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Seminar Manager information

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$26K

$54.1K

$89K

How much do seminar manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for seminar manager in the United States is $54,099.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $64,500.00 per year, depending on experience, location, and employer.

What does a seminar manager do?

A Seminar Manager is responsible for planning, organizing, and overseeing seminars and similar events. Their duties include coordinating logistics, managing budgets, liaising with speakers and attendees, and ensuring the event runs smoothly. They often handle marketing, registration, and post-event evaluations to measure success and gather feedback. Strong organizational, communication, and project management skills are essential for this role.

What are the key skills and qualifications needed to thrive as a seminar manager, and why are they important?

To thrive as a Seminar Manager, you need strong organizational skills, event planning experience, and often a background in business, communications, or hospitality. Proficiency with event management software, registration systems, and presentation tools like Zoom or MS Teams is typically required. Exceptional interpersonal skills, attention to detail, and the ability to multitask help Seminar Managers excel in coordinating logistics and engaging with attendees and speakers. These capabilities are crucial for delivering seamless, impactful events that meet organizational goals and participant expectations.

What are some common challenges faced by seminar managers and how can they be addressed?

Seminar Managers often encounter challenges related to coordinating multiple stakeholders, adhering to tight timelines, and managing last-minute changes. Effective communication and detailed planning are essential to ensure all logistics, speakers, and participants are aligned. Utilizing project management tools and maintaining flexibility can help Seminar Managers adapt to unexpected issues, such as technical difficulties or schedule adjustments, ensuring successful event execution. Building strong relationships with vendors and team members also plays a crucial role in overcoming these challenges.

What cities are hiring for Seminar Manager jobs?

Cities with the most Seminar Manager job openings:

What are the most commonly searched types of Seminar jobs?

The most popular types of Seminar jobs are:

What states have the most Seminar Manager jobs?

States with the most job openings for Seminar Manager jobs include:

Seminar Manager jobs near you
Infographic showing various Seminar Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $54,099 per year, or $26 per hour.

Manager, Seminar Marketing Strategy

Benesch Friedlander Coplan & Aronoff

Chicago, IL • On-site

$95 - $140/hr

Other

Posted 8 days ago

Job description

Position: Manager, Seminar Marketing Strategy

Department: Marketing

Reports to: Senior Director of Communications

About DRI:

DRI is the leading organization of defense attorneys and in-house counsel. Membership in DRI provides access to resources and tools for attorneys who strive to provide high-quality, balanced, and excellent service to their clients and corporations. DRI is host to 30 substantive law committees whose focus is to develop ongoing and critical dialogue about areas of practice. DRI provides access to resources and tools to grow your practice, attend renowned CLE seminars, conferences and webcasts, network with 16,000+ like-minded defense practitioners, and more.

POSITION SUMMARY

DRI is seeking a strategic, revenue-focused marketing professional with a strong background in law firm marketing/business development, audience development, and sales to drive growth across DRI’s seminar portfolio.

The Manager, Seminar Marketing Strategy will play a critical role in increasing seminar attendance among individual attendees and strengthening relationships with law firms and corporate legal departments. This role requires a professional who is comfortable developing marketing strategy, collaborating with members, engaging decision-makers, identifying new firm-level opportunities, and positioning DRI seminars as essential professional development and business-building investments.

The ideal candidate brings experience from a law firm marketing team, professional services environment, CLE provider, or association marketing agency and understands how attorneys evaluate conferences and training opportunities. The ideal candidate leverages AI-powered marketing technologies to improve campaign performance, efficiency, and audience engagement with sound judgment.

KEY RESPONSIBILITIES Seminar Revenue & Audience Growth
  • Lead marketing strategies that drive seminar registration, group attendance, and sponsor participation.
  • Work with the business development department to identify and cultivate relationships with law firms to encourage multi-attendee registrations and repeat participation.
  • Develop targeted campaigns aimed at practice groups, firm leadership, and decision-makers responsible for professional development budgets.
  • Partner with stakeholders to create compelling value propositions that position DRI seminars as must-attend industry events.
  • Analyze registration trends, competitive events, and market demand to uncover new growth opportunities.
  • Experience applying AI-powered marketing tools to improve campaign performance, content strategy, and marketing efficiency while ensuring quality.
Strategic Marketing Leadership
  • Build and execute on integrated marketing plans aligned with seminar revenue goals and organizational priorities.
  • Translate business objectives into measurable campaigns that improve conversion rates and maximize attendance.
  • Optimize lead generation, nurturing, and remarketing strategies using data and performance insights.
  • Continually evaluate marketing ROI and recommend improvements.
Digital Strategy & Messaging
  • Lead digital demand-generation efforts across paid and organic channels.
  • Guide messaging that resonates with busy legal professionals and clearly communicates ROI for attending.
  • Oversee content strategy tied directly to seminar promotion timelines.
Team Leadership
  • Supervise two Marketing Coordinators, providing direction, mentorship, and accountability.
  • Foster a results-oriented team culture focused on innovation and measurable outcomes.
Cross-Functional Collaboration
  • Partner closely with programming teams, business development team, internal departments, and volunteer leaders to align marketing with seminar objectives.
  • Ensure seamless execution from campaign launch through event delivery.
QUALIFICATIONS
  • 5–7+ years of experience in event marketing, business development, sponsorship sales support, or audience growth — preferably within legal, professional services, or association environments.
  • Proven success driving event attendance, revenue growth, or partnership development.
  • Strong understanding of how law firms evaluate CLE programs, conferences, and professional development investments.
  • Demonstrated ability to engage senior stakeholders and present value-driven opportunities.
  • Excellent communication skills and executive presence.
  • Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Data-driven mindset with experience measuring marketing effectiveness.
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
WORKING CONDITIONS
  • This position works 37.5 hours per week Monday through Friday around core business hours
  • Must be able to lift 15 pounds at times
  • This is a hybrid position, with a full-time employee working 37.5 hours per week Monday through Friday in Chicago, which currently includes three (3) office days per week, with Tuesday and Wednesdays as a mandatory office days.
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