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Search Engine Optimization Manager Jobs in Burlington, NC

Aprio

Senior Manager, Digital Marketing

Asheboro, NC · On-site +1

Manage search visibility across both search engine optimization (SEO) and emerging AI search, helping Aprio earn visibility in traditional results and in generative engines such as ChatGPT, Google AI ...

Quality Service Today

Marketing manager

Mebane, NC · On-site

$60K - $80K/yr

Oversee SEO, Local SEO, Google Business Profiles, PPC, Local Service Ads, social media, email marketing, and website performance. * Improve conversion rates across all digital platforms. * Manage ...

servicetodaygetquality

Marketing manager

Mebane, NC · On-site

$90 - $120/hr

Oversee SEO, Local SEO, Google Business Profiles, PPC, Local Service Ads, social media, email marketing, and website performance. * Improve conversion rates across all digital platforms. * Manage ...

CTMC LLC

Administrative Office Assistant

Greensboro, NC · On-site

$16.25 - $21.25/hr

Utilizing social media, Customer Contact Manager and various media platforms to further our ... Strong computer skills with an emphasis in; SEO and how it works, Social Media marketing. How to ...

CTMC LLC

Administrative Office Assistant

Greensboro, NC · On-site

$16.25 - $21.25/hr

Utilizing social media, Customer Contact Manager and various media platforms to further our ... Strong computer skills with an emphasis in; SEO and how it works, Social Media marketing. How to ...

AEG

E-Commerce Intern

Greensboro, NC · On-site

Upload and manage product inventory, including descriptions, images, and pricing for team ... Implement search engine optimization (SEO) best practices to enhance visibility and traffic.

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Burlington, NC

Search Engine Optimization Manager information

See Burlington, NC salary details

$33.4K

$72K

$112.3K

How much do search engine optimization manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for search engine optimization manager in Burlington, NC is $71,963.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,400.00 and $81,400.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Burlington, NC are hiring for Search Engine Optimization Manager jobs?

Cities near Burlington, NC with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Burlington, NC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $71,963 per year, or $34.6 per hour.

Senior Manager, Digital Marketing

Aprio

Asheboro, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement

Re-posted 8 days ago

Aprio rating

8.8

Company rating: 8.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

6th of 23 rated bookkeepers and accountants

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything.  Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe.  By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Join Aprio's Digital Marketing team and you will help clients maximize their opportunities.  Aprio Advisory Group, LLC is a progressive, fast-growing firm looking for a Senior Manager, Digital Marketing to join their dynamic team. 
 
Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Senior Manager, Digital Marketing to manage and execute its digital marketing programs across paid media and search visibility, along with the analytics and conversion rate optimization (CRO) that measure and improve them. Just as important, this is a role for a hands-on marketer who treats AI as central to modern marketing - using it daily and helping the team adopt it to sharpen decisions, increase output, and drive stronger business outcomes. Partnering with the email and website teams, the Senior Manager will turn strategy into results while managing and coaching a small, hands-on team. The ideal candidate pairs deep, hands-on fluency across these channels with strong analytical instincts, enthusiasm for applying AI, and a firm grasp of complex B2B buying cycles.
Responsibilities:
  • Manage and execute Aprio's digital marketing programs - spanning paid media, search visibility, analytics, and conversion rate optimization (CRO) - aligning day-to-day work to growth goals and revenue targets. 
  • Use AI daily and help the team adopt it - identifying practical use cases, sharing approaches, and modeling confident, responsible use in everyday work. 
  • Manage and coach a small remote team of channel specialists, setting clear priorities and helping each team member grow in their craft. 
  • Run the paid media program - with an emphasis on paid search - including campaign strategy, execution, budget management, testing, and continuous performance improvement. 
  • Manage search visibility across both search engine optimization (SEO) and emerging AI search, helping Aprio earn visibility in traditional results and in generative engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. 
  • Coordinate closely with the email marketing team to keep campaigns and nurture programs aligned across the funnel. 
  • Build AI into everyday marketing workflows and campaigns - from content and research to analysis, personalization, and reporting - and test and adopt tools that improve speed, quality, and results. 
  • Own marketing analytics and reporting - building the dashboards and cross-channel measurements that show how programs perform and where to improve. 
  • Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. 
  • Collaborate with the website team to shape site and landing-page experiences that support demand generation and demand capture. 
  • Manage campaign budgets and report on program performance and return on investment to the Vice President. 
  • Use HubSpot to run campaigns, workflows, and reporting, helping connect marketing activity to pipeline and revenue. 
  • Stay current on digital marketing and AI trends, platform changes, and new capabilities, and put them to work for the team. 
Qualifications:
  • Minimum of 7 years of experience in digital marketing, with a hands-on background across paid media and paid search, search visibility (SEO and AI search), and analytics and conversion rate optimization (CRO). 
  • Deep, hands-on paid media experience - especially paid search - including campaign strategy, budget management, bidding, testing, and performance measurement. 
  • Experience improving visibility in AI-driven search and generative engines (for example, ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude). 
  • Hands-on experience leading analytics and conversion rate optimization - including web analytics (such as GA4), attribution, dashboards, and A/B testing - and turning data into decisions and improvements. 
  • Experience running B2B marketing programs and a strong understanding of complex, multi-touch B2B buying and selling cycles. 
  • Hands-on experience applying AI tools in a marketing context - such as content creation, research, analysis, or campaign operations - with a track record of using them to improve output and results. 
  • Enthusiasm for AI and a habit of helping teammates adopt new tools and ways of working. 
  • Strong hands-on HubSpot proficiency, including campaign management, workflows, and reporting. 
  • Experience managing or coaching a small team or specialists, with strong communication and collaboration across cross-functional teams. 
  • Experience managing campaign budgets and reporting on performance. 
  • Bachelor's degree in marketing, business, communications, or a related field. 
  • Preferred Qualifications 
  • Agency experience, ideally paired with in-house B2B marketing. 
  • Experience managing remote team members 
  • Background in professional services or another considered-purchase, relationship-driven B2B industry. 
  • HubSpot certification(s). 
  • Google Ads or Google Analytics certification(s). 
  • MBA. 
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
 
 
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave - coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
 
 
What's in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
 
 
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
 
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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