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Paid Social Strategist Jobs (NOW HIRING)

TriMark Digital

Paid Social Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you'll plan, launch, and optimize paid social ...

TriMark Digital

Paid Social Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you'll plan, launch, and optimize paid social ...

Mondo

Paid Social, Strategist

Manhattan, NY · Remote

$40 - $48/hr

Paid Social Strategist Location-Type: Remote (EST preferred) Start Date Is: August 3, 2026 Duration: 4 Month Contract Compensation: $40-48/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K ...

Power Digital

Paid Social Strategist

Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. You will lead and execute upon a paid social strategy that helps reach a ...

TriMark Digital

Paid Social Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you'll plan, launch, and optimize paid social ...

Mondo

Paid Social Strategist

Manhattan, NY · Remote

$40 - $47/hr

Paid Social Strategist Location-Type: Remote (EST hours) Start Date Is: ASAP Duration:6 Month Contract Compensation Range: $40-47/hr w2 Benefits: Eligible for Health, Dental, Vision, 401K Must be ...

GoodApple

Paid Social Strategist

Manhattan, NY · On-site

$80K/yr

The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as a bridge between execution and ...

Good Apple

Paid Social Strategist

Manhattan, NY · On-site

The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as a bridge between execution and ...

Power Digital

Paid Social Strategist

Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. You will lead and execute upon a paid social strategy that helps reach a ...

OuterBox

Paid Social Strategist

$60K - $75K/yr

Description As a Paid Social Strategist at OuterBox, you will be responsible for developing, implementing, and managing paid social media advertising campaigns to drive brand awareness, engagement ...

Tinuiti

Paid Social Strategist

$80K - $95K/yr

As a Paid Social Strategist , you will plan and improve full-funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and ...

Hearst

Paid Social Strategist

Houston, TX · On-site

Paid Media Strategist The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including ...

Tinuiti

Paid Social Strategist

$80K - $95K/yr

As a Paid Social Strategist , you will plan and improve fullfunnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and ...

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Paid Media Strategist The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including ...

Avenue Z

Senior Paid Social Strategist

Miami, FL · On-site

$90K - $110K/yr

Avenue Z is seeking a Senior Paid Social Strategist with at least 3-5 years of hands-on experience to join our growing Paid Media team. This is a dynamic, mid-level role for a marketer who is ...

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Paid Social Strategist information

See salary details

$20.5K

$65.7K

$112K

How much do paid social strategist jobs pay per year?

As of Aug 20, 2026, the average yearly pay for paid social strategist in the United States is $65,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $79,000.00 per year, depending on experience, location, and employer.

What does a paid social strategist do?

A Paid Social Strategist is responsible for planning, executing, and optimizing paid advertising campaigns across social media platforms like Facebook, Instagram, LinkedIn, and TikTok. They analyze audience data, set campaign objectives, manage budgets, and monitor performance to ensure that ads reach the right people and achieve business goals. Additionally, they stay up-to-date with the latest trends and platform updates to maximize the impact of social ad spend.

What skills and qualifications are needed to be a paid social strategist?

To thrive as a Paid Social Strategist, you need expertise in digital marketing, data analysis, and social media platforms, often supported by a degree in marketing or communications. Familiarity with advertising tools like Facebook Ads Manager, Google Analytics, and social media management platforms is essential, along with relevant certifications such as Meta Blueprint or Google Ads. Strong creative thinking, communication, and project management skills help you craft compelling campaigns and collaborate effectively with teams and clients. These competencies are vital to drive ROI, optimize ad performance, and ensure alignment with business objectives in a fast-evolving digital landscape.

How does a paid social strategist collaborate with creative and analytics teams to execute campaigns?

Paid Social Strategists work closely with creative teams to develop compelling ad content that aligns with campaign objectives and target audiences. They also partner with analytics teams to interpret campaign data, optimize ad performance, and report on key metrics. This cross-functional collaboration ensures that campaigns are not only visually engaging but also data-driven and results-oriented, enabling continuous improvement and effective achievement of business goals.

What is the difference between Paid Social Strategist vs Paid Social Media Manager?

AspectPaid Social StrategistPaid Social Media Manager
ResponsibilitiesDevelops paid social campaigns, analyzes data, optimizes ad performanceManages overall social media presence, including paid and organic content
Skills & CertificationsAd platform certifications (e.g., Facebook Ads), data analysis, strategic planningSocial media management tools, content creation, community engagement
Work EnvironmentFocuses on campaign strategy, often in marketing or advertising agenciesHandles broader social media activities across platforms

The Paid Social Strategist specializes in creating and optimizing paid social advertising campaigns, focusing on data-driven strategies. In contrast, the Paid Social Media Manager oversees the entire social media presence, including organic content and community management. While both roles require knowledge of ad platforms and analytics, the strategist is more campaign-focused, whereas the manager handles overall social media strategy.

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What cities are hiring for Paid Social Strategist jobs?

Cities with the most Paid Social Strategist job openings:

What states have the most Paid Social Strategist jobs?

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The top searched job categories for Paid Social Strategist jobs are:

Paid Social Strategist jobs near you
Infographic showing various Paid Social Strategist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 23% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $65,671 per year, or $31.6 per hour.

Paid Social Strategist

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted 21 days ago

Job description

TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build scalable campaigns, uncover insights from performance data, and continuously test new ideas that improve results. If you enjoy blending analytics, strategy, creative testing, and emerging platform capabilities, this role is for you.
Roles & Responsibilities
  • Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channels
  • Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth
  • Structure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocation
  • Conduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategy
  • Build and execute structured testing roadmaps, including creative testing, audience testing, and landing page testing
  • Manage creative testing frameworks to identify high-performing messaging, visuals, and formats
  • Collaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messaging
  • Optimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goals
  • Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale
  • Implement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicable
  • Analyze performance data and provide clear insights and actionable recommendations
  • Create reporting dashboards and performance summaries for internal teams and clients
  • Communicate campaign strategy, results, and optimization plans clearly and confidently.

Professional Skills & Qualifications
  • Bachelor's degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience)
  • 3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign Manager
  • Strong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketing
  • Experience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketing
  • Familiarity with modern attribution models and cross-channel measurement
  • Proficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting

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