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Sportsbook Crm Jobs (NOW HIRING)

Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet) * Owner of Promo, CRM & Retention Strategy: Lead ...

Whether it's through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we're ... Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated ...

They want to hire an experienced Customer Relationship Manager to manage and grow a $1.2mm book of business that consists of a variety of clients to include HOA's, Multifamily and Commercial ...

CRM Lead, Gaming

Denver, CO · On-site

$75K - $105K/yr

Deep understanding of the online gaming industry, understanding of the main competitors, as well as experience in managing CRM and promotions across gaming or sportsbook. * Commercially minded, data ...

CRM Manager

Pittsburgh, PA · Hybrid

$70K/yr

9Rooftops is seeking a CRM Manager to support CRM and email marketing initiatives across a portfolio of national and regional clients. This role is ideal for a hands-on CRM professional who enjoys ...

CRM Manager

Chicago, IL · Hybrid

$70K/yr

9Rooftops is seeking a CRM Manager to support CRM and email marketing initiatives across a portfolio of national and regional clients. This role is ideal for a hands-on CRM professional who enjoys ...

We are seeking a CRM Manager to own, optimize, and evolve our Microsoft Dynamics 365 ecosystem as the central engine powering our customer experience. This role goes far beyond system administration.

Position Summary The CRM Manager supports Holley's Customer 360 vision by executing the hands on work required to build, maintain, and optimize CRM programs in HubSpot. This role focuses on daily ...

You'll help us harness our CRM's full potential to boost efficiency, improve decision-making, and accelerate growth. You'll champion data integrity, convert customer insights into actionable ...

Manager, CRM

Beverly Hills, CA · On-site

$110K - $120K/yr

FabFitFun is seeking a CRM Manager to join our Marketing team! FabFitFun is more than a subscription box, it's a membership business built around discovery, shopping, and engagement, and CRM sits at ...

CRM Manager

Milwaukee, WI · On-site

$66K/yr

Description The CRM Manager is responsible for maximizing revenue growth through the strategic management, optimization, and administration of the company's AI-powered customer engagement and ...

You'll help us harness our CRM's full potential to boost efficiency, improve decision-making, and accelerate growth. You'll champion data integrity, convert customer insights into actionable ...

Experienced in Microsoft Dynamics 365 CRM? This newly created Direct Hire role in Irving, Texas offers the opportunity to support and improve business processes through technology. Apply now! Company ...

DIRECTOR CRM Summary · Responsible for overall CRM planning and operations Role: "Leader" The CRM Director is an experienced marketing and planning professional with expert knowledge in Relationship ...

CRM Administrator

Overland Park, KS · Hybrid

$43.27 - $57.70/hr

CRM Administrator / IT AnalystOverview We are seeking a highly motivated CRM Administrator to serve as the primary owner of our CRM platform and business systems. This role will be responsible for CR ...

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Sportsbook Crm information

See salary details

$40.5K

$67.2K

$89.5K

How much do sportsbook crm jobs pay per year?

As of Aug 28, 2026, the average yearly pay for sportsbook crm in the United States is $67,172.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $78,500.00 per year, depending on experience, location, and employer.

What is a Sportsbook CRM?

A Sportsbook CRM (Customer Relationship Management) is a specialized software platform designed to manage and analyze customer interactions and data within a sportsbook or online betting environment. It helps operators track player behavior, personalize marketing campaigns, improve customer service, and increase player retention. By utilizing a Sportsbook CRM, companies can gain valuable insights into their customers' preferences and betting habits, leading to more targeted promotions and enhanced user experiences. This ultimately helps sportsbooks build stronger relationships with their clients and optimize their business performance.

What are the key skills and qualifications needed to thrive as a Sportsbook CRM specialist?

To excel as a Sportsbook CRM Specialist, you need strong analytical abilities, experience in customer relationship management, and a background in marketing or data analysis, often supported by a relevant degree. Familiarity with CRM platforms like Salesforce, marketing automation tools, and data analytics systems is typically required. Excellent communication, problem-solving skills, and attention to detail help you build rapport with customers and personalize campaigns. These skills ensure effective customer engagement, retention, and revenue growth in the highly competitive sportsbook industry.

How does a Sportsbook CRM specialist typically collaborate with marketing and customer service teams to enhance user engagement?

A Sportsbook CRM specialist frequently works alongside marketing and customer service teams to design targeted campaigns, analyze player behavior, and personalize user experiences. They use data-driven insights to segment audiences, automate messaging, and implement loyalty programs. Regular meetings and shared analytics dashboards help ensure alignment on promotions, customer retention strategies, and service improvements. This cross-functional cooperation is key to building lasting relationships with players and driving platform growth.

What is the difference between Sportsbook Crm vs Sportsbook Analyst?

AspectSportsbook CrmSportsbook Analyst
CredentialsCRM software knowledge, marketing skillsData analysis, betting industry knowledge
Work EnvironmentMarketing teams, customer engagementData analysis teams, trading departments
Industry UsageCustomer retention, marketing campaignsOdds setting, risk management

Sportsbook Crm focuses on customer relationship management and marketing strategies to enhance player engagement. In contrast, a Sportsbook Analyst primarily analyzes betting data and odds to optimize sportsbook performance. Both roles are essential in the sportsbook industry but serve different functions related to customer interaction versus data analysis.

More about Sportsbook Crm jobs
Infographic showing various Sportsbook Crm job openings in the United States as of August 2026, with employment types broken down into 93% Full Time, 3% Part Time, and 4% Contract. Highlights an 77% Physical, 4% Hybrid, and 19% Remote job distribution, with an average salary of $67,172 per year, or $32.3 per hour.

Director, CRM

Philadelphia, PA • Remote

Penn Interactive
Gambling Activities • 51 - 200 employees

Full-time

Re-posted 11 days ago


Job description

About the Work
  • Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
  • Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
  • Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
  • Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
  • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
  • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
About You:
  • Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
  • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
  • Strong analytical capabilities to interpret data and track performance
  • Proven managerial and critical thinking skills required
  • Teamwork - ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
  • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

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