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How much do sports information jobs pay per year?

As of Aug 16, 2026, the average yearly pay for sports information in the United States is $85,009.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $112,500.00 per year, depending on experience, location, and employer.

What is a sports information professional?

Sports information professionals, also known as sports information directors (SIDs), are responsible for managing and promoting information about sports teams and athletes for colleges, universities, or sports organizations. Their duties often include writing press releases, updating statistics, handling media relations, and maintaining the organization's sports website and social media. SIDs play a key role in ensuring accurate and timely communication between teams, fans, and the media, helping to enhance the visibility and reputation of their athletic programs.

What are typical challenges faced by sports information professionals?

Professionals in Sports Information often encounter challenges such as managing tight deadlines during busy sports seasons, accurately compiling and distributing statistics in real time, and coordinating effective communication between coaches, athletes, and media outlets. The fast-paced environment requires excellent multitasking and attention to detail, especially when handling live updates or crisis communication. Additionally, balancing multiple sports or events simultaneously can be demanding, so strong organizational skills and adaptability are vital for success in this role.

What is the difference between Sports Information vs Sports Media?

AspectSports InformationSports Media
CredentialsDegree in sports management, communications, or journalismDegree in journalism, media studies, or communications
Work EnvironmentPress offices, athletic departments, sports organizationsNewsrooms, broadcasting stations, online media outlets
Employer & IndustryUniversities, sports teams, leaguesMedia companies, TV/radio stations, online platforms
Primary FocusManaging sports information, press releases, stats, and media relationsProducing sports content, reporting, broadcasting, and commentary

Sports Information professionals focus on managing and disseminating sports data and press materials within sports organizations, while Sports Media professionals create and deliver sports content through various media channels. Both roles require strong communication skills but differ in their primary functions and work environments.

What skills and qualifications are needed to thrive as a sports information professional?

To thrive as a Sports Information Director, you need strong writing skills, knowledge of sports statistics, and typically a bachelor’s degree in communications, journalism, or a related field. Familiarity with content management systems, social media platforms, and statistical software like StatCrew or NCAA LiveStats is essential. Outstanding organization, attention to detail, and interpersonal communication skills help manage media relations and promote athletic programs effectively. These competencies ensure accurate dissemination of information, enhance the visibility of sports teams, and facilitate positive relationships with the media and public.
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What are the most commonly searched types of Sports Information jobs?

The most popular types of Sports Information jobs are:

What states have the most Sports Information jobs?

States with the most job openings for Sports Information jobs include:

What job categories do people searching Sports Information jobs look for?

The top searched job categories for Sports Information jobs are:

Sports Information jobs near you
Infographic showing various Sports Information job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $85,009 per year, or $40.9 per hour.

Sports Information Graduate Assistant

Cleary University

Howell, MI • On-site

Full-time

Re-posted 4 hours ago

Job description

SPORTS INFORMATION GRADUATE ASSISTANT
JOB SUMMARY:
The Athletic Department Graduate Assistant will assist the athletic department administration with the daily operational tasks. The Graduate Assistant will be involved in every aspect of the athletic department, including, but not limited to, compliance, facility management, sports information, marketing, game operations, business aspects and other areas assigned by the athletic administration.
JOB DUTIES:
  1. Responsible for assisting in the planning, directing, and evaluating all aspects and facets of a successful program at the NAIA level.
  2. Aiding the Sports Information Director with taking stats, preparing news releases and feature articles for the Cougars Website, and documenting special athletic events.
  3. Facilitating athletic department community service and fundraising events.
  4. Providing support to all coaches when necessary.
  5. Oversee administrative processes and procedures as assigned.
  6. Serve as a leader, mentor, and role-model to the student-athletes of the athletic department.
  7. Contribute to maintaining the Athletic Department website and social media platforms, along with marketing of the Cleary University Athletic Department.
  8. Ensure accurate stats at assigned home contests and oversee quick delivery of stats to opposing teams.
  9. Ensure excellent, timely, and accurate information on electronic and printed material that pertains to the athletic department.
  10. Write and edit game summaries for some athletic events.
  11. Provide game updates and promote Cleary University through various social media platforms.
  12. Any other duties assigned by the Athletic Administration.

QUALIFICATIONS:
  1. Bachelor's degree required and be accepted into the Cleary University graduate program.
  2. Candidate must be enrolled in at least one graduate class per session (three credits) and remain in good academic standing (3.0 or higher GPA).
  3. The Graduate Assistant will receive a 75% graduate tuition scholarship provided the above standard and requirements are met.
  4. Previous experience as a student-athlete or employment within a collegiate athletic department.
  5. Ability to frequently work weekends and nights, totaling 15-20 hours a week.
  6. Strong organizational skills with an ability to effectively multi-task are essential.
  7. Excellent oral and written communication skills, computer literacy and strong interpersonal skills to work with various college constituencies.
  8. The ability to work a flexible and irregular schedule.
  9. Works well as a team member or independently.
  10. Excels in prioritizing multiple tasks with attention to detail, problem solving and follow-through to consistently meet expectations and deadlines.
  11. Ability to work with students and diverse constituencies.
  12. A positive attitude and an understanding of the importance of being open-minded and flexible.
  13. Travel is necessary with a valid driver's license required.
  14. Ability to successfully pass a background check also required.

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