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Senior Customer Insight Analyst information

See Boca Raton, FL salary details

$46K

$97.3K

$123.8K

How much do senior customer insight analyst jobs pay per year?

As of Jun 12, 2026, the average yearly pay for senior customer insight analyst in Boca Raton, FL is $97,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $110,600.00 per year, depending on experience, location, and employer.

How does a Senior Customer Insight Analyst typically collaborate with other departments to drive business decisions?

A Senior Customer Insight Analyst frequently works cross-functionally with marketing, product, and sales teams to translate data-driven insights into actionable strategies. They often participate in meetings to present findings, clarify complex data trends, and recommend evidence-based solutions to improve customer experience and business outcomes. Close collaboration ensures that insights are aligned with organizational goals and that initiatives based on these insights are effectively implemented. This collaborative environment is key to ensuring that customer insights directly inform business decisions and drive measurable impact.

What does a Senior Customer Insight Analyst do?

A Senior Customer Insight Analyst is responsible for analyzing customer data to identify trends, behaviors, and preferences. They use advanced analytical techniques to transform raw data into actionable insights that help businesses make informed decisions about products, services, and marketing strategies. Their work often involves collaborating with various departments to provide recommendations that improve customer experience and drive business growth. Senior analysts typically lead projects, mentor junior team members, and present findings to stakeholders.

What are the key skills and qualifications needed to thrive as a Senior Customer Insight Analyst, and why are they important?

To thrive as a Senior Customer Insight Analyst, you need strong analytical skills, proficiency in statistical analysis, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like SPSS or R), and CRM systems is typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate complex data into actionable business insights. These capabilities are essential for driving data-informed decision-making and delivering customer-focused strategies that support organizational growth.
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Senior Customer Insight Analyst jobs near you
Head of Customer Growth & Retention

Head of Customer Growth & Retention

Spring Footwear Corp

Pompano Beach, FL • On-site

Full-time

Posted 17 days ago

Job description

Build the Engine That Drives Customer Growth
Spring Footwear is scaling its direct-to-consumer ecommerce business, including our flagship site springstepshoes.com, and we are seeking a senior leader to own and accelerate customer growth across the full lifecycle:
Acquisition → Conversion → Retention → Loyalty
This is a strategic leadership role responsible for building and optimizing a unified customer growth engine that drives sustainable, profitable revenue growth.
You will partner closely with Ecommerce leadership to shape customer strategy, improve marketing efficiency, and maximize long-term customer value.
The Opportunity
  • Lead the next phase of growth for an established DTC ecommerce business
  • Build and scale a modern, data-driven customer growth organization
  • Own both customer acquisition and lifecycle retention strategy
  • Directly influence revenue growth, profitability, and customer lifetime value

Key Responsibilities
Customer Growth Strategy (Acquisition + Retention)
  • Own the end-to-end customer lifecycle: acquisition, conversion, retention, loyalty
  • Balance Customer Acquisition Cost (CAC) with Customer Lifetime Value (LTV)
  • Develop integrated strategies that drive both new customer growth and repeat purchase behavior
  • Align growth initiatives with merchandising, inventory, and promotional planning

Customer Acquisition (in partnership with Ecommerce)
  • Partner with Ecommerce leadership to define and optimize acquisition strategy
  • Guide performance marketing across key channels:
    • Google (Search, Shopping)
    • Meta (Facebook / Instagram)
    • Affiliate and influencer programs
  • Identify and scale new customer acquisition channels
  • Ensure focus on high-quality, high-LTV customer acquisition

Retention & Lifecycle Marketing (CRM / Email / SMS)
  • Own and scale lifecycle marketing programs across all stages of the customer journey
  • Develop and optimize:
    • Welcome and onboarding flows
    • Post-purchase engagement journeys
    • Win-back and reactivation campaigns
    • Loyalty and VIP programs
  • Lead segmentation and personalization strategies to maximize customer value

Social Media & Community Development
  • Define and own social media and community growth strategy
  • Partner with creative teams to establish brand voice and content direction
  • Build engaged communities that drive repeat purchase behavior and brand advocacy
  • Manage internal execution and external agency relationships

Customer Insights & Analytics
  • Lead customer segmentation, cohort analysis, and lifecycle performance reporting
  • Translate data insights into actionable growth strategies
  • Identify opportunities to improve conversion, retention, and engagement

Conversion & Experience Optimization
  • Partner with Ecommerce team to improve:
    • Website conversion rate (CVR)
    • Funnel performance
    • Customer experience across digital touchpoints
  • Lead A/B testing initiatives across messaging, offers, and journey design

Team Leadership
  • Build and lead the Customer Growth function
  • Manage internal team members and external partners/agencies
  • Establish a culture of accountability, speed, and continuous optimization

What Success Looks Like
  • Sustained growth in new customer acquisition with efficient CAC
  • Significant increase in customer lifetime value and repeat purchase rate
  • Email and SMS channels become meaningful contributors to ecommerce revenue
  • Strong, engaged brand community across social platforms
  • A scalable, repeatable growth engine that drives consistent revenue performance

Qualifications
  • 8-15+ years of experience in DTC ecommerce, lifecycle marketing, or growth leadership
  • Proven success driving both customer acquisition and retention strategies
  • Strong expertise in:
    • Email & SMS platforms (Klaviyo or similar)
    • Customer segmentation and marketing automation
    • Social media and community development
  • Strong analytical capability with ability to connect data to strategy and execution
  • Experience leading teams and cross-functional initiatives
  • Ability to operate both strategically and hands-on in a fast-paced environment

Compensation & Growth
  • Competitive base salary
  • Performance-based bonus tied to:
    • Customer acquisition growth
    • LTV and retention performance
    • Lifecycle-driven revenue contribution

This role is designed for a leader who wants full ownership of a critical growth function with direct impact on business performance.
Why This Role
At Spring Footwear, we believe sustainable growth comes from aligning acquisition and retention into one unified system.
This role owns that system.
Final Note
This is not a campaign management role. This is a leadership role focused on building a scalable, data-driven customer growth engine that compounds over time.
If you are motivated by ownership, impact, and building systems that scale, this opportunity is designed for you.

Apply