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Scale Marketing Jobs in Kansas (NOW HIRING)

Head of Product Marketing Remote The Company Akuity is a Sunnyvale, CA-based business founded to ... Build and scale the core content and enablement infrastructure for GTM: messaging frameworks ...

... marketing function ... During this period of rapid growth, we are looking for a leader to scale our go-to-market motion ...

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance. What you'll do

Our global team of artists and technologists is trusted to deliver outstanding visuals, scale, and innovation across the industry's biggest titles. Role Overview As the Marketing Manager at ...

Marketing Coordinator

Olathe, KS · On-site

$41K - $56K/yr

MARKETING COORDINATOR Full-time | Marketing & Advertising | Location - Olathe, KS As Marketing ... The chance to grow both personally and professionally in a dynamic, scale-up environment, backed by ...

... and scale, while pairing modern, data-driven growth techniques with the hometown service and ... Growth & Marketing Strategy * Community Partnerships * Revenue Expansion * Data Analytics * Pricing ...

... and scale, while pairing modern, data-driven growth techniques with the hometown service and ... Growth & Marketing Strategy * Community Partnerships * Revenue Expansion * Data Analytics * Pricing ...

... and scale, while pairing modern, data-driven growth techniques with the hometown service and ... Growth & Marketing Strategy * Community Partnerships * Revenue Expansion * Data Analytics * Pricing ...

... and scale, while pairing modern, data-driven growth techniques with the hometown service and ... Growth & Marketing Strategy * Community Partnerships * Revenue Expansion * Data Analytics * Pricing ...

... and scale, while pairing modern, data-driven growth techniques with the hometown service and ... Growth & Marketing Strategy * Community Partnerships * Revenue Expansion * Data Analytics * Pricing ...

... and scale, while pairing modern, data-driven growth techniques with the hometown service and ... Growth & Marketing Strategy * Community Partnerships * Revenue Expansion * Data Analytics * Pricing ...

$132K/yr

About the team Our Product Marketing team's mission is to generate customer insights that inform ... adoption at scale. * Build sales enablement - develop the messaging frameworks, competitive ...

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Scale Marketing information

What is scale marketing?

Scale marketing refers to the strategies and tactics used by businesses to efficiently grow their marketing efforts and reach a larger audience. It involves optimizing marketing processes, leveraging technology, and utilizing data-driven insights to increase impact without proportionally increasing costs or resources. The goal is to achieve substantial business growth through scalable marketing channels such as digital advertising, automation, and content marketing. Scale marketing is particularly important for companies looking to expand rapidly in competitive markets.

What are the key skills and qualifications needed to thrive as a scale marketing manager?

To thrive as a Scale Marketing Manager, you need expertise in digital marketing strategy, data analysis, and campaign management, often backed by a degree in marketing or business. Familiarity with marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics), and CRM systems is typically required. Outstanding communication, adaptability, and project management skills help drive collaboration and respond quickly to market changes. These competencies are crucial for efficiently scaling marketing initiatives, optimizing ROI, and ensuring sustained business growth.

What are the primary challenges faced in a scale marketing role, and how can new hires effectively overcome them?

Professionals in Scale Marketing often encounter the challenge of adapting marketing strategies for rapid growth while maintaining brand consistency and efficiency across multiple channels. New hires can navigate these challenges by developing strong project management skills, leveraging marketing automation tools, and fostering close collaboration with cross-functional teams like sales and product development. Staying agile and data-driven is essential, as scaling often requires fast iterations and continuous learning to optimize campaigns for diverse audiences. Building clear communication channels and regularly reviewing performance metrics can help ensure alignment and successful execution during periods of expansion.

What is the difference between Scale Marketing vs Digital Marketing Specialist?

AspectScale MarketingDigital Marketing Specialist
CredentialsMarketing degree, certifications in marketing toolsMarketing or related degree, certifications in digital tools
Work EnvironmentAgency, in-house marketing teams, startupsAgencies, corporate marketing departments, freelance
Industry UsageUsed across various industries for scaling effortsFocused on digital channels and campaigns
Primary FocusScaling marketing strategies, growth initiativesExecuting digital campaigns, content, SEO, SEM

While both roles involve marketing expertise, Scale Marketing focuses on expanding overall marketing efforts and growth strategies, often overseeing multiple channels and campaigns. Digital Marketing Specialists concentrate on executing digital-specific tactics like SEO, SEM, and social media. Understanding these differences helps employers and professionals align skills with job expectations.

What are popular job titles related to Scale Marketing jobs in Kansas?

For Scale Marketing jobs in Kansas, the most frequently searched job titles are:

Full-time

Posted 21 days ago


Job description

Head of Product Marketing Remote The Company

Akuity is a Sunnyvale, CA-based business founded to provide software delivery for enterprises. With generative AI accelerating code creation, the new bottleneck is application delivery. Akuity's customer growth is driven by enterprise companies that need governance and compliance at scale, and by AI-native companies, including AI infrastructure and cloud companies, that rely on scalability, security, and speed to compete in the market.

Akuity was founded by the original creators of the Argo and Kargo projects. With 30K+ GitHub stars, Argo is one of the most widely adopted projects in the Kubernetes ecosystem: more than 70% of organizations running Kubernetes have adopted Argo CD. Kargo, a more recent project, has helped to define the Continuous Promotion category and has emerged as a category leader.

The Opportunity

Akuity is looking for a Head of Product Marketing to build and lead the product marketing function from the ground up. This is a foundational hire: the person in this role will lead the product and company narrative, set the strategic direction for how Akuity positions itself against category competitors, and build the messaging frameworks, launch processes, and enablement systems that scale with the company.

The role reports into the VP of Marketing, partners directly with the CEO and product leadership on positioning and launch strategy, and works closely with Sales and Community/Dev Relations to translate technical differentiation into buyer-ready value propositions.

Akuity's products, users, and buyers are a deeply technical audience. This role requires genuine curiosity about the underlying technology (GitOps, Kubernetes, progressive delivery) and the credibility to engage directly with engineers, platform teams, and technical buyers, not just marketing stakeholders.

Key job responsibilities
  • Own and evolve Akuity's top-level messaging and positioning across the product portfolio, ensuring a consistent, differentiated narrative across every customer touchpoint.
  • Set the strategy for major product launches, including go-to-market timing, narrative arc, and cross-functional coordination across Product, Sales, and Community/Dev Relations.
  • Build and scale the core content and enablement infrastructure for GTM: messaging frameworks, competitive battlecards, sales playbooks, presentations, case studies, and proof points.
  • Partner directly with the CEO and product leadership to shape how the company tells its story to press, analysts, investors, and the broader market.
  • Establish and run a competitive intelligence practice, tracking category shifts and ensuring Akuity's positioning stays ahead of competitors rather than reactive to them.
  • Define what "customer proof" looks like at Akuity and build the systems (case studies, reference programs, proof points) to capture and deploy it credibly across marketing and sales content.
  • Represent product marketing in company-wide strategic planning, providing the voice of the market and the buyer in roadmap and business decisions.
  • Hire, develop, and eventually manage a small product marketing team as the function scales.
  • Establish the metrics and reporting cadence that demonstrate product marketing's impact on pipeline, win rates, and sales velocity.
Basic Qualifications
  • 7+ years of product marketing experience, including at least 2+ years in a technical product company at Series A/B stage or comparable growth stage.
  • Track record of building a product marketing function or a major GTM motion (launch process, competitive program, sales enablement system) from scratch.
  • Experience using data and metrics to demonstrate marketing's impact on pipeline and revenue outcomes.
  • Experience building, executing, and scaling marketing campaigns from concept through measurable results.
  • Comfortable with core marketing tools (HubSpot, Google Analytics, Google Tag Manager) and able to set reporting standards for a growing team.
  • Demonstrated ability to work directly with executive leadership (CEO, VP Product, VP Sales) on strategic narrative and positioning decisions.
Preferred Qualifications
  • Experience in open-source-adjacent, developer tools, or infrastructure/Kubernetes-ecosystem companies. 
  • Experience managing and scaling relationships with external content or creative agencies. 
  • Experience building and managing a product marketing team, including hiring and developing early-career PMMs. 
  • Experience presenting to and influencing investor audiences.
Why Akuity?

We are positioned to win in today's market. Software delivery is more important today than ever. With generative AI accelerating code creation, the new bottleneck is application delivery.

The Akuity culture values humility, authenticity, and diversity. We want to work with people of different backgrounds and experiences and we trust our team members to take responsibility, share ownership, and collaborate as teammates. We seek collaborative, inquisitive, and dedicated individuals to join our team.

Akuity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.