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B2B Content Writer Jobs (NOW HIRING)

ClickTime

B2B Content & Community Lead

$80K - $115K/yr

You'll produce written and video content, show up at events, engage in the communities where our ... Create content designed to build an audience: LinkedIn posts, executive ghostwriting, carousels ...

PSG Global Solutions

Content Writer

San Francisco, CA · On-site

This position requires Copy Writers/Marketing Writers to write content for web or mobile devices ... Experience in financial services, payments or B2B is preferred. Bachelor's degree or equivalent in ...

LanceSoft Inc

Content Writer

San Jose, CA · On-site

Company Description In business since 2000, LanceSoft is a nationally certified Minority Business ... Senior content manager that leverages strong writing, user experience, and editorial skills to ...

Elite-Strategies

Content Writer

Boca Raton, FL · On-site

We're a family business open since 2009. It's a fast paced office with a laid back environment, no ... You'll write articles with a focus on ranking in search engines (SEO), driving traffic to client ...

Worthix

Content Writer

Alpharetta, GA · On-site

As our footprint continues to expand both nationally and internationally, we recently added a ... Startup culture mentality - you will help build the business and be part of something special

Devine Business Group

B2B Sales Representative

Greeley, CO · On-site

$70K - $90K/yr

B2B Sales Representative Do you thrive on new experiences, enjoy building strong relationships, and value both freedom and responsibility. At Devine Business Group, we are seeking a motivated and ...

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How much do b2b content writer jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for b2b content writer in the United States is $40.46, according to ZipRecruiter salary data. Most workers in this role earn between $23.56 and $46.39 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the B2B Content Writer position, and why are they important?

To thrive as a B2B Content Writer, you need strong writing, editing, and research skills with a clear understanding of business audiences, typically supported by a background in communications, marketing, or journalism. Familiarity with content management systems (CMS), keyword research tools (such as SEMrush or Ahrefs), and basic SEO principles is highly valuable. Excellent time management, adaptability, and collaboration skills help writers work effectively within cross-functional teams and meet tight deadlines. These skills and qualifications are vital for creating impactful content that drives engagement and supports business objectives in a competitive B2B environment.

What is a B2B Content Writer job?

A B2B Content Writer creates engaging, informative, and persuasive content tailored for business audiences. Their work includes blog posts, whitepapers, case studies, emails, and website copy that help companies attract, educate, and convert potential clients. They focus on industry trends, data-driven insights, and brand positioning to establish thought leadership and drive business growth. Strong research, SEO, and storytelling skills are essential for success in this role.

What kinds of projects and content formats do B2B Content Writers typically work on?

B2B Content Writers often create a wide variety of materials—including blog articles, white papers, case studies, eBooks, email campaigns, and website copy—tailored specifically for business audiences. Depending on the company and industry, you may also be involved in producing content for sales enablement, product sheets, or social media channels. Writers frequently collaborate with subject matter experts, marketing strategists, and graphic designers to develop in-depth, authoritative content that aligns with organizational goals. This diversity in projects helps build a versatile portfolio and offers valuable experience across different content formats and channels.

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What are the most commonly searched types of B2B Content Writer jobs? The most popular types of B2B Content Writer jobs are:
What states have the most B2B Content Writer jobs? States with the most job openings for B2B Content Writer jobs include:
What job categories do people searching B2B Content Writer jobs look for? The top searched job categories for B2B Content Writer jobs are:
B2B Content Writer jobs near you
Infographic showing various B2B Content Writer job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 13% Full Time, 84% Part Time, and 2% Temporary. Highlights an 51% Physical, 2% Hybrid, and 47% Remote job distribution, with an average salary of $84,151 per year, or $40.5 per hour.
Senior B2B Content Writer (Marketing) - remote opportunity

Senior B2B Content Writer (Marketing) - remote opportunity

Tivity Health

Remote

Other

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Description/Responsibilities
Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you'll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
At a glance:
  • Co-own B2B content planning with strategists - including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
  • Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
  • Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
  • Use performance and sales feedback to continuously improve messaging, clarity, and conversion

As a full-time, integrated member of the team, you'll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.
Reporting & Team:
  • Reports to: Marketing Content Leader
  • Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
  • To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance

Essential Job Functions:
  • Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
  • Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
  • Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
  • Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
  • Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
  • Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
  • Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
  • Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements

Capabilities:
  • Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
  • Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
  • Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
  • Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
  • Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines

Work Style Attributes:
  • Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
  • Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
  • Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance

Success Metrics:
  • On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
  • High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
  • Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
  • Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)

Qualifications
  • 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
  • Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
  • Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
  • Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
  • Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social medial, web, email and print, for cataloguing, review and optimization
  • Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
  • Excellent project management skills with the ability to manage multiple priorities and deadlines
  • Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
  • Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.

The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
7566
About Tivity Health® Inc.
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.

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