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Sales Operations Cpg Jobs in Virginia (NOW HIRING)

The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media ... Work closely with Quad's business development, marketing, and operations teams to deliver ...

The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media ... Work closely with Quad's business development, marketing, and operations teams to deliver ...

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Sales Operations Cpg information

What are Sales Operations roles in CPG?

Sales Operations in the Consumer Packaged Goods (CPG) industry refers to the teams and processes that support and optimize the sales function. These roles focus on streamlining sales processes, managing data and analytics, improving sales productivity, and ensuring effective collaboration between sales, marketing, and supply chain teams. They also handle sales forecasting, territory management, incentive programs, and the implementation of technology tools. Ultimately, Sales Operations professionals help CPG companies increase efficiency, drive revenue growth, and adapt to market changes.

What is the difference between Sales Operations Cpg vs Sales Analyst?

AspectSales Operations CpgSales Analyst
Primary FocusManaging sales processes, tools, and strategies for consumer packaged goodsAnalyzing sales data to identify trends and support sales strategies
Required SkillsSales operations, CRM management, process optimizationData analysis, reporting, Excel proficiency
Work EnvironmentCross-functional teams, sales departments, often in CPG companiesData teams, sales departments, often in retail or CPG sectors
Common CertificationsSalesforce certifications, business analysisExcel certifications, data analysis courses

Sales Operations Cpg roles focus on streamlining sales processes and managing tools within the consumer packaged goods industry, while Sales Analysts primarily analyze sales data to inform strategies. Both roles require analytical skills, but Sales Operations Cpg emphasizes process management and tools, whereas Sales Analysts focus on data interpretation and reporting.

What are the key skills and qualifications needed to thrive as a Sales Operations professional in the CPG industry, and why are they important?

To thrive as a Sales Operations professional in the CPG industry, you need strong analytical abilities, attention to detail, and a solid understanding of sales processes, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM systems (like Salesforce), data analysis tools (such as Excel or Tableau), and sales forecasting software is crucial. Excellent communication, problem-solving, and cross-functional collaboration skills help you manage relationships and drive process improvements. These skills are essential to optimize sales performance, streamline operations, and support strategic decision-making in a competitive market.

How does the Sales Operations role in CPG companies typically collaborate with sales and marketing teams to drive business growth?

In a CPG (Consumer Packaged Goods) company, Sales Operations professionals work closely with both sales and marketing teams to streamline processes, optimize sales strategies, and ensure alignment on promotional activities. They analyze data to identify sales trends, support territory planning, and manage CRM systems to track performance. Regular collaboration with marketing ensures that product launches and campaigns are effectively executed, while partnering with sales helps in forecasting, setting targets, and resolving operational bottlenecks. This cross-functional teamwork is essential for achieving revenue goals and maintaining market competitiveness.
What are popular job titles related to Sales Operations Cpg jobs in Virginia? For Sales Operations Cpg jobs in Virginia, the most frequently searched job titles are:
What cities in Virginia are hiring for Sales Operations Cpg jobs? Cities in Virginia with the most Sales Operations Cpg job openings:
Infographic showing various Sales Operations Cpg job openings in Virginia as of July 2026, with employment types broken down into 14% Internship, 74% Full Time, 6% Part Time, 2% Temporary, 2% Contract, and 2% Summer. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution.

Sales Operations Director: Virginia

Utz Brands, Inc.

VA • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 7 days ago


Job description

Utz Quality Foods is currently seeking a Sales Operations Director in Virginia. The primary responsibilities of this position include providing analytic and strategic direction, developing proactive communications between zones, customers, and senior sales management, and maintaining appropriate talent levels to ensure strong sales growth and loyalty to the Utz Brand of products.
This position will require an individual with strong management and leadership skills with a capacity to handle multiple priorities simultaneously across a wide geographic area. Candidates must have five plus years of management and DSD sales experience related to the retail grocery/snack food environment. Hands-on working knowledge of the internal functions of regional management, effective presentation and communication skills and a willingness to actively participate and work along-side your team is essential. A valid driver's license and willingness to travel weekly, including overnight accommodations, throughout a sizeable territory is also required.
Key Responsibilities:
  • Assists Market Development Leaders with interviews and hires and helps to maintain a fully staffed region.
  • Proactively communicates and coaches Market Development Leaders to drive sales and marketing efforts to ensure sales growth, employment stability and product promotions.
  • Assists with process and makes recommendations to ensure effective and efficient region coverage through sales route optimization.
  • Communicates promotional sales activities and initiatives. Participates in regional meetings to advance the understanding and adoption of such programs.
  • Conducts frequent and interactive team sales meetings with Market Development Leaders building collaborative and effective sales group. Relays and provides vision for direction of corporate sales goals and objectives.
  • Works in collaboration with the Human Resources Department to resolve and manage personnel concerns in order to minimize front-line issues. Ensures policies and standards are appropriately in place throughout each sales region.
  • Salary range: $120,000-$150,000 plus bonus.

Requirements:
  • Proven leadership and management skills that deliver teamwork and results.
  • Strong communication skills that drive execution and support the company's mission and vision.
  • Exceptional selling skills with a minimum of five years' experience in consumer packaged goods.
  • Direct Store Delivery (DSD) experience involving route and warehouse operations preferred.
  • Experience with the Independent Operator (I/O) model.
  • Experience working in the Consumer Packaged Goods (CPG) industry.
  • Must possess a valid driver's license and maintain a safe driving record.
  • Requires the ability to lift, bend, rotate and carry items including operating small carts and equipment.

External Recruitment Process
  • Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
  • Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
  • Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Continuously Pursuing Excellence!
Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp's, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale!
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.