Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
TX · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
TX · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
OH · On-site
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
OH · On-site
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
AL · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
AL · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
AR · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
AR · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
WV · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
WV · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
AZ · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
AZ · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
CT · On-site
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
CT · On-site
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
CA · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
CA · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
ND · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
ND · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
WI · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
WI · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
NH · On-site
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
NH · On-site
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
MN · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
MN · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
OK · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
OK · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
VA · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
VA · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
LA · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
LA · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
CO · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
CO · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
UT · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Director of Sales, Retail Channel
UT · Remote
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation ... Excellent communication and presentation skills; comfortable presenting to C-suite and retail ...
Shopping Channel Presenter information
See salary details
$139.5K - $143K
7% of jobs
$143K - $146.5K
9% of jobs
$149.7K is the 25th percentile. Wages below this are outliers.
$146.5K - $150K
9% of jobs
$150K - $153.5K
9% of jobs
$153.5K - $157K
9% of jobs
The median wage is $159.1K / yr.
$157K - $160.5K
9% of jobs
$160.5K - $164K
9% of jobs
$164K - $167.5K
9% of jobs
$168.6K is the 75th percentile. Wages above this are outliers.
$167.5K - $171K
9% of jobs
$171K - $174.5K
9% of jobs
$174.5K - $178K
9% of jobs
$139.5K
$160K
$178K
How much do shopping channel presenter jobs pay per year?
As of Aug 6, 2026, the average yearly pay for shopping channel presenter in the United States is $159,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $170,000.00 per year, depending on experience, location, and employer.
How to become a shopping channel presenter?
To become a shopping channel presenter, candidates typically need strong communication skills, a confident on-camera presence, and knowledge of the products they promote. Relevant experience in sales, marketing, or media, along with the ability to engage viewers, is often required. Some roles may also require familiarity with broadcasting equipment or scripting skills.
What are some common challenges shopping channel presenters face when engaging live audiences and how can these be addressed?
Shopping Channel Presenters often encounter the challenge of maintaining high energy and genuine enthusiasm while presenting products for extended periods. They must also quickly adapt to shifting scripts, technical glitches, and live viewer interactions. To address these challenges, presenters typically prepare thoroughly, stay well-informed about products, and practice techniques for improvisation. Developing strong communication skills and collaborating closely with producers and technical teams also helps ensure smooth, engaging broadcasts.
What is the difference between Shopping Channel Presenter vs Product Demonstrator?
| Aspect | Shopping Channel Presenter | Product Demonstrator |
|---|---|---|
| Required Credentials | On-air presentation skills, basic product knowledge | Product knowledge, communication skills, sometimes certifications |
| Work Environment | Television or online studio, live or recorded broadcasts | In-store, trade shows, promotional events |
| Employer & Industry Usage | Retail TV channels, online shopping platforms | Retail stores, exhibitions, promotional events |
| Search & Comparison Intent | Viewing or applying for on-air presenting roles | Demonstrating products in person or at events |
While both roles involve showcasing products, a Shopping Channel Presenter primarily presents products on TV or online platforms, focusing on engaging viewers remotely. A Product Demonstrator, on the other hand, demonstrates products in person at stores or events, emphasizing hands-on interaction. Both require strong communication skills, but the environment and presentation style differ significantly.
What is a shopping channel presenter?
Shopping Channel Presenters are on-air hosts who showcase and demonstrate products on television or online shopping channels. Their main role is to engage viewers, highlight product features and benefits, and encourage purchases by providing detailed information and answering questions live. They need excellent communication skills, a personable demeanor, and the ability to react quickly to live situations. Presenters often work closely with producers and product experts to ensure the presentation is informative and compelling. This role is crucial in driving sales and building trust with viewers.
What are the key skills and qualifications needed to thrive as a shopping channel presenter?
