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Senior B2B Content Writer Jobs (NOW HIRING)

Collabera

Web Content Writer

Eagan, MN

As a half a billion dollar IT company, Collabera's client-centric business model, commitment to ... Qualifications Ecommerce, web content writing experience a must and not multimedia/graphics ...

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Senior B2B Content Writer information

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$30.5K

$92.6K

$171K

How much do senior b2b content writer jobs pay per year?

As of Aug 16, 2026, the average yearly pay for senior b2b content writer in the United States is $92,559.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $101,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a senior B2B content writer, and why are they important?

To thrive as a Senior B2B Content Writer, you need advanced writing skills, a strong understanding of business and industry trends, and experience crafting content for professional audiences, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, analytics platforms, and project management software is typically required. Exceptional research abilities, attention to detail, and the capacity to collaborate effectively with stakeholders are standout soft skills. These skills ensure the production of high-quality, strategic content that drives engagement, supports business goals, and maintains brand credibility.

What is a Senior B2B Content Writer?

A Senior B2B Content Writer is an experienced professional who creates high-quality written content targeted at other businesses, rather than individual consumers. They develop materials such as whitepapers, case studies, blog posts, website copy, and industry reports to help promote products, services, or expertise to a business audience. Senior writers are expected to have a deep understanding of complex industry topics, excellent research skills, and the ability to craft compelling narratives that drive engagement and support business goals. They often collaborate closely with marketing, sales, and subject matter experts to ensure content aligns with company objectives and resonates with the target audience.

What are some unique challenges senior B2B content writers face when creating content for complex industries?

Senior B2B Content Writers often work with highly specialized topics and audiences, which can make it challenging to craft content that is both accurate and engaging. You'll frequently need to collaborate with subject matter experts to ensure technical accuracy, while also translating jargon into clear, value-driven messaging for decision-makers. Balancing the need for in-depth information with readability and strategic business objectives is a key part of the role. Additionally, managing multiple projects with tight deadlines and aligning content with broader marketing and sales goals are common aspects of the job.

What is the difference between Senior B2B Content Writer vs B2B Content Strategist?

AspectSenior B2B Content WriterB2B Content Strategist
Primary RoleCreates and edits B2B content, focusing on writing quality and accuracyDevelops overall content plans and strategies to meet business goals
Skills & CredentialsStrong writing, editing, SEO knowledge, often with content marketing experienceStrategic thinking, content planning, analytics, often with marketing or communications background
Work EnvironmentTypically works within marketing teams, producing content for various channelsCollaborates with marketing, sales, and executive teams to align content with business objectives

While both roles require content creation skills and industry knowledge, the Senior B2B Content Writer focuses on producing high-quality content, whereas the B2B Content Strategist develops the overarching content strategy to drive business growth.

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Senior B2B Content Writer jobs near you
Infographic showing various Senior B2B Content Writer job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution, with an average salary of $92,559 per year, or $44.5 per hour.

B2B Growth Marketing Manager

School Outfitters

Cincinnati, OH

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Job description

B2B Growth Marketing ManagerSchool Outfitters amp; BERPL Technologies | Cincinnati, OhioWhy This Role Matters
BERPL has a strong opportunity to grow Palm Tech and Techlocity while also making School Outfitters’ B2B marketing motion more effective. The right person in this role will help turn marketing into a stronger driver of pipeline, sales productivity, and revenue growth.
You will be joining a business in growth mode, where we need someone who is energized by ownership, comfortable chasing opportunity, and motivated by turning marketing activity into real pipeline and revenue.
What You'll Own
For Palm Tech and Techlocity
  • Own day-to-day growth marketing execution and campaign planning for Palm Tech and Techlocity
  • Create outbound email sequences, nurture programs, service-specific campaigns, and local market messaging
  • Manage website content, SEO priorities, landing pages, and conversion opportunities for both MSP brands
  • Write practical B2B content, including case studies, service pages, landing pages, sales emails, and trust-building resource
  • Support local SEO, Google Business Profile optimization, and local market visibility
  • Use HubSpot to build campaigns, lists, workflows, forms, landing pages, and sales support programs
  • Partner with business leaders and sales teams to understand pipeline gaps and build marketing programs that support the buying journey
  • Track performance and recommend what to start, stop, or improve
For School Outfitters
  • Build B2B marketing programs that support School Outfitters’ sales-assisted buying motion
  • Create outreach templates, sequences, campaign briefs, and follow-up programs that sales can use with prospects and customers
  • Support quote follow-up, lapsed customer reactivation, and prospect nurture programs in HubSpot
  • Develop campaigns for high-value customer segments such as school districts, charter schools, private schools, and large institutional buyers
  • Support account-based marketing programs for priority accounts and high-value segments
  • Help connect marketing activity to pipeline, sales follow-up, and revenue outcomes
How You'll Make an Impact
  • Increase lead generation and pipeline creation.
  • Strengthen alignment between marketing and sales.
  • Improve conversion rates throughout the customer journey.
  • Expand visibility and awareness within target B2B markets.
  • Enhance marketing's contribution to revenue growth.
What We're Looking For
  • Based in the Cincinnati area and able to work onsite four days per week.
  • 5+ years of B2B marketing experience with ownership of strategy, execution, and business outcomes
  • Experience marketing to buyers in a B2B ecommerce business
  • Strong CRM experience, ideally HubSpot, including campaigns, workflows, lists, sequences, forms, landing pages, and reporting
  • Experience working directly with sales teams and building marketing that supports pipeline generation
  • Strong writing skills, including sales emails, case studies, landing pages, service pages, and campaign messaging
  • Comfort owning website content, SEO priorities, landing pages, and conversion improvements
  • Experience with outbound campaigns, nurture programs, ABM, or longer B2B buying journeys
  • Ability to manage competing priorities across multiple brands, teams, and stakeholders
  • Experience with lead scoring, lifecycle stages, attribution, or revenue reporting
  • Analytical mindset with the ability to understand pipeline performance and recommend what to change
  • Basic Google Ads or LinkedIn Ads experience
  • High ownership mentality and a bias toward action
What You'll Gain
  • Opportunity to shape growth strategy across multiple businesses.
  • High visibility with executive leadership.
  • Direct impact on pipeline and revenue generation.
  • Autonomy to build new programs and processes.
  • Employee ownership through our ESOP.
About Us
BERPL is looking for a hands-on B2B Growth Marketing Manager to build practical marketing programs that create pipeline.
BERPL is the parent company of School Outfitters and several related businesses, including Palm Tech and Techlocity, our managed IT services brands. This role will focus on two areas: growth marketing for Palm Tech and Techlocity and B2B sales support for School Outfitters.
This is a great role for someone who likes building B2B marketing from scratch. You will work directly with marketing and sales leadership to understand where pipeline is stalling, what buyers need, and what marketing can build to help – then executing what you see as the biggest opportunities.
The right person will have fun here. There is a lot to build and significant impact opportunity. You will be able to come in, make things better quickly, and quickly see the impact of your work.
Benefits amp; Work Environment
  • Employee Stock Ownership Plan (ESOP)
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and company holidays
  • Professional development opportunities
  • Collaborative, values-driven culture
Apply Today

If you're energized by building growth programs, partnering with sales teams, and creating measurable business impact, we encourage you to apply and help shape the next phase of growth.

School Outfitters is an equal opportunity employer. EEO – Disabled / Veterans.

Apply