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Search Engine Optimization Manager Jobs in Alabama

3-GIS

Growth Marketing Specialist

Huntsville, AL · On-site

$60 - $80/hr

What You'll Do Content & Search Visibility (SEO/AEO/GEO) * Track content and messaging performance behind organic visibility. This includes monitoring topic authority, flagging underperforming pages ...

MARTIN INCORPORATED

MARKETING MANAGER

Florence, AL · On-site

$70K - $75K/yr

Marketing Manager Status: Exempt Summary: As the Marketing Manager at Martin, you will be ... Strong knowledge of digital marketing strategies and tools, including content marketing, AI, SEO, ...

DR Horton

Digital Mktg Specialist-BLD

Spanish Fort, AL · On-site

... SEO, and SEM • Participate in other corporate marketing initiatives on an as needed basi • Evaluate data integrity of the DRH division CRM databases and recommend process improvement • Train ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

Manage day-to-day planning and execution across marketing channels, including SEO, paid media, social media, direct mail, email, SMS, signage, in-store marketing, field marketing, and physical asset ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

Manage day-to-day planning and execution across marketing channels, including SEO, paid media, social media, direct mail, email, SMS, signage, in-store marketing, field marketing, and physical asset ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Alabama

Search Engine Optimization Manager information

See Alabama salary details

$36.3K

$78.1K

$121.9K

How much do search engine optimization manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for search engine optimization manager in Alabama is $78,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,400.00 and $88,400.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities in Alabama are hiring for Search Engine Optimization Manager jobs?

Cities in Alabama with the most Search Engine Optimization Manager job openings:

What are popular job titles related to Search Engine Optimization Manager jobs in AL?

For Search Engine Optimization Manager jobs in AL, the most frequently searched job titles are:

Search Engine Optimization Manager jobs near you

Growth Marketing Specialist

3-GIS

Huntsville, AL • On-site

$60 - $80/hr

Other

Posted 18 days ago

Job description

About the Role

As Growth Marketing Specialist, you make sure 3-GIS shows up with the right message wherever technical buyers are looking, whether that is a Google search, an AI Overview, or a ChatGPT answer. You then help turn that visibility into pipeline. You will run content-led search visibility, ABM, and lead generation programs daily in HubSpot and Salesforce.

3-GIS builds GIS-based software for telecom and utility network operators, a niche where buyers increasingly research through AI-driven search alongside traditional channels. You will shape the content and messaging that gets our product pages and resources found and cited, then turn that visibility into qualified leads and account engagement.

What You'll DoContent & Search Visibility (SEO/AEO/GEO)
  • Track content and messaging performance behind organic visibility. This includes monitoring topic authority, flagging underperforming pages that need a refresh, and checking that our product and use-case content directly answers the questions telecom and utility buyers are searching.
  • Write and structure content so it gets surfaced and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Copilot. Partner with the content team on formats like FAQs, comparisons, and clear definitions that these engines pull directly from.
  • Conduct keyword and topic research specific to how telecom and utility network operators search, and translate findings into content briefs for the content team.
  • Track and report organic and AI-search visibility, including rankings, citations, impressions, and click-through rate. Use Google Search Console, GA4, Semrush or Ahrefs, and emerging AI-visibility tools to gather this data.
  • Monitor competitor content and visibility across search and AI answer engines, and flag content gaps or opportunities for our own pages.
ABM & Lead Generation
  • Support execution of ABM and lead generation campaigns across email, web, and events, including campaigns tied to industry conferences events.
  • Help maintain the ideal customer profile (ICP) and target account lists using firmographic and technographic data specific to telecom and utility network operators.
  • Execute lead scoring and grading updates in HubSpot under guidance from marketing leadership, monitor score distribution, and flag when the model needs recalibration.
Analytics, Reporting & Operations
  • Track KPIs at every stage of the funnel using HubSpot properties (Original Source, lifecycle stage timestamps, lead score distribution, form-level conversion), and reconcile them against Salesforce lead status and disqualify reasons.
  • Apply asset scoring and DAM guidelines to campaign and content assets, flagging outdated or unapproved material before it goes into active campaigns.
  • Support campaign and funnel reporting, including MQL-to-SQL conversion, velocity, and pipeline contribution. Compile this reporting for marketing leadership review.
  • Assist with HubSpot-Salesforce data hygiene: field mapping, list segmentation, and workflow checks, escalating sync issues as they come up.
  • Run A/B tests on subject lines, landing pages, and forms, and document results into playbooks the team can reuse.
Events & Partner Marketing
  • Support event and partner-marketing execution, including campaign support for EMEA and US events.
What You'll Bring
  • 3-4 years of B2B marketing experience spanning SEO and demand generation or marketing operations.
  • Practical experience with content-led SEO and emerging AEO/GEO practices. This includes building topic authority, refreshing content for visibility, and writing in ways that get surfaced and cited by AI answer engines.
  • Working proficiency with HubSpot (workflows, lead scoring, list segmentation, reporting) and Salesforce (campaign tracking, reports and dashboards).
  • Familiarity with SEO and analytics tooling: Google Search Console, GA4, and Semrush or Ahrefs.
  • Understanding of ABM fundamentals: ICP development, firmographic segmentation, and account prioritization.
  • Strong analytical skills. You are comfortable pulling and interpreting funnel and search-visibility data and drawing clear conclusions from it.
  • Clear written communication and the ability to work cross-functionally with content, sales, and design.
Nice to Have
  • Experience marketing SaaS or technical products to telecom, utilities, engineering, or GIS audiences.
  • Exposure to AI search visibility tools.
  • Exposure to international or multi-region demand generation, including supporting EMEA campaigns alongside a North America program.
  • Familiarity with broadband and infrastructure policy trends (e.g., BEAD) that shape budget and buying cycles for telecom and utility customers.
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