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Target Hospitality

Marketing Manager

The Woodlands, TX · On-site

MARKETING MANAGER (BRAND ACTIVATION & GROWTH) ROLE OVERVIEW We're looking for a Marketing Manager ... You will be responsible for activating and scaling our brands across multiple industry sectors ...

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How much do scale marketing jobs pay per year?

As of Jun 9, 2026, the average yearly pay for scale marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are the primary challenges faced in a Scale Marketing role, and how can new hires effectively overcome them?

Professionals in Scale Marketing often encounter the challenge of adapting marketing strategies for rapid growth while maintaining brand consistency and efficiency across multiple channels. New hires can navigate these challenges by developing strong project management skills, leveraging marketing automation tools, and fostering close collaboration with cross-functional teams like sales and product development. Staying agile and data-driven is essential, as scaling often requires fast iterations and continuous learning to optimize campaigns for diverse audiences. Building clear communication channels and regularly reviewing performance metrics can help ensure alignment and successful execution during periods of expansion.

What are the key skills and qualifications needed to thrive as a Scale Marketing Manager, and why are they important?

To thrive as a Scale Marketing Manager, you need expertise in digital marketing strategy, data analysis, and campaign management, often backed by a degree in marketing or business. Familiarity with marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics), and CRM systems is typically required. Outstanding communication, adaptability, and project management skills help drive collaboration and respond quickly to market changes. These competencies are crucial for efficiently scaling marketing initiatives, optimizing ROI, and ensuring sustained business growth.

What is scale marketing?

Scale marketing refers to the strategies and tactics used by businesses to efficiently grow their marketing efforts and reach a larger audience. It involves optimizing marketing processes, leveraging technology, and utilizing data-driven insights to increase impact without proportionally increasing costs or resources. The goal is to achieve substantial business growth through scalable marketing channels such as digital advertising, automation, and content marketing. Scale marketing is particularly important for companies looking to expand rapidly in competitive markets.

What is the difference between Scale Marketing vs Digital Marketing Specialist?

AspectScale MarketingDigital Marketing Specialist
CredentialsMarketing degree, certifications in marketing toolsMarketing or related degree, certifications in digital tools
Work EnvironmentAgency, in-house marketing teams, startupsAgencies, corporate marketing departments, freelance
Industry UsageUsed across various industries for scaling effortsFocused on digital channels and campaigns
Primary FocusScaling marketing strategies, growth initiativesExecuting digital campaigns, content, SEO, SEM

While both roles involve marketing expertise, Scale Marketing focuses on expanding overall marketing efforts and growth strategies, often overseeing multiple channels and campaigns. Digital Marketing Specialists concentrate on executing digital-specific tactics like SEO, SEM, and social media. Understanding these differences helps employers and professionals align skills with job expectations.

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Director, Change Management - Marketing Transformation

Director, Change Management - Marketing Transformation

Walmart

Tontitown, AR

$110K - $220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 21,657 frontline employees who took The Breakroom Quiz

23rd of 39 rated national retailers

Job description

Position Summary...The Director, Marketing Transformation & Change Management will lead Marketing transformation initiatives focused on modernizing operating models, enabling greater scale, accelerating adoption of new capabilities, and driving organizational readiness across a complex retail environment.
This leader will serve as a strategic connector across Marketing to ensure transformation efforts are successfully implemented, adopted, and sustained. The role combines strategic planning, operational execution, communications, and change leadership to help evolve marketing from a centralized campaign organization into a scalable, platform-enabled marketing function.
The ideal candidate brings deep experience leading large-scale transformation programs within matrixed organizations and has a strong understanding of modern marketing ecosystems, digital operating models, and organizational change management.What you'll do...Marketing Transformation Leadership
  • Lead enterprise marketing transformation initiatives aligned to long-term business and growth objectives
  • Help operationalize the future-state global marketing operating model
  • Drive cross-functional alignment across Marketing
  • Identify opportunities to improve organizational effectiveness, scalability, speed-to-market, and customer relevance
  • Partner with executive leadership to prioritize strategic transformation roadmaps and capability investments
  • Establish transformation governance, operating rhythms, decision frameworks, and accountability structures
Change Management & Organizational Readiness
  • Develop and execute comprehensive change management strategies for large-scale marketing initiatives
  • Lead stakeholder engagement, communication planning, adoption strategies, and organizational readiness activities
  • Assess change impacts across teams, workflows, roles, and processes
  • Design scalable frameworks for adoption, training, enablement, and ongoing reinforcement
  • Build change champion networks
  • Lead Global Marketing Forum to enable greater scale and consistency
  • Anticipate organizational resistance and proactively develop mitigation strategies
Operating Model & Process Optimization
  • Help evolve marketing from a centralized execution model to a globally scalable platform-enabled organization
  • Define and document future-state workflows, governance structures, and decision rights
  • Improve cross-functional collaboration models and reduce operational friction
  • Standardize transformation methodologies, playbooks, and best practices across the organization
  • Lead complex, multi-workstream transformation programs with executive visibility
  • Develop transformation roadmaps, milestones, KPIs, and executive reporting frameworks
  • Track program health, adoption metrics, business outcomes, and organizational impact
  • Facilitate executive steering committees and transformation governance forums
  • Manage dependencies, risks, and escalation paths across large-scale initiatives
Capability Enablement
  • Partner with leadership teams to identify capability gaps and future organizational needs
  • Support implementation and adoption of modern marketing technologies, platforms, automation, AI, and data-driven capabilities
  • Develop learning, enablement, and communication programs that support long-term behavioral change
  • Foster a culture of continuous improvement, experimentation, agility, and customer-centricity
Required Qualifications
  • Bachelor’s degree in Business, Marketing, Organizational Development, Communications, or related field
  • 8+ years of experience leading transformation, strategy, operations, or change management initiatives within large, complex organizations
  • Experience leading enterprise-scale cross-functional programs with multiple stakeholders and executive sponsors
  • Strong understanding of marketing operating models, digital transformation, and organizational design
  • Demonstrated success driving organizational adoption and behavioral change
  • Exceptional executive communication, facilitation, and stakeholder management skills
  • Strong analytical, strategic thinking, and problem-solving capabilities
  • Experience operating within highly matrixed, global organizations
Preferred Qualifications
  • MBA or advanced degree preferred
  • Experience within retail, eCommerce, omnichannel, or consumer-facing organizations
  • Familiarity with Agile transformation, product operating models, and modern martech ecosystems
  • Experience supporting global or regional marketing organizations
  • Certification in change management methodologies (Prosci, Kotter, Agile Change, etc.) preferred
  • Experience leading AI-enabled transformation initiatives or marketing modernization programs
Leadership Competencies
  • Strategic thinker with strong operational execution
  • Influential leader who can drive alignment without direct authority
  • Skilled at navigating ambiguity and organizational complexity
  • Customer-obsessed and outcomes-oriented
  • Strong collaborator and relationship builder
  • Comfortable balancing enterprise consistency with local flexibility
  • Resilient, adaptable, and highly proactiv
Success Measures Success in this role will be measured by:
  • Adoption and effectiveness of transformation initiatives
  • Improved organizational agility and operational efficiency
  • Increased cross-functional alignment and collaboration
  • Successful implementation of future-state marketing operating models
  • Employee engagement and change readiness
  • Measurable business impact from transformation programs
  • Speed and scalability of marketing execution globally
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor's degree in Business Administration, International Studies, Engineering, Information Technology or related field and 5 years’ experience in communications, human resources, or related area OR 7 years’ experience in communications, human resources, or related area.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Change Management, Microsoft OfficePrimary Location...1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

Social media

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