Company Description
EVERSANA INTOUCHยฎโฏis a global, full-service marketing agency network serving the life sciences industry, and is the first โ and only โ agency network to be part of a fully integrated commercialization platform through EVERSANAยฎ. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.ย
We get fired up when people talk about gettingโand stayingโhealthy. Thatโs where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for oneโs health more achievable, connecting patients and physicians with the information and tools they need.ย
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.โฏย
Job Description
WHAT DOES AN ASSOCIATE DIRECTOR, SOCIAL MEDIA DO?
The Associate Director,ย Social Mediaย will lead development and tactical initiatives, serving as social media counsel to Account staff and external clients in collaboration with the social teamย lead. This person will manage a team of junior staff across multiple projects, while taking responsibility for strategy, execution, platformย collaborationย and social consultation. This person also conducts social listening research, delving deep into disease areas to unearth insights,ย provideย relevantย observationsย andย addย data points. Social listening query creation, dataย pullsย and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification,ย analysisย and curation of influencers within a particular patient population.ย ย
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This Associate Director,ย Social Mediaย has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem and PESO structure. This person must be adept at cross-collaboration with other subject matter experts and willing to engage and educate their peers. Externally, this person is expected to serve as the primary subject matter expert. They will also start to take responsibility for the financial health of the business. They should understand how to scope,ย staffย and report on social media project initiatives by budget,ย taskย and level of effort. Although this person will have the support and partnership of the Account Director, they will begin to build the businessย organicallyย and they may be asked toย participateย in new business pitches.ย
- Lead development and tactical initiatives for social media strategies.ย
- Serve as social media counsel to Account staff and external clients in collaboration with the social team lead.ย
- Manage a team of junior staff across multiple projects.ย
- Take responsibility for strategy, execution, platform collaboration, and social consultation.ย
- Conduct social listening research to unearth insights and provide relevant observations.ย
- Create,ย optimize, and manage social listening queries and data pulls.ย
- Develop and manage influencer relationship programs, including identification, analysis, and curation of influencers.ย
- Communicate paid social planning recommendations to clients, providing detailed tactical information.ย
- Illustrate how social media fits into a broader digital ecosystem and PESO structure.ย
- Collaborate with other subject matter experts and engage in peer education.ย
- Serve as the primary subject matter expert externally.ย
- Take responsibility for the financial health of social media projects.ย
- Scope, staff, and report on social media project initiatives by budget, task, and level of effort.ย
- Build the business organically andย participateย in new business pitches as needed.ย
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.ย ย ย
- All other duties as assignedย ย
Qualifications
WHAT ARE WE LOOKING FOR?
- Bachelorโs degree in Business, Marketing, Journalism or Communications/PRย ย
- Approximately 5+ years of related agency or business experienceย ย
- Hands on: High familiarity with business and personal use of social media, third-party managementย toolsย and social listening platforms. Ability to derive insights and actionable next steps from social listening data and social platform performance. Understand the role that paid media plays within a social-owned marketing strategy, along with the importance of influencers in the social spaceย ย
- Team player: Strong multi-tasking and problem-solving skills and the ability to work in a team environment with the occasional delegation to junior staffย ย
- Growth driver: Strong client relationship skills and a knack for maximizing organic growth opportunities within current workloadย ย
- Excellent communication skills: Ability to write about, explain and present social media tactics and concepts in a highly regulated environmentย ย
- Proven ability to manage projects independently and collaboratively to successful completionย ย
- Understands and leads social media performance analyticsย ย
- IRM campaign creation and managementย ย
- Periodic travelย requiredย
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patientโs best interest in mind.ย
Client Delight I own every client experience and its impact on results.ย
Take Action I am empowered and empower others to act now.ย
Grow Talent I own my development and invest in the development of others.โฏย
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.ย
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.ย
Embrace Diversity I create an environment of awareness and respect.ย
Always InnovateโฏI am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, itย representsย the low and high end of the salary range for this position and is not applicable to locations outside of theย U.S.ย ย Compensation will beย determinedย based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).ย ย More information about EVERSANAโs benefits package can be found atย eversana.com/careers.ย ย EVERSANA reserves the right toย modifyย this base salary rangeย and benefitsย at any time.ย
From EVERSANAโs inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of oneโs identity. All of our employeesโ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us atย applicantsupport@eversana.com.
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