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Search Engine Optimization Manager Jobs in Durham, NC

Sokal

SEO Coordinator

Raleigh, NC · On-site

$50 - $60/hr

Google Business Profile management * Maintain, proof, and write efficient website content pages that properly utilize SEO best practices * Stay up-to-date on relevant SEO industry best practices ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Proven ability to manage multiple SEO campaigns while meeting deadlines and maintaining high-quality work. * Excellent analytical and critical thinking skills, with the ability to interpret data and ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

Genesys

Sr. Global SEO/GEO Strategist

Durham, NC · On-site +1

Own and execute a global SEO and GEO strategy that increases organic visibility, AI citation ... Background in enterprise scale website management or global digital marketing programs

Roi Revolution Inc

SEO/GEO Content Writer

Raleigh, NC · On-site

$66K - $75K/yr

Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed ... Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed.

Kapitus

Organic Search Manager

Raleigh, NC · On-site

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Technical SEO & Website Optimization * Conduct ongoing technical SEO audits and website health ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed * Comfort with GA4 and Google Tag Manager * Sharp analytical instincts and the discipline to make decisions ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed * Comfort with GA4 and Google Tag Manager * Sharp analytical instincts and the discipline to make decisions ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed * Comfort with GA4 and Google Tag Manager * Sharp analytical instincts and the discipline to make decisions ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Durham, NC

Search Engine Optimization Manager information

See Durham, NC salary details

$38.7K

$83.3K

$130K

How much do search engine optimization manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization manager in Durham, NC is $83,302.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $94,200.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Durham, NC are hiring for Search Engine Optimization Manager jobs? Cities near Durham, NC with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Durham, NC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $83,302 per year, or $40 per hour.

SEO Coordinator

Sokal

Raleigh, NC • On-site

$50 - $60/hr

Full-time

Re-posted 5 days ago

Job description

The SEO Coordinator position at Sokal is centered around supporting our winning SEO strategies for automotive businesses across the United States. Successful SEO Coordinators are:
  • Passionate about technology and exploring new opportunities in the field of SEO
  • Excited for the opportunity to learn new things and grow their SEO knowledge
  • Helpful and willing to pitch in on various tasks when others are in need
  • Scrupulous with a strong attention to detail when it comes to their work
Basic Functions & Scope
The SEO Team is responsible for optimizing our responsive websites with the goal of increasing our clients' organic presence in search engine results. The SEO Coordinator will focus on driving SEO improvement through month-over-month data analysis and task management, evaluating client and campaign performance while communicating results and strategies to the SEO and Account teams with the assistance of colleagues within the SEO Team. Sokal provides each SEO Coordinator with a set of tools that give you the opportunity to develop your skillset.
On/Off Page Optimization
  • Conduct keyword research and competitive analysis
  • Conduct metadata optimizations
  • Google Business Profile management
  • Maintain, proof, and write efficient website content pages that properly utilize SEO best practices
  • Stay up-to-date on relevant SEO industry best practices while looking for ways to improve the overall effectiveness
SEO Reporting and Analysis
  • Utilize various tools like Google Analytics, Google Search Console, and SEMRush to monitor organic performance and conduct performance analysis
  • Create monthly SEO performance reports and communicate findings and strategies to Account Managers and clients.
  • Conduct Technical SEO Audits (reviewing error reports in Google Search Console, Screaming Frog, SEMRush, etc.)
Communication
  • Connect with Website Team and Account Management Team as needed to ensure the ease of workflow along with the timely completion of all projects
  • Monitor internal ticketing system for updated project tasks, which are assigned by the SEO Manager
  • Ability to communicate SEO ideas to both experts and non-experts
  • Strictly adhere to calendar deadlines

  • 1 year of experience in the SEO industry
  • Bachelor's degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
  • Strong analytical skills with extreme attention to detail
  • Advanced copywriting/copy editing skills
  • Beginner/Intermediate understanding of analysis tools such as Google Analytics, Google Search Console, and SEMRush
  • Account management/client-facing experience
  • Some knowledge of CSS3 and HTML5 preferred
  • Must be a team player in all avenues
  • Superior time and task management skills
  • Strong desire to learn along with an eagerness to interface with new technologies

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