Job Description

Join the Rockler Woodworking Family!

Are you passionate about woodworking or DIY projects? Do you thrive on helping others turn their creative visions into reality? Look no further! Join the Rockler family, a dynamic and innovative company dedicated to empowering woodworkers and do-it-yourselfers with top-notch products, education, and advice. Learn more about our company at www.rockler.com

Why Rockler?

Be part of a family-owned business that cherishes its customers and employees alike.

Join an industry leader committed to providing the most innovative products, ideas, and education to woodworking enthusiasts.

Embrace a culture that values teamwork, creativity, and a genuine passion for craftsmanship.

Summary of Position

The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer intelligence, audience strategy, lifecycle marketing, and customer engagement. This role is responsible for developing CRM strategies that increase customer retention, repeat purchases, and customer lifetime value through data-driven marketing and personalized customer experiences.

The CRM Manager owns customer audience segmentation, lifecycle marketing automation, and reporting while ensuring the integrity of Rockler's customer data across key systems. This individual serves as the subject matter expert for Salesforce CRM, customer data governance, promotional discounts, reward cards, gift cards, and coupon execution. In partnership with Marketing, Merchandising, Ecommerce, and IT, the CRM Manager delivers actionable customer insights, governs CRM best practices, and helps shape strategies that improve marketing effectiveness and business performance.

Major Areas of Accountability

  • Lead and manage the CRM and Data team, including direct oversight of a Data Analyst, fostering a collaborative, customer-focused, and insight-driven culture.
  • Own the Salesforce CRM platform, serving as the strategic lead for platform configuration, data governance, roadmap development, and ongoing optimization.
  • Develop CRM strategies that improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
  • Partner cross-functionally with Marketing, Ecommerce, Merchandising, Creative, IT, and Retail Operations to deliver coordinated customer experiences across channels.
Customer Lifecycle & Personalization
  • Develop customer segmentation strategies and manage audiences within Salesforce to enable highly targeted communications across email, direct mail, SMS, and other marketing channels.
  • Design, build, optimize, and maintain customer lifecycle journeys, including welcome, post-purchase, loyalty, promotional, win-back, and other automated customer communications.
  • Develop personalized customer experiences using behavioral, transactional, demographic, and engagement data.
  • Lead ongoing testing and optimization of customer audiences, messaging, timing, offers, and lifecycle journeys to improve campaign performance and customer engagement.
Analytics & Customer Insights
  • Lead CRM analytics efforts by partnering with the Data Analyst to develop reporting frameworks, customer KPIs, dashboards, and actionable business insights.
  • Own, execute, analyze, and communicate the results and trends of Net Promoter Score (NPS) and Customer-First Interaction Tracking (CFIT) programs.
  • Govern the marketing customer database, ensuring data quality, segmentation accuracy, customer integrity, and meaningful reporting.
  • Translate customer behavior and campaign performance into actionable recommendations that improve marketing effectiveness and support strategic business decisions.

Promotions & CRM Governance

  • Serve as the subject matter expert (SME) for promotional discounts, coupon codes, reward cards, and gift card execution processes.
  • Ensure promotional pricing, discounts, offers, and related marketing communications are executed accurately across all marketing channels.
  • Maintain D365 documentation and standard operating procedures (SOPs) supporting promotional execution, rewards programs, and gift card processes.

Troubleshoot D365-related issues and support testing for system upgrades and enhancements.

Requirements For Position

Required Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
  • Minimum of 5-7 years of experience in CRM, customer marketing, marketing technology, or database marketing within a complex multi-channel retail and/or eCommerce environment.
  • Strong understanding of customer data, segmentation strategies, lifecycle marketing, personalization, and CRM best practices.
  • Demonstrated ability to use customer insights, KPIs, and analytics to develop strategic recommendations and improve business performance.
  • Experience contributing to marketing strategy, process development, and continuous improvement initiatives.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Full-time position with Hybrid to Fully remote options available
Preferred Qualifications
  • Hands-on experience with Salesforce Data Cloud or a comparable enterprise CRM.
  • Experience managing or mentoring direct reports and developing high-performing teams.
  • Experience with customer lifecycle marketing, loyalty programs, and marketing automation.
  • Experience with retail and/or eCommerce customer marketing.
  • Experience using analytics and reporting platforms such as Power BI, Tableau, GA4, or similar business intelligence tools.
  • Working knowledge of SQL or experience partnering closely with technical and data teams.

EMPLOYEE BENEFITS:

  • Employee discount pricing from various manufacturers
  • Paid vacation & holidays
  • 401K
  • A FUN PLACE TO WORK!

Rockler Companies is an Equal Opportunity Employer Committed to Inclusion and Diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

4365 Willow Drive Medina, MN 55340, 4365 Willow Dr, Medina, Minnesota, United States of America

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