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Search Engine Optimization Manager Jobs in North Carolina

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

Lowe's

Lead Analyst - Digital SEO

Mooresville, NC

This role serves as a recognized SEO subject matter expert for Lowes.com, providing strategic guidance and thought leadership across ecommerce SEO, local SEO, content strategy, technical SEO, and AI ...

Lowe's

Lead Analyst - Digital SEO

Mooresville, NC · On-site

This role serves as a recognized SEO subject matter expert for Lowes.com, providing strategic guidance and thought leadership across ecommerce SEO, local SEO, content strategy, technical SEO, and AI ...

ROI Revolution

SEO/GEO Content Specialist

Raleigh, NC · On-site

$60 - $80/hr

Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed ... Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed

Roi Revolution Inc

SEO/GEO Content Specialist

Raleigh, NC · On-site

$70K - $85K/yr

Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed ... Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed

Kapitus

Organic Search Manager

Charlotte, NC

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Technical SEO & Website Optimization * Conduct ongoing technical SEO audits and website health ...

Kapitus

Organic Search Manager

Raleigh, NC

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Technical SEO & Website Optimization * Conduct ongoing technical SEO audits and website health ...

Publicis Groupe Holdings B.V

SEM Manager

Fallston, NC · On-site +1

As a Search Engine Marketing (SEM) Manager, you will manage SEM strategies for our customers across ... Building Keyword analysis based on customer objectives for the optimization of existing content and ...

Infinia Search Inc

Be Seen First

Web Content Manager

Charlotte, NC · On-site

$35 - $43/hr

Content Manager - PIPS CLEAR Team Location: Charlotte, NC (Hybrid) Reports To: Delivery Manager ... Ensure SEO recommendations and UX design feedback are incorporated into ticket documentation and ...

Motion Recruitment

Content Manager

Charlotte, NC · Hybrid

Manage intake, prioritization, and routing of Jira tickets from CLEAR to PIPSCM, ensuring ... Ensure SEO recommendations and UX design feedback are incorporated into ticket documentation and ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in North Carolina

Search Engine Optimization Manager information

See North Carolina salary details

$36.4K

$78.3K

$122.2K

How much do search engine optimization manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search engine optimization manager in North Carolina is $78,345.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,600.00 and $88,600.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities in North Carolina are hiring for Search Engine Optimization Manager jobs?

Cities in North Carolina with the most Search Engine Optimization Manager job openings:

What are popular job titles related to Search Engine Optimization Manager jobs in NC?

For Search Engine Optimization Manager jobs in NC, the most frequently searched job titles are:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in North Carolina as of August 2026, with employment types broken down into 83% Full Time, 9% Part Time, 7% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $78,345 per year, or $37.7 per hour.

SEO / GEO / AEO Strategist

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted 12 days ago

Job description

SEO / GEO / AEO Strategist

We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization-owning how brands show up across Google, AI platforms, and emerging discovery channels. You'll lead content strategy with a performance mindset-building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Roles + Responsibilities

Search Strategy (SEO + GEO + AEO)

  • Develop and execute integrated search strategies across:
    • Traditional SEO (organic rankings, technical optimization)
    • Generative Engine Optimization (visibility in AI-generated responses)
    • Answer Engine Optimization (featured snippets, zero-click results)
  • Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
  • Monitor and adapt to changes in search behavior, SERP features, and AI interfaces

Content Strategy & Development

  • Own the content roadmap aligned to business goals, search demand, and user intent
  • Build topic clusters, entity-driven content, and semantic strategies
  • Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
  • Optimize existing content for performance across both traditional and AI-driven search environments

Performance & Analytics

  • Define KPIs across rankings, traffic, conversions, and AI visibility
  • Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
  • Translate data into actionable insights and ongoing optimization plans

Technical & On-Page Optimization

  • Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
  • Implement structured data and entity markup to improve machine understanding and AI surfacing
  • Ensure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

  • Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
  • Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

  • 3-7+ years of experience in SEO, content strategy, or organic growth
  • Strong understanding of:
    • Technical SEO fundamentals
    • Content strategy and keyword/intent mapping
    • Evolving search landscape (AI search, zero-click behavior, entity-based search)
  • Experience creating or managing high-performing content programs
  • Familiarity with structured data, schema, and semantic SEO principles
  • Analytical mindset with the ability to tie work to business outcomes
  • Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

  • Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
  • Background in B2B, lead generation, or performance marketing environments
  • Experience with CRO or conversion-focused content
  • Familiarity with APIs, automation, or programmatic SEO approaches

Apply