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Spa Marketing Jobs (NOW HIRING)

Trilogy Spa Holdings

Spa Director

Sonoma, CA · On-site

Onsite liaison to Hotel Marketing team for final review and signoff on all spa marketing efforts ... materials. Staffing/Training: * Oversee the supervision, management, and growth of the Spa team ...

The Spa at The Lodge - Sonoma

Spa Director

Sonoma, CA

$85K - $105K/yr

Onsite liaison to Hotel Marketing team for final review and signoff on all spa marketing efforts ... materials. Staffing/Training: * Oversee the supervision, management, and growth of the Spa team ...

One Spa World

Marketing Manager

Coral Gables, FL · On-site

Has a passion for the spa, health and wellness industry and has had exposure to the travel/cruise industry. The candidate has a degree in business/marketing with exemplary project management skills ...

ZERMATT RESORT

Spa Director

Midway, UT · On-site

... Spa's Marketing Strategy and ensure a consistent image is being portrayed. • Develop and maintain gracious and efficient front desk procedures. • Provide coaching and mentorship to team members ...

Crescent

Spa Manager

Horseshoe Bay, TX · On-site

$40K - $55K/yr

Execute the Spa's marketing strategy and ensure a consistent, professional brand image. * Create in-house promotions and activities to stimulate sales and enhance guest engagement. * Drive retail ...

Crescent Hotels & Resorts

Spa Manager

Horseshoe Bay, TX · On-site

$40K - $55K/yr

Execute the Spa's marketing strategy and ensure a consistent, professional brand image. * Create in-house promotions and activities to stimulate sales and enhance guest engagement. * Drive retail ...

Zermatt Resort

Spa Director

Midway, UT · On-site

... Spa's Marketing Strategy and ensure a consistent image is being portrayed. • Develop and maintain gracious and efficient front desk procedures. • Provide coaching and mentorship to team members ...

Shape

Senior Marketing Coordinator

Auburn Hills, MI · On-site

Summary Shape Process Automation (SPA) is seeking a Senior Marketing Coordinator to join our growing marketing team. This role is responsible for executing marketing initiatives that strengthen SPA ...

VIO Med Spa

Spa Manager

Woodbridge, VA · On-site

$40K - $60K/yr

Spa Operations Position Title: Spa Manager Services Reports to: Owner/Franchisee Coordinate ... and marketing Essential Behavioral Characteristics: * Ethical * Positive attitude * Enthusiastic

National Spa Franchise

Spa Manager

Mooresville, NC · On-site

$50K - $65K/yr

Create marketing strategies aimed at maximizing revenue and profits * Perform data analysis that ... Minimum of 2 years experience in the Spa / Salon or Retail / Hospitality industries with a ...

VIO Med Spa

Med Spa Manager

Woodbridge, VA · On-site

$60K - $105K/yr

Spa Operations Position Title: Spa Manager Services Reports to: Owner/Franchisee Coordinate ... and marketing Essential Behavioral Characteristics: * Ethical * Positive attitude * Enthusiastic

Zhen Day Spa & Beauty

Spa Manager

San Antonio, TX · On-site

$22 - $30/hr

Create and implement marketing strategies to promote the spa and attract new clients. * Ensure compliance with all health and safety regulations. * Handle customer inquiries, complaints, and feedback ...

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Spa Marketing information

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How much do spa marketing jobs pay per hour?

As of Aug 5, 2026, the average hourly pay for spa marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are some common challenges faced in spa marketing?

A common challenge in Spa Marketing is standing out in a competitive market where many businesses offer similar wellness services. Marketers frequently need to adapt to shifting consumer preferences, such as growing interest in holistic health and sustainable practices. Managing seasonal business fluctuations, coordinating cross-functional campaigns with therapy and front-desk staff, and measuring ROI on digital promotions are also part of the job. As a Spa Marketing professional, strong collaboration and creative problem-solving are essential to successfully attract and engage your target audience.

