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Freelance B2B Content Writer Jobs (NOW HIRING)

Perfect Search Media

Freelance Writer

Chicago, IL · On-site +1

$22 - $28/hr

Applicants with expertise writing for the B2B, technology, associations, e-commerce, and/or ... Please note that our content creation standards prohibits the use of any AI content generation ...

iPullRank

Content Writer

Position Description We're looking for a Content Writer to serve across various clients. This ... Excellent communication skills and the ability to cooperate effectively with staff and freelancers ...

Polar Analytics

B2B Social Content Creator

New York, NY · Remote

Our positioning: the data layer to build agent workflows for commerce. Customers tell us things ... Write initial outlines and refine posts into publish-ready content * Craft scroll-stopping hooks ...

All World Machinery Supply Inc

Content Writer

Roscoe, IL · On-site

$20 - $26/hr

... our business goals and engages customers effectively. With the opportunity to manage multiple ... What we're looking for in a Content Writer To excel as a Full-Time Content Writer at All World ...

Devine Business Group

B2B Sales Representative

Lebanon, OR · On-site

$70K - $90K/yr

B2B Sales Representative Do you thrive on new experiences, enjoy building strong relationships, and value both freedom and responsibility. At Devine Business Group, we are seeking a motivated and ...

Devine Business Group

B2B Sales Representative

Lacey, WA · On-site

$70K - $90K/yr

B2B Sales Representative Do you thrive on new experiences, enjoy building strong relationships, and value both freedom and responsibility. At Devine Business Group, we are seeking a motivated and ...

Kaseya Careers

Content Writer

Franklin, TN · On-site

... B2B environment) with experience creating various types of written content such as gated ... downloadable resources, blogs or long-form articles, webinar decks and scripts, social media and ad ...

Aquent

Content Writer - Part Time

San Francisco, CA · On-site +1

$44 - $49/hr

... experts, business development, account management, and central marketing teams-to gather ... Support Content Writing Experience: Proven experience in support content writing, preferably in the ...

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How much do freelance b2b content writer jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for freelance b2b content writer in the United States is $23.27, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $26.20 per hour, depending on experience, location, and employer.

How does a freelance B2B content writer typically collaborate with clients and subject matter experts?

Freelance B2B Content Writers often work remotely and interact regularly with clients, marketing managers, and subject matter experts (SMEs) to produce accurate and insightful content. Collaboration usually occurs through video calls, emails, and project management platforms, where writers receive briefs, discuss goals, and clarify technical details. Building strong communication skills and asking targeted questions are key to understanding complex topics and meeting client expectations. Timely feedback loops and clear documentation help ensure that each piece of content aligns with the client's voice and objectives.

What is a freelance B2B content writer?

A Freelance B2B Content Writer is an independent professional who creates written content for businesses that sell products or services to other businesses (B2B). Their work often includes blog posts, white papers, case studies, website copy, and thought leadership articles aimed at business audiences. Freelance B2B content writers typically research industry trends, interview subject matter experts, and tailor their writing to engage business decision-makers. They work on a contract or project basis, offering flexibility to both the writer and their clients.

What is the difference between Freelance B2B Content Writer vs Freelance Copywriter?

AspectFreelance B2B Content WriterFreelance Copywriter
Primary FocusCreating in-depth, informative content for business audiences, such as whitepapers, case studies, and blog postsWriting persuasive, marketing-focused copy for advertisements, sales pages, and product descriptions
Work EnvironmentOften collaborates with B2B companies, marketing teams, and agenciesWorks with brands, marketing agencies, and advertising firms
CredentialsTypically requires strong research skills, SEO knowledge, and understanding of B2B industriesRequires persuasive writing skills, marketing knowledge, and creativity

While both roles involve writing, Freelance B2B Content Writers focus on producing detailed, informative content for business audiences, whereas Freelance Copywriters craft persuasive marketing messages. The choice depends on whether the client needs educational content or promotional material.

What are the key skills and qualifications needed to thrive as a freelance B2B content writer, and why are they important?

To thrive as a Freelance B2B Content Writer, you need exceptional writing, research, and editing skills, along with a strong grasp of business concepts and experience in content marketing. Familiarity with SEO tools, content management systems (such as WordPress), and analytics platforms is typically essential. Strong communication, time management, and adaptability help writers stand out when working with diverse clients and meeting tight deadlines. These skills are crucial for producing high-quality, effective content that drives business results and builds lasting client relationships.
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Freelance B2B Content Writer jobs near you
Infographic showing various Freelance B2B Content Writer job openings in the United States as of July 2026, with employment types broken down into 69% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 74% Physical, 4% Hybrid, and 22% Remote job distribution, with an average salary of $48,412 per year, or $23.3 per hour.

Senior B2B Content Writer (Marketing) - remote opportunity

Tivity Health

Remote

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago

Job description

Description/Responsibilities
Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you'll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
At a glance:
  • Co-own B2B content planning with strategists - including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
  • Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
  • Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
  • Use performance and sales feedback to continuously improve messaging, clarity, and conversion

As a full-time, integrated member of the team, you'll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.
Reporting & Team:
  • Reports to: Marketing Content Leader
  • Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
  • To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance

Essential Job Functions:
  • Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
  • Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
  • Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
  • Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
  • Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
  • Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
  • Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
  • Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements

Capabilities:
  • Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
  • Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
  • Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
  • Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
  • Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines

Work Style Attributes:
  • Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
  • Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
  • Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance

Success Metrics:
  • On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
  • High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
  • Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
  • Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)

Qualifications
  • 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
  • Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
  • Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
  • Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
  • Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social medial, web, email and print, for cataloguing, review and optimization
  • Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
  • Excellent project management skills with the ability to manage multiple priorities and deadlines
  • Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
  • Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.

The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
7566
About Tivity Health® Inc.
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.

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