To thrive as a Shopping Channel Presenter, you need excellent verbal communication, engaging presentation skills, and a good understanding of sales techniques, often supported by experience in broadcasting or retail. Familiarity with live broadcasting equipment, teleprompters, and e-commerce platforms is typically required. Charisma, quick thinking, and the ability to build rapport with viewers help presenters stand out in this fast-paced environment. These skills are important for driving viewer engagement, effectively showcasing products, and ultimately increasing sales for the channel.
How to get a job as a shopping channel presenter?
To become a shopping channel presenter, candidates typically need strong communication skills, a confident on-camera presence, and knowledge of the products they will showcase. Relevant experience in sales, broadcasting, or customer service can be advantageous, and some roles may require a background in media or journalism. Building a portfolio or demo reel can help demonstrate your presenting abilities to potential employers.
More about Shopping Channel Presenter jobs
What job categories do people searching Shopping Channel Presenter jobs look for? The top searched job categories for Shopping Channel Presenter jobs are:
Other
Medical, Dental, Vision, Retirement, PTO
Posted 24 days ago
Chobani rating
8.9
Based on 37 frontline employees who took The Breakroom Quiz
14th of 435 rated food and drinks producers
Job description
Summary
We are seeking a Director of Sales, Retail Channel to lead this expansion. This is a high-impact, high-visibility role that will define how Daily Harvest shows up in Natural, Grocery, and Mass retail. You will own retail channel sales and profitability, build and lead a small sales team, and partner cross-functionally with Marketing, Supply Chain, and Finance to bring our retail vision to life.
Responsibilities
Channel Strategy & Growth
- Own and execute the retail channel strategy for Daily Harvest's frozen portfolio across Natural (Whole Foods, Sprouts) and independent, Grocery (Kroger, Albertsons, Safeway), Mass (Walmart, Target) and Club channels, as well as building the 12-36 month GTM plan to succeed and scale across each
- Develop annual and long-range business plans including distribution targets, velocity goals, trade spend strategy and promotional calendars.
- Identify and prioritize new account opportunities, white space, and category expansion plays.
- Partner with the CCO and executive team to align retail strategy with overall brand and commercial objectives.
Account Management & Execution
- Serve as the senior relationship owner for key retail accounts and broker and distributor partners.
- Lead joint business planning (JBP) processes with top accounts to drive mutual growth.
- Negotiate shelf placement, promotional programs, and trade terms to maximize ROI.
- Manage broker networks, ensuring alignment on priorities, scorecards, and in-store execution.
Team Leadership
- Build, hire, and lead a high-performing retail sales team
- Set clear goals, develop talent, and foster a culture of accountability and results.
- Act as player-coach: roll up your sleeves on accounts while developing team members' capabilities.
Cross-Functional Partnership
- Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation sell-in materials.
- Partner with Supply Chain on demand forecasting, inventory planning, and in-stock performance.
- Work closely with Finance on trade spend management, deduction resolution, and profitability analysis.
Insights & Performance Management
- Translate syndicated data (SPINS, Nielsen, Circana) and POS insights into actionable strategies.
- Build and maintain retail KPI dashboards; report monthly to the leadership team.
- Stay ahead of frozen category trends, competitive activity, and emerging channel dynamics.
Requirements
- 8+ years of progressive CPG sales experience, with a significant portion in frozen food.
- Demonstrated success leading retail channel strategy across Natural, Grocery, and/or Mass channels.
- Proven track record of building distribution, driving velocity, and managing trade spend profitably.
- Experience managing and developing sales teams and broker networks.
- Deep knowledge of frozen category dynamics, shopper behavior, and retailer priorities.
- Strong analytical skills; fluency with syndicated data tools (SPINS, Nielsen, Circana).
- Excellent communication and presentation skills; comfortable presenting to C-suite and retail buyers alike.
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 byHamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products inNew York,Idaho,MichiganandAustralia, and its products are available throughoutNorth Americaand distributed inAustraliaand other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $170,000 - $220,000, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
About Chobani
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
1,001 - 5,000 Employees
Headquarters location
New Berlin, NY, US
Year founded
2005