What are the key skills and qualifications needed to thrive in spa marketing?

To thrive in Spa Marketing, you need a solid background in marketing strategy, digital promotions, and a general understanding of spa and wellness trends, often supported by a relevant degree or marketing experience. Familiarity with customer relationship management (CRM) platforms, social media advertising tools, and analytics software is highly valuable. Creativity, strong communication, and relationship-building skills help you connect with clients and develop compelling campaigns. These skills and qualities are crucial for attracting and retaining clients, driving revenue, and maintaining a spa's competitive edge in the wellness industry.

What is a spa marketing?

A Spa Marketing job involves promoting a spa's services, products, and brand to attract and retain customers. Responsibilities typically include creating marketing campaigns, managing social media, optimizing online presence, and coordinating special promotions. Spa marketers may also analyze customer trends, collaborate with influencers, and develop loyalty programs to enhance client engagement. The goal is to increase brand awareness, drive bookings, and boost revenue for the spa.

More about Spa Marketing jobs
What cities are hiring for Spa Marketing jobs? Cities with the most Spa Marketing job openings:
What are the most commonly searched types of Spa Marketing jobs? The most popular types of Spa Marketing jobs are:
What states have the most Spa Marketing jobs? States with the most job openings for Spa Marketing jobs include:
What job categories do people searching Spa Marketing jobs look for? The top searched job categories for Spa Marketing jobs are:
Spa Marketing jobs near you
Infographic showing various Spa Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Spa Director

Trilogy Spa Holdings

Sonoma, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago

Job description

COMPANY OVERVIEW
Trilogy Spa Holdings is a professional spa management company dedicated to creating and operating the most innovative, service-centric, and performance-optimized branded spas in the hospitality industry. We currently operate spas in Arizona, California, Colorado, Florida, Hawaii, Nevada, New York, Puerto Rico, Texas and Virginia, where there is an enormous opportunity for growth for passionate individuals.
Trilogy inspires those who provide, "Flawless service: Every Guest, Every day."
We pride ourselves on creating a culture where employees feel valued, appreciated, and take pride in coming to work. As such, desired candidates seek to be a Partner at Trilogy, not merely an employee. If you are driven to succeed and proud to serve others, we want you as part of our team!
JOB SUMMARY
The Spa Director oversees all aspects of a luxury hotel/resort spa, ensuring exceptional guest experiences, financial success, and operational excellence. This strategic role drives customer satisfaction, revenue growth, and budgeted NOI through effective marketing, retail sales, and cost control. Responsibilities include team leadership, recruitment, training, and performance management while ensuring compliance with Trilogy policies. The SD promptly resolves guest concerns, maintains regulatory compliance, and fosters a strong partnership with the hotel for seamless operations. This role requires exceptional communication, leadership, and the ability to balance strategic goals with daily operations. Effectively communicates with guests and Spa team to understand their needs and areas of concern, while maintaining a high level of customer service to maximize guest satisfaction and profitability.
Responsibilities
Spa Operations/Inventory Management:
  • Responsible for the successful financial performance of the spa, by meeting or exceeding budgeted targets.
  • Provide daily oversight of spa team and leadership personnel, working in conjunction with Hotel/Resort Management, to establish and maintain a collaborative relationship as the ambassador for TRILOGY.
  • Drive Spa Group Sales by working with the Hotel/Resort Sales team and local area event planners.
  • Maintain inventory levels by ensuring proper stock levels on retail, professional on hand, and in rooms through effective and timely product inventory counts. Conduct "spot check" inventory counts on a timely basis within the month.
  • Ensure accountable department managers properly maintain daily treatment room checklists.
  • Ensure the spa team maintains safety, sanitation, and disinfection standards, properly cleaning and sanitizing products, rooms, tools, and equipment, and following TRILOGY and State Governing Boards' requirements and guidelines.
  • Ensure daily treatment room checklists are properly maintained by accountable department managers.
  • Ensure the spa team maintain safety, sanitation, and disinfection standards, properly clean and sanitize products, rooms, tools and equipment, following TRILOGY and State Governing Boards requirements and guidelines.
  • Ensure all in Spa Leadership provide ongoing oversight for optimal performance of all spa equipment. Proper documentation is maintained in daily MOD Logs, as appropriate.
  • Prepare bi-weekly payroll reports. Responsible for the review and approval of all bi-weekly payroll processes.
  • Attend all weekly Hotel/Resort Management meetings and pre-convention meetings to ensure alignment with ongoing hotel activities and collaboration on all spa events, activities and operational updates.
  • Work effectively with the TRILOGY Corporate Marketing team to develop and implement spa-related marketing strategies, collateral, and promotional activities in conjunction with the Hotel marketing team.
  • Onsite liaison to Hotel Marketing team for final review and signoff on all spa marketing efforts/materials.

Staffing/Training:
  • Oversee the supervision, management, and growth of the Spa team, establishing and monitoring staffing levels, with a focus on retention and develop of employee partners.
  • Manage the interview and hiring process, ensuring proper onboarding and training is conducted in alignment with TRILOGY HR standards.
  • Ensure the spa team receives proper Forbes-related and Corporate/Brand/Hotel/Resort standards training.
  • Ensure the spa team consistently delivers exceptional service by utilizing training materials and incentive programs to monitor performance, document compliance with service standards and policies, and motivate employees for success.
  • Assist in creating treatment protocols, training manuals, and training schedules alongside Spa Leadership and Corporate Operations team for each department.
  • Provide effective coaching and counseling for spa employee partners, in alignment with TRILOGY policies, ensuring accurate documentation and effective communication with Human Resources.
  • Conduct performance evaluations and reviews.
  • Conduct mandatory monthly staff meetings and attend/ensure attendance at all daily stand-up meetings.

Analyze/Reporting:
  • Directly responsible for spa financial reporting process including profit and loss statement, budgeting, and forecast reporting in alignment with TRILOGY timelines and processes.
  • Ensure compliance with budgeted payroll percentage targets.
  • Ensure all daily/nightly reporting functions are followed and properly maintained.

Customer Resolution:
  • Ensure that established service levels are consistently achieved in compliance with Hotel/Resort standards and/or Forbes 4 Star criteria (at a minimum).
  • Ensure proper tracking of all customer complaints/issues/concerns in the daily MOD logbook or as directed by the TRILOGY Corporate Team.
  • Ensure compliance with timely response and resolution processes to all customer complaints and/or related facility incidents per TRILOGY policy.

REQUIRED EDUCATION AND PREFERRED EXPERIENCE
  • Must have a minimum BS Degree or any other combination of education, training, and experience that provides the required knowledge, skills, and capabilities in a relevant field (Hospitality, Business Management, Operations).
  • Must have at least 5 years' experience in a Senior Management role in a 4- or 5-star property.
  • Must have prior experience and proficiency in daily accounting, monthly profit/loss statements, forecasting, and budget functions.
  • Must be polished, professional, and have a strong command of both written and verbal English.
  • Must be organized, proactive, and possess a strong attention to detail.
  • Must be highly proficient in Microsoft Office (Outlook, Word, Excel).
  • Previous experience with Booker, Book4Time, Spa Soft preferred.
  • CPR and First Aid certified desirable.

BENEFITS/PERKS
  • Medical, Dental and Vision (FTE only)
  • 401K Matching
  • PTO - Paid/Holiday Time Off
  • VTO - Voluntary Time Off
  • Discounts on Retail Products and Spa Services

COMPENSATION: $85,000 + Bonus + Benefits
The salary pay range for this role is $85,000 - $105,000. This rate is only applicable for jobs to be performed at The Spa at The Lodge. Pay ranges may vary based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

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