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Sales Planner Jobs (NOW HIRING)

Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

Sales Planner

New York, NY · On-site

$65K - $85K/yr

The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the New York office and will report into the Sales ...

Sales Planner

Santa Monica, CA · On-site

$65K - $85K/yr

The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the Santa Monica office and will report into the Sales ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

Sales Planner

New York, NY · On-site

$65K - $70K/yr

Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

Sales Planner Location : New York, NY, Chicago, Dallas, Washington DC, Los Angeles, Atlanta THE OPPORTUNITY The Sales Planning team at MiQ partners directly with our Sales team to build out ...

The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the Chicago office and will report into the Sales ...

Sales Planner

Santa Monica, CA · On-site

$65K - $85K/yr

The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the Santa Monica office and will report into the Sales ...

Sales Planner Responsibilities * Develop seasonal sales, inventory, and receipt plans by Classification that align with assigned account financial targets and productivity metrics * Build + maintain ...

Sales Planner

Chicago, IL · On-site

$65K - $85K/yr

The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the Chicago office and will report into the Sales ...

Sales Planner

New York, NY · On-site

$65K - $85K/yr

The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the New York office and will report into the Sales ...

Sales Planner Responsibilities * Develop seasonal sales, inventory, and receipt plans by Classification that align with assigned account financial targets and productivity metrics * Build + maintain ...

In addition to our deeply rooted media expertise, our unique regional sales structure is key to driving our clients' success. Katz Media Group is based in New York City, with 15 regional offices ...

In addition to our deeply rooted media expertise, our unique regional sales structure is key to driving our clients' success. Katz Media Group is based in New York City, with 15 regional offices ...

Sales Planner

New York, NY · Hybrid

$70K - $74K/yr

... of the linear sales proposals that maximize both advertiser needs and Scripps networks revenue. If you're passionate about media planning and thrive in a fast-paced environment, this is your ...

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Sales Planner information

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$34

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How much do sales planner jobs pay per hour?

As of Jun 21, 2026, the average hourly pay for sales planner in the United States is $34.03, according to ZipRecruiter salary data. Most workers in this role earn between $26.20 and $40.62 per hour, depending on experience, location, and employer.

What is the difference between Sales Planner vs Sales Analyst?

AspectSales PlannerSales Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; familiarity with sales softwareBachelor's degree in Business, Economics, or related; strong analytical skills
Work EnvironmentOffice setting, collaborating with sales teams and marketingOffice setting, analyzing sales data and market trends
Employer & Industry UsageRetail, manufacturing, wholesale, and service industriesRetail, finance, technology, and manufacturing sectors
Common Search & Comparison IntentUnderstanding roles related to sales planning and forecastingAnalyzing sales performance and market data

Sales Planners focus on developing sales strategies, forecasting, and planning sales activities, while Sales Analysts analyze sales data to identify trends and improve sales performance. Both roles require similar educational backgrounds and are vital in sales-driven industries, but their core responsibilities differ in planning versus analysis.

What are the key skills and qualifications needed to thrive as a Sales Planner, and why are they important?

To thrive as a Sales Planner, you need strong analytical abilities, attention to detail, and a background in business, marketing, or a related field. Proficiency with CRM platforms, sales forecasting tools, and Excel or similar data analysis software is typically required. Excellent organizational skills, effective communication, and the ability to collaborate with cross-functional teams are crucial soft skills. These competencies enable Sales Planners to develop effective sales strategies, optimize processes, and drive revenue growth in a competitive market.

How to become a sales planner?

To become a sales planner, candidates typically need a bachelor's degree in business, marketing, or a related field. Relevant skills include data analysis, strategic thinking, and proficiency with sales and planning tools; gaining experience in sales or marketing roles can also be beneficial.

What Does a Sales Planner Do?

A sales planner develops strategies for reaching customers and generating sales leads. As a sales planner, your job duties may include performing research, identifying sales trends, preparing proposals, and creating and delivering presentations. You partner with a sales or marketing team to ensure the marketing campaign aligns with the department’s sales goals.

What jobs make $1,000,000 a year?

Sales planners typically do not earn $1,000,000 annually; such high earnings are usually associated with top executives, successful entrepreneurs, investment bankers, or high-level sales professionals in industries like technology or pharmaceuticals. Achieving this income level often requires extensive experience, a strong network, and performance-based bonuses or commissions. Most roles with this income are in leadership, finance, or specialized sales fields with significant responsibility and skill requirements.

Can you make $500,000 a year in sales?

Sales planners typically do not earn $500,000 annually, as their salaries are often based on base pay plus commissions or bonuses. High earnings in sales roles generally require extensive experience, a strong network, and success in high-value or commission-heavy industries. Achieving such income levels is uncommon and usually involves senior or specialized sales positions with significant performance incentives.

What job makes $10,000 a month without a degree?

A sales planner typically does not earn $10,000 a month without a degree, as this role usually requires experience and skills in sales strategy and planning. However, high-performing sales professionals, such as top real estate agents or software sales representatives, can reach or exceed this income level through commissions and performance-based pay. Success in such roles often depends on sales ability, network, and industry knowledge rather than formal education alone.

How does a Sales Planner typically collaborate with account executives and other teams to develop effective sales strategies?

Sales Planners work closely with account executives, marketing, and operations teams to design and implement tailored sales proposals that meet client objectives. They analyze client data, market trends, and inventory availability to create compelling media plans or product packages. Collaboration often involves regular meetings to review campaign performance, adjust strategies, and ensure alignment with client goals. This teamwork is essential for delivering successful campaigns and building strong client relationships.

What are Sales Planners?

Sales Planners are professionals who develop, coordinate, and implement sales strategies to help organizations achieve their revenue goals. They analyze market trends, forecast sales, and work closely with sales teams to optimize campaigns and inventory. Sales Planners often create presentations, track campaign performance, and ensure that sales processes align with client needs. Their work supports both the strategic and operational aspects of the sales cycle, making them essential to driving business growth.
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TEGNA rating

6.5

Company rating: 6.5 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

50th of 65 rated media


Job description

Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns, ensuring alignment with client objectives and platform capabilities. The ideal candidate is highly organized, intellectually curious, and brings a strong understanding of digital media buying dynamics, including DSP-based campaign planning.
Reporting to the Sales Planning Manager, the Sales Planner will collaborate closely with Sales, Client Serivces, Ad Operations, and Audience/Data Solutions teams to bring digital-first campaigns to life. You'll also work across our DSP infrastructure to drive inventory efficiency, audience targeting alignment, and margin-conscious recommendations.
Responsibilities:
Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments
Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks.
Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements.
Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools
Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features.
Requirements:
Bachelor's degree in Marketing, Business, Media, or a related field
1-3 years of experience in pre-sales, digital media planning, DSP buying, or account management (experience with linear or digital video is a plus)
Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models
Familiarity with media planning tools, inventory forecasting logic, and proposal software
Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred
Detail-oriented with exceptional communication, time management, and stakeholder management skills
High adaptability in fast-paced, evolving digital environments
Knowledge of local advertising or regional media planning dynamics is a plus